Three Principles of analysis website promotion

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Web site to promote a variety of ways, can be said to be different, benevolent. However, in the process of website promotion, we can not promote the promotion, the website should be promoted to grasp the following basic principles.

(i) Effectiveness

Corporate web site promotion, not simply increase the amount of traffic, but targeted users and potential users of the visit. Each site has the purpose of establishing, such as brand building, product introduction and so on. Therefore, each site has a relatively clear target audience. In the website promotion process, the marketing personnel need to pay attention to the website promotion target user and the latent user to carry on, guaranteed the website promotion effect effectively.

(ii) Economic

The network itself has the characteristics of low cost. Web site to promote a variety of methods, but for enterprises, especially small and medium enterprises, still need to pay attention to promote the economy---good steel to spend on the blade--with less input to achieve better promotion effect. Website promotion is a system engineering, long cycle, need to invest a lot of time, money, manpower, material resources and so on. Website promotion, there are higher cost methods, such as network advertising, but there are less cost methods, such as search engine optimization. In the website promotion, must according to the actual situation, fully weighs, compares, as far as possible spends less, many affairs.

(iii) Continuity

Website construction, improvement and promotion is a long-term work, not overnight can be completed, the need for long-term, planning, continuous development. Website promotion can be based on the site's revision, at different stages of different methods. Continuity ensures the integrity of the website promotion.

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