Tong: The application of psychology in Network marketing

Use of (a): Marketing-type Web page copy how to write?

At present, very many sales-oriented web site conversion rate is very low, if you can in the Web layout and copy according to psychological thinking mode to arrange and write, the transformation can be greatly improved.

In the sales psychology, the customer's point of view, customers have the following several questions:

1. Who are you?
2. What would you like to introduce me to?
3. What are the benefits of the products and services you introduce to me?
4, how to prove that you introduced is true?
5. Why do I have to buy with you?
6. Why do I have to buy it with you now?

You can compare the ordinary E-commerce site, you will find that they have only done 1 points and 2nd, the latter four super important but did not do. So their conversion rate would be very low.

How do you do the following? Here I give a simple site for example, we will be easier to understand, take my simple SEO training introduction page. URL: http://www.seo.net.cn

First step: Who Are you?
The header file for the page has been told to the user

Step two: What are you going to introduce me to?
Page header file also told the user, I want you to introduce SEO money training, this training guarantee society, to ensure money! This will suddenly attract users to continue to watch.

The third step: you introduce SEO training to me what good?

At this time, I in the most prominent position of the Web page, placed a "learning will be SEO can earn a good search of money"
The user may not be interested in SEO, but all people are interested in making money, and then I have listed below the three types of money-earning models that will be spent on training for half the time, and the average expected income of these three modes of earning money. In this way, all people will be interested in watching, but there may be a doubt in mind: Why do I believe you say?

Fourth step: How to prove that you are telling the truth

Student evaluations to prove that:

Because the training has been done 17, has trained hundreds of students, there are very many students have been very really rely on my teaching experience to make their own site SEO satisfied with the results, but also really earned money, and even many students than their original expectations. So I listed my trainee's evaluation of the training, which is the best proof.

Fifth step: Why do I choose your training?

1. Specialization:

Our qualifications in the field of SEO, a large number of successful cases, professional theory books, training system to prove specialization. And so on specialization, we are most systematic, so naturally attract users to choose my training.

2, with the commitment:

Many students are afraid of SEO too difficult, afraid of the foundation too poor learning will not be afraid to learn can not make money, so we launched a guarantee to ensure that the Institute to make money commitment. Let the students learn that I am very sure, so that students earn back tuition is also very easy. Take the students will also do after the SEO services, to be a customer his tuition investment is back. If you follow my other ideas seriously, then nature can make more. So I played a guarantee to learn to make money, so that students can be determined to choose us.

Sixth step: Why should I buy you now?

This is also very important, is to improve the conversion rate of the key link, my SEO training site in this psychological thinking link with a gift to many valuable products and services to attract users.

What are the benefits of enrolling in SEO money training now?

1, to obtain a value of 1200 yuan VIP account One
2, access to the "SEO Tips" Electronic tutorial set
3, access to the "Google Cash" Chinese version of more than a set of online money-making tutorials
4, to help you develop two value of 120,000 of the "Website Diagnostic Analysis Report" and "Website Optimization Implementation Plan"
5, to become the King of Science and technology partners, and participate in the King of Science and technology cooperation in the opportunity to make money projects!

At this point, all the concerns of the potential customer are eliminated, and then the next step is to submit the online application form.

Research and marketing, you need to study the user psychology, so the real marketing experts are psychologists in the IT industry, such as Shi Yuzhu, he has a good grasp of the game, so the innovative game mode is very attractive to users.

In the field of psychology, practical psychology, represented by NLP, is being used more and more widely, and if you want to study NLP psychology, here are 3 books on practical psychology.

1, "Caches Super Hypnosis" PDF download

2, "Acme" PDF version download

3, "Hypnosis Skills Encyclopedia" ebook Download

If you want to get more free psychology ebook, you can download it at the following address:
Http://bbs.nlpu.com.cn/forum-34-1.html

I often visit some psychology websites and find that these websites don't use some psychological skills when they are designed. This cannot but be a kind of death to learn the sadness of knowledge. I think, the essence of all kinds of disciplines are mastery, so we learn a knowledge and skills, to ingenious, this is the most important.

In the network marketing work of the website planning, Web layout, marketing management and many other aspects, can be well integrated into a number of psychological skills, especially for the consumer website, may be a simple technique to use, you can let the site's sales doubled, today Tong combined with their own practical experience to share with you.

Today, April 30, for example, the opening of the Olympic Games has a full 100 days, tomorrow is the Labour Labor Day, in this tong wish you a happy holiday, have fun!

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Author: Tong
Starting: Network Marketing Planning Network