Top-level domain s.cn online VC close to the name of the shoe library

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Since the end of July, the introduction of the sky-high domain name s.cn, from the always low-key moment has become the focus of attention. s.cn on-line only one day, the reporter saw busy name shoe storehouse CEO Xu Songmao and successively receives several VC (venture capital Business) The telephone, each other's enthusiasm is palpable. Despite his sincerity, Xu Songmao declined in good faith. In his view, the current name of the shoe library is not the introduction of VC, at present, they just want to focus on the footwear outlets market, do a best price-performance brand shoes advocate and pioneer.

It is not surprising that Xu Songmao has such confidence. From December 18, 2008 to open up the domestic market to the present, the name of the shoe library has created 19 months to sell 500,000 pairs of genuine shoes, which in the field of footwear consumer platform, is a leader in the footwear outlets market faster people one step. It is also the result of this impressive, so many VC have to focus on the hope that in this time early intervention in the name of the shoe library, and then counseling the listing benefits.

Famous shoe Library by VC sought after, is undoubtedly the epitome of the booming domestic enterprise, the current domestic most well-known enterprises behind also have VC figure. For example, Jingdong Mall in the past 3 years to raise 180 million U.S. dollars, Macquarie Forest in 2008, 80 million U.S. dollars to take a stake. Footwear enterprises are more so, Lok Amoy nets, good music to buy and other footwear companies in the pockets of enterprises also have a lot of VC funds.

VC big hit the money to the background is that in recent years E-commerce in China's rapid development. Public data show that 2009, China's E-commerce market overall turnover has reached 3.6 trillion yuan.

It can be seen that the name of the shoe library by VC look forward to the market is also the rapid expansion of the network to expand this ride. Perhaps no one outside the world, the name of the shoe library at the beginning of its inception, has predicted the situation today. Founding members still remember Xu Songmao at that time: As long as the earnest attention to do their own, money must not be a bottleneck.

Crisis spawned foreign trade shoes to change the shoe store choice footwear consumer

The outbreak of the global financial crisis in the autumn of 2008 made most of the Chinese companies that rely on foreign trade feel cold as never before. The real problem in many export-oriented enterprises is how to get rid of the predicament of pure reliance on exports and turn to the domestic retail market. There are usually several models, such as producing and selling shoes for own brand, changing the foundry model, such as building a consumer platform to sell products from other brands, etc.

As early as 2007, Xu Songmao a hunch on the difficulties of foreign trade and began to enter the domestic market. After a large six-year market and repeated deduction, combined with the 08 Olympic Games after the huge inventory pressure of sports brands, has 20 years of operating foreign trade shoes Xu Songmao, decided to give up the usual way of domestic sales, to break a in everyone's opinion, "the hardest, most tired, nobody wants to go" road: Special brand shoes over the season of goods online sales, This is the online outlets market. Outlets originally that there is a way to find out the meaning, it is the emergence of the brand for the inventory decompression, become the rapid flow of goods to the market channel.

Observers believe that the choice of outlets model shoes Library is aimed at the retail chain of the indispensable link, the success of the position. Figuratively speaking, outlets is a brand-name goods two times circulation channels, become famous brand all year round can sell goods "warehouse". Originally Xu Songmao is to take "brand shoe warehouse" meaning, timely launch "name shoe storehouse".

Throughout the outlets mode of value chain, mainly related to three parties, the supply side is the major brand companies, discount operators and consumers. In these three parties, the discount operator's profit margin is very low, but wins in the quantity, walks by the quantity profit, the source of the discount source each big brand company, in the current monopoly channel inevitably will produce the huge inventory backlog, if can not promptly dispose of funds, may even cause the capital chain breakage and so on survival crisis, Name Shoe Library This rapid solution backlog of channels, highlighting the value of their own, and most of the ordinary consumers can not afford to be the brand, as the border consumers, it is through the name of the shoe library, to get far below the market price (name Shoe Library adhere to 30 percent-60 percent), cost-effective brand-name products.

In the whole value chain, it is through these three win that the famous shoe storehouse can realize the sustainable development.

Xu Songmao and his team have outlets this unique market. They know that the ability to do this market, depends on three, whether there is the accumulation of footwear, whether the size of the funds to bear inventory, whether there is a good team to the management of new companies. Luckily, Xu Songmao three cards. December 18, 2008, Xu Songmao official card, the name of the shoe library online.

Solid strength and low profile not to be trapped by money

After 1.5, the name of the shoe library to millions of yuan sky-high s.cn domain name, and a comprehensive upgrade.

