Tourism area planning and marketing indicators

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The status of product search

Product Search positioning is the world's first brand search engine, the goal is to get rid of Google, Baidu's massive information search, to provide merchants with the most effective business information to achieve in the global integration and promotion of Chinese national brands.

And we can now see that the product search does not attract more individual users in the industry and more in the gathering to attract businesses, therefore, looking for an effective and prominent bright spot so that the product search not only in the merchants to gather popularity can also attract a single individual users, so that the product search in the global Chinese people to form their own characteristics.

Product positioning

According to the Chinese Market Information network, which was extracted by Eric, "according to the industry, because consumers have a high degree of loyalty to well-known brands, their recognition of traditional tourism enterprises, plus travel agencies have a strong resource network, but with the online tourism Business Resource Network enhanced, service more in place, and knowledge ( www.zhishi5.com) groups are growing larger, a year or two after the diversion of more and more customers. Online tour operators have advantages, but also have deficiencies, how to air, hotels, travel agencies, scenic areas of these resources to integrate, very test Kung Fu. Because of this, there is news that the current Ctrip and e-Dragons are speeding up the pace of acquisition of travel agencies, ticket agents and other traditional tourism companies. ”

According to the above information we are not difficult to see, the major travel agencies are also actively want to expand their own brand through the Internet, but the Chinese tourism market is not a tourism brand search, many travel agencies are through the establishment of their own corporate web site in Baidu to promote the implementation of the brand promotion, Product search in the existing form of their own brand model and marketing methods based on the choice of tourism not only can effectively expand their own market, to avoid with Ctrip and e-Dragon to integrate aviation, hotels, travel agencies, scenic areas of the resources of the way the route is very promising.

Project Overview

China is an ancient tourist civilization, especially the Chinese government every year 2 golden week to stimulate the many target users to invest in tourism, but at this stage can be between the user and travel agents of the site is not a mature model. Product search has its own advanced marketing model, therefore, we found in the Product search tourism area at the same time, in accordance with the product search in the past marketing model to promote not only the product search in the Internet industry to form its own selling point, between the user and travel agents play a role of intermediary service providers to achieve their own profit model.

Value Point Introduction

Product Search Tour = Detailed tourism information + large social network + internet proliferation Business +rss

The core of the project is the Internet and traditional tourism industry's social network and the service application of Internet multiplication services

The idea is based on two basic requirements:

· For users, you can through the product search tourism area to achieve their own choice of travel

Travel patterns and travel agents ' choices.

· For merchant/advertiser, to improve the efficiency of advertising investment, from passive advertising to active

Advertising, the desire to network-centric, flexible management of the traditional mode of operation. such as the advertising

Application and personal handheld terminals, so that merchants can directly feel the effect of brand investment

Should。

Market Analysis

Product Search user groups: 25-65 years old with the ability to consume tourism enthusiasts

Professional identity: White-collar workers, government officials, academics and retirees

Skills: computer, Internet, travel hobby

Per capita monthly: between 800-20000 yuan

Mobile penetration: More than 90%

Percentage of total population of target population: more than 60%

Market positioning

Low cost user gathering platform

Information Exchange service between Network service and client, wireless internet

Search trends in Advertising operating indicators

Management and analysis of the background database of wireless commercial media

Tourism User Highlights

Professional Brand travel agency recommended

The search for travel agents is valid

Access to comments professional tourist attractions

Detailed information on tourist attractions, related traffic and emergency measures

Subscribe to a mobile phone to get more attention information Update reminders

Profit for tourism users

VIP Membership Fee

• Provide a detailed tour route to the user groups who travel by themselves

· VIP members can ask questions to the website according to the personal travel question, and get the website guest

A one-to-one answer to the suit

• Forum for VIP Members

• Take part in the tours organized by the website and get discounted opportunities

Wireless Value-added Services

Tour Operators Highlights

Get the most professional website template

Get the most professional marketing guidance

can participate in product search bid ranking, get recommended

Can apply for honest merchant to improve their brand value

Can be recommended by the website to the platform of individual users

Travel agency merchant profit

Template fees

Website recommendation

Advertising

The cooperation group realizes the benefit divide

Apply for China credit travel trading firm

How to obtain tourist information

According to our entity survey, travel agencies have the most detailed travel information.

First, we can get a piece of information by working with a large travel agency.

Secondly, we can take the form of regional agent in the completed part of the data

Travel information covering areas where we cannot form a separate station

Personnel required at the initial stage of the construction station

Website planning: 1

Responsible for the overall planning of the site and detailed function point planning

Website technology: 2

Complete the website planning proposal

Art: 1

Complete website design and web page code

Editor: 2 members

Be responsible for the supplement of website material and the part of customer service

Website promotion: 1

Responsible for the collection of website data and the negotiation of travel agency

Marketing: several

Responsible for sales of website template

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