Tong: How to design your marketing bait

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In 2007, there was a client who did a securities consultation, and they made a website that was designed to get a lot of potential customer contact through the site. Their site takes a lot of time and effort, do like a financial portal as the atmosphere, and spent a lot of energy to promote, and finally able to flow is also good, 20,000 IP a day, but the consultation volume is very small, only leave less than 20 per day consulting customers, that is, from the flow to the consultation conversion rate of 1 per thousand.

After they found me, I only spent half an hour for them to do a super simple Web page, and then spread through AdWords, only spend more than 100 yuan a day, about four hundred or five hundred IP, but the number of potential customers who can leave detailed contact is as high as 200, that is, my conversion rate of up to 50%, Is 500 times times that of them. The conversion rate of a broken Web page is 500 times times that of a financial portal, and the client is completely subverted, and he is a veteran of the internet industry.

Why am I able to make a broken Web page 500 times times the size of a midsize financial portal? Although I have been practicing, but I really do not have magic, the key to this result is that I use marketing bait. In the next paragraph, I will teach you how to quickly design a marketing bait with super temptation.

Method One: Make a super popular ebook

The first thing you need to get a quick recognition of a customer in a field is to understand what the common problems are with these customers and then sort through the issues.

If the operation?

1, to Baidu know search related issues

2, to the popular forum to do a survey

For example, you want to attract learning PPT customer groups, we only need to know inside Baidu search for PPT This keyword, you can see a variety of user-oriented PPT problems. To solve these problems, first collect 100 questions and answers, and then make a document "Beginners 100" ebook.

So, this ebook is an excellent marketing bait! And this can be a lot of areas.

Before, for their own company some new staff to learn the basics of SEO, I also specialize in a "SEO Novice 100 asked" ebook. By the way ads: the 64th issue of SEO profit training this month 26th, enrollment Tel: 400-6060-210

Method II: The collation of free resources and the value of packaging

In every field, there are a lot of video, audio, e-books and other information can be downloaded on the network, but very few people put him all sorted out, if you put the data together, make a CD. Such a super seductive marketing bait is done.

You may ask, can be downloaded free of charge, why is it possible to seduce people? Because, they want to download, it may take a lot of time, and not necessarily you tidy up the whole, your CD to help them save a lot of time, so it is very tempting, and even can sell.

There used to be a set of foreign tutorials, about a few g large, can be downloaded on the Internet, but the speed of download is very slow, and finally had to, I spent 1000 yuan from the collation of these resources from the users there bought a CD-ROM.

After the free resources have been tidied up, you also have to carry on the value packing to it, lets the person feel that this material is very valuable, thus has the bigger temptation.

How to carry out value packaging?

Tomorrow I will continue to write blog to share with you!

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Author: Tong

Starting: Electronic Commerce Arena