In fact, before, the owner of the shoe bank has quietly for the third time to increase the capital of 40 million yuan to 60 million yuan, the State Administration for industry and Commerce to change the company called "Shoe Storehouse Network Technology Co., Ltd.".

Although Xu Songmao created another one of the largest footwear exporters in Fujian, more than 10 million pairs of shoes exported to Europe and the United States each year, exports close to 100 million U.S. dollars, but its actions are more low-key, hardly known to outsiders. Only dozens of companies with many years of Big shoe factory boss clear Xu Songmao style: Clear thinking, low-key, is a pragmatic and reliable partner.

As an important partner of the shoe Bank, Lin, director of e-Commerce Department of Li Ning Company, evaluates this group of people: the traditional field of deep experience, highly effective team of unity, in business cooperation in the integrity and executive power.

Shopex, the largest E-commerce software and service provider in China, S.cn is the only Web site technical partner, Li Jongwei, its president, said in an interview that the name Shoe library as one of the most advanced E-commerce enterprises in China, the essence of E-commerce has a profound understanding of the enterprise itself is very strong implementation, so it is easy to understand and communicate with each other, and import implementation.

Alipay (China) Network Technology Co., Ltd. Merchant Business Department deputy general manager Huang Danfeng said, has always been, the name of the shoe library adhere to the faith of integrity, adhere to the authentic, so that the user supervision, testing, built a good reputation; the current E-commerce competition is more and more fierce, the rapid development of the famous shoe Only adhere to the principles of integrity and service to advance.

Strong industrial background and positive and pragmatic style, it is Xu Songmao is not so far the key to the financial disturbance. "We should not be too early to be bothered by money," Xu Songmao realised. "Money is only one link in the process of being a person, and talent is the key to future growth." ”

The competitive future of the competition depends on the experience

The consumer experience is especially important when the industry is becoming increasingly competitive. Kappa E-commerce director Gu Haosu very deep experience. Kappa and the famous shoe storehouse carries on the deep cooperation period, the famous shoe storehouse left him the most profound impression is "the localization is clear", "the Steadfast pragmatism". He bluntly, in E-commerce booming, but also accompanied by some ' impetuous ' mood. The location of the name shoe store has always been clear, that is, "non-quarterly low discount." This positioning is not for yourself, but for all online consumers-"to buy shoes, first s.cn." In the clear positioning, the name of the shoe library to do what they should do: Call Center, the establishment of logistics system, operating platform upgrades. All of this is for the consumer's experience, impressions and benefits.

Gu Haosu said that Kappa and the name of the shoe storehouse cooperation, the fancy is its long-term development prospects. A series of upgrades, both before and now, is a blessing for Kappa and a blessing for online shoppers. At the same time, he also believes that although the name Shoe Library has grown into a leading network of domestic discount brand shoes, but the future market uncertainty too much, the need for big brand companies and retailers to face difficulties. Gu Haosu stressed that e-commerce along the way, more willing to say is the challenge. How to build the position in the hearts of consumers, the need for brand companies and the name of the shoe library together to complete. As before the common desire to let consumers in the right platform, in a convenient way to buy the favorite products.

Lin that E-commerce is no longer the extensive operation of the previous, no longer "cement" + "mouse" can be implemented projects, E-commerce, especially the consumer market in the future in the supply chain, operating processes, marketing activities, Web site production and other aspects of higher requirements, and these aspects need to integrate organically, is no longer an independent operation of the module, but also requires operators in a more multifaceted details to be more complete and more efficient. For users, their requirements will be more and more high, the choice will be more and more. Future customers will no longer take commodity prices as the weight of choice, customer experience, order process and so on more and more affect the customer's final choice.

She said that Li Ning will be in the future with the name of the shoe library in the field of business development, the famous shoe as Li Ning important e-commerce retailer, Li Ning will spare no effort in products, operations, market and other aspects of the shoe library to cooperate with each other to develop the market of the field of the industry.

To improve customer experience is the common direction of brand companies, business Enterprises, Xu Songmao and its team has been working for it, the introduction of sky-high price s.cn, and shopex cooperation of the big revision, is the embodiment of the determination of the famous shoe storehouse. Xu Songmao said that the future of the name Shoe library is bound to enhance the user experience, such as shortening the purchase process, SMS service reminders and other value-added services. "Essentially, what we want to do is to get more young people to buy the good shoes they like." He said firmly.