Three ways to convert a website visitor to a customer

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When a New York beauty person searches for "Botox" or "Laser hair removal" online, it's easy to search the Verve beauty site. The bigger bright spot of the company's website is its high customer conversion rate. But that was not the case before.

So company founder Bracci decided to its website revision. They improved last year, strengthen some of the features of the site, so that it from a large number of similar beauty company Web site, such as their image before and after the site highlighted the founder of Dr. Bracci 12 years of professional experience and skills, will be their clinic address on the home page display and will be "free consultation" The hints are set more prominently.

More importantly, they put the company phone in the top right corner of the page, encouraging customers to "contact us."

"People don't like to fill out forms," said Mrs. Bracci, "and they want to talk to professionals." We know we are different, but we didn't do a good job to highlight our strengths. ”

After the revision of the website, the number of effective telephone consultation brought by the website in the first quarter of 2012 increased by 20% compared with the same period in 2011, and the website jumped 18%. The company also studies the monthly data on the site to track where customers are learning about the company.

The internet has developed for nearly 30 years, its user group has been expanding, many small business owners know that it is important to build a good company website, but also as much as possible to improve the site traffic. However, how to convert the traffic on the website into the cash, is a lot of people's problem; even the new flowers attract the flow but ignored the flow of conversion, a lot of money wasted.

To understand how visitors use your site

To sell products on the Internet, the small business most want is the product can be trusted, have a sound return policy, rapid response customer service and display at the top of each page phone number. Even business-to-business companies have to pay attention to simple, concise information that is communicated directly to the customer and to statements such as "Contact Us" or "View our product Catalog" that will prompt the customer to reflect the information.

The goal is to allow business owners to give online sales as much attention as offline sales, focusing on every single setting on the line like every detail of the offline sales. Many offline retail owners know what the 10 customers have bought and what shelves they have visited, but have little knowledge of their own websites.

Holliston's mass weapons schools advertise through a variety of channels, such as television, radio and print, but most of the door-to-door customers are the first to contact their websites. Its CEO says the site is an important source of corporate business. The website is the foothold of other advertising channels.

The main purpose of the website is to show the professionalism of the company. "People come to us because it's very serious that we can teach them how to use guns legally," he said. We want to make sure that users visit our site very well, they will know what we do, so that they can choose us. ”

The company website was once CEO Hathaway by his 1990 years of learning a little bit of software and code knowledge built himself, his design level is very limited.

Two years ago after the website revision more specialized, the user may browse, the registration on-line curriculum, after the revision, 2011 's conversion rate was increased 58% than 2010, the bounce rate dropped by 30%. The school has recently opened a new shooting center, and Hathaway is regularly updating its website to prepare for the new business growth.

Treat the revision seriously

Be sure to agree with your market-first line of keywords, key messages to convey.

Landover is a High-tech talent headhunting company, in a recent web site revision, Landover's consultants mistakenly defined the company as IT staff recruitment company, the result received a lot of unrelated calls, many are to recruit basic operators, rather than we really engaged in the recruitment of software engineers.

Landover CEO Reiss said: "You know your company best, you want to ensure that the company's business model on the site is correctly and clearly communicated." We've been stalling for months because a lot of people think we're an IT recruiting company. ”

After the new revision, the page is more concise, some function keys more prominent, such as "Send a resume." The company also introduced the Twilio system, can identify which calls are made by visitors to the site, so as to judge the effect of the site revision. In general, the number of phone calls increased by 54% after the website was revised, and the information on social media increased by 44%.

Dungarees.net, who sells overalls, has increased interaction with users on its Web site, and users can post comments and suggestions about the product, and the company launched a recommendation for users last year. This is to improve the visitor's rate of order. After increasing the user's comments on the product, the visitor's stay on the product page increased by 10%. In order to enhance the stickiness, the website also sends the old customer the email, lets them understand the new product, increases the purchase number.

The website also uses the Igodigital platform for customers to recommend the right products, recommended based on the customer browse, buy and put in the shopping basket in the product information. The system will also select products that are not paid for the shopping basket, and the company's E-commerce manager says it brings a 17% conversion rate, compared to 6% of the marketing emails sent to non customers.

Find the right people to buy

The key words for the Dungarees.net website are for people who want to buy a product, not those who are still considering and studying. For example, their keyword is not "frock jacket" or "Carhartt jacket" but "Carhartt J140", the product number of a popular jacket Carhartt.

Constructiondeal.com, whose main business is to link contractors and customers, also optimizes their shopping experience. For example, customers who watch social media marketing training videos receive a message that is relevant to what they see.

They will track each customer's record, so they can recommend relevant information, do related telephone, e-mail and other promotion. Statistics, the number of visitors increased by 2%, registered free account users increased by 3%. (Via the NEW YORK times)