Tong: How to improve the effect of hospital network Marketing

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An ordinary hospital, at least one year in Baidu on the launch of millions of keyword ads, some have the scale, investment or even more, get a better effect is very little, so the hospital and Baidu lawsuit most, Sue Baidu fraud Click There, Sue Baidu Monopoly also has, has been constantly. Baidu advertising for the hospital industry, like drug addiction, it seems to leave the Baidu is not. In fact, to treat the hospital industry, to carry out network marketing there are better strategies, today Wang Tonglai and you share.

One, suitable for the hospital network promotion means have those?

1-1, keyword ads:

Baidu bid, Google AdWords, which is the most commonly used in most hospitals to promote the means, but there is too much, there is no good experience and skills of flowers, like burning money, the cost is too high.

1-2, SEO (Search engine Optimization)

SEO is a low-cost, effective means, but need to invest more time and energy. Coupled with the right SEO strategy, to achieve better results. Because the SEO investment is small, so compared to the bidding, is a very cost-effective means, detailed understanding can go to www.seo.net.cn

1-3. Database Marketing

This is a very important marketing tool, but most hospitals are not very good use, if the strategy used, talk can greatly improve the network marketing effect

1-4, Word-of-mouth Marketing

For the hospital, the most important means of promotion is word-of-mouth, because good reputation, decided this hospital strength and level. The hospital is one kind helps the people to solve the sickness the organization, cannot become a pure commercial organization, therefore the hospital must grade, needs in this aspect hard work.

1-5, blog Marketing

Hospital doctors are experts, experts suitable for consultant-style marketing, then blog marketing is a very good means, on the one hand, you can popularize health knowledge, but also to improve the visibility of experts.

1-6. Other strategies

BBS promotion, Link exchange, Alliance advertising and so on here is not in detail.

For the network promotion means, the method does not lie in many, but lies in the fine, can the most important two or three kinds of network promotion method completes, the effect can be very ideal. So next, Tong Focus and you introduce three kinds of most hospitals have not adopted the promotion means, 1, blog marketing + database marketing + Word-of-mouth Marketing Portfolio Strategy 2, search engine optimization marketing strategy

Second, how to use the Internet to do a good job of database marketing

2-1. Collect Patient Database

To obtain a large number of patients database data, should be free to give these patients a number of valuable knowledge or services, how to do? You can have several strategies. Through competitive advertising, the average access to a consultation, all need dozens of yuan, or even hundreds of yuan, the cost is very high, and through the following strategies, access to hundreds of thousands of patients counseling, hardly need to spend any money, only need to pay some energy on OK.

A, utilization fee profit Exchange Community collection

Create a non-profit for a certain condition of the Exchange Community website, so that can attract and stick to a large number of patients on this site to communicate, such a site costs only thousands of yuan per year. Because it is a non-profit communication community, a little promotion can attract a lot of patients to join in.

B, the use of Patient Exchange QQ Group Collection

The group number published in the relevant forums, bar, love and so on places, soon can attract a large number of patients to join the QQ group, so as to obtain the contact of these patients.

C, the establishment of expert blog subscriptions to collect,

Create expert blogs on the largest 10 large portals and health portals, regularly publish articles about general knowledge, such as patient issues, how to treat, and so on, and then subscribe to collect via blog posts.

Focus: Use the blog subscription feature to collect a large number of potential customer contact information. Note: Most people blog, but do not imply that their readers to subscribe to their own blog, such as: the use of tools such as FeedBurner, you can let your blog automatically send each updated content to the subscriber's mailbox.

2-2, tracking these potential patients

By telephone, SMS, e-mail, and so on, and constantly send some of these patients to help them a little knowledge, let them feel, whether he is not your hospital patients, you have been concerned about him, has been trying to help.

Note, do not direct advertising, because no one likes ads, but if you are only concerned about patients, the patient will naturally care about you this hospital, so that the ads to achieve a quiet effect of smooth.

2-3, how to carry out Word-of-mouth marketing

All aspects of the details of the service well, regular information on the successful patients with e-mail, SMS, telephone and other aspects of the return visit, let them feel that you have been watching his health, they will naturally help you do word-of-mouth publicity.

Third, how does the hospital do well the search engine marketing?

3-1, how to do a good job keyword advertising

There are too many things, here simply mention a few details, can help you greatly reduce the cost of bidding advertising, improve the effectiveness of advertising.

1, shut down the content of the Alliance ads

If you follow the default settings, the vast majority of traffic is not from search results, but from the content federation, these traffic quality is very poor, is simply a waste of potential. Once a friend closed off, the cost of 80% of advertising costs, the effect is the same.

2, the advertisement design match degree to be high

Don't let all the ads go directly to the homepage, you should go directly to the corresponding page.

3, advertising language design distinctive eye-catching

Ads are not ranked by the top click on the high, as long as your ads appear in the first screen, your advertising language to write attractive, you even ranked fourth can get higher than the first click rate.

4, to detect the conversion rate of different keywords

Google Analytics This tool can help you to detect the Baidu and Google ads in different keyword conversion rate, which can help you gradually eliminate those low conversion rate of keywords.

3-2, how to do a good job search engine optimization seo

1, keyword strategy

Popular keywords, Baidu front all are ads, Google left the competition is fierce, so can not rely on popular keywords, must rely on a large amount of long tail keywords. So you can choose 200 long tail keyword to SEO, the effect is faster and more obvious.

2. Multi-site strategy

The cost of the site is lower, can be for each department to do a single site, multiple sites together to carry out SEO, can achieve better results.

3. Content Strategy

Do not simply to collect the form of the article to build content, you can build a knowledge base, around the target long tail keywords to build content, such content, search engine more like.

4, keyword layout

Each Web page, in accordance with the standards of SEO, in the pages of the various details of the location of the keyword layout, so that its density to achieve natural and reasonable.

5, search engine submission and ranking improve

Site map production and submission, internal link structure, reverse link increase plan and so on a series of strategies, improve the site's collection and PR value, the next effect, is just a matter of time.

SEO to do well, one is the details, the second is the strategy, can do these two aspects well, the effect will be very ideal.

Because space is limited, can not write more detailed, more refined hospital Industry Network Marketing Training Course please email to 1@tongwang.net.

Marketing on the Internet, if there is no experience and skills, spend millions of like skipping, because the money does not necessarily burn a good effect. If you can master good experience and skills, do not spend too much money, can also achieve good results.

Finally, I take out three of the many details mentioned in the previous article, and as long as you execute it, you can save at least half of your advertising effort or double your sales.

1, your bid advertising content Alliance closed?

2, you have consulted the potential customer follow-up visit it?

3. What are some of the strategies mentioned in this article that you can do immediately?

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Author: Tong

Starting: Network Marketing planning Network www.tongwang.cn