Tourist Attractions Tickets booking will be an important entrance to O2O

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently Micro-bo on a variety of spit on the National Day holiday travel of all kinds of crowded, Gulangyu "fall", the West Lake see no bridge, the Great Wall, both inside and outside ... It was a real nightmare for the travellers, and there was no reason not to gloat over the onlookers at home.

However, the slot can not solve the actual problem, next year's National Day holiday will still have a lot of similar "palace Museum visitors one day more than 180,000 innovative high open 34 window Ticket" Report, absolutely will have! But three years and five years later, I predict and believe that there may be some good changes because of the development of O2O, At least some of the sights will come true. Oh, I mainly say that the domestic nearly thousands of 4 A, 5 A-level other attractions, I certainly know that many small attractions tickets can be bought on Taobao.

Analysis of the main causes of congestion, no more than three aspects:

One, the holiday concentrated cause too many tourists

Second, the offline attractions carrying capacity is limited

Third, queuing to buy tickets order confusion and so on, as for the quality of the problem or what here is not Ober

After these reasons, we will find that there are similar problems in the railway service, especially during the Spring festival, the passenger traffic is also very concentrated, and the railway capacity is also very tight, the end result is very crowded, but at present because the telephone, the network to buy tickets gradually launched, although there are many problems, But overall, the experience of buying tickets has changed a lot.

In this way, the conclusion seems to be simple: the future, regardless of the factors driving, to reduce the cost of scenic spots management, or to enhance the tourist experience, in short, and train tickets are also more standardized tickets will be in line to buy tickets. As for the mode of implementation, process and 12306 is basically the same, nothing more than online booking, payment, and then the line to take tickets or two-dimensional code after scanning into the attractions (compared to the offline cash tickets must be convenient and fast, the most important thing is that we do not have to go all the way to the site to know how to squeeze in)

But if that's the only thing, it doesn't seem to matter to us, like 12306 for us, we're all just users! So the article says it's not the climax, and then the analysis of the difference between the attractions O2O and 12306 and the potential opportunities, of course, What's more important is to see who might have the opportunity to participate in the construction of this one?

The difference is mainly in three aspects:

First, the railway resources are the national chess, there is a more powerful centralized management agencies, the popular saying that it only has a merchant, nature wants all centralism, unifies, it does not exist the Merchant resources conformity question, basically only uses the technology to realize the question; but the attraction resource is different, does not say individual attraction is independent, but at least is the regional independence, A scenic spot has a management committee, that is, there are many businessmen, such integration to a large platform is not very difficult, even if the National Tourism Administration initiative to build a large platform, and regardless of technology to achieve the difficulty, local government buy not buying is one thing;

The second is "home" and "travel" These two needs are a certain difference, although with the improvement of living standards, tourism has gradually become a rigid demand for people, but these two requirements for the time is different, the former more accurate, it is difficult to drain the peak, the total can not let us go back to the Mid-Autumn festival in July, October back to the Spring Festival, and travel demand for time is relatively flexible, in particular, after our country to improve the system of paid leave (to believe that this is only a matter of time, from more than 10 years ago set up a long vacation to a few years ago to cancel 51 increase a long holiday, the corresponding managers are not not, starting point is also more positive, so there is no need to blindly question Business opportunities are limited, and it is true that most people need to be negative and complain, so that a few people can catch it.

Third, the railway capacity can be artificially promoted through efforts, but the attractions resources, especially natural landscape resources will only become scarce, carrying capacity could not lift, so still only by the wrong peak to balance.

Through the above difference analysis, preliminary formation of the following points:

1, the future is likely to appear more than one spot tickets online purchase platform, it is difficult to have the national attractions to the monopoly;

2, Attractions Tickets booking platform is not necessarily the site itself to build, the Ministry of Railways spent so much money has not been built, not to mention the individual attractions, plus the reservation also does not need a real name will not be involved in the secret, so some of the attractions management may consider with a certain strength of Third-party platform cooperation

3, potential third-party cooperation objectives may be like Taobao, Tencent has a larger user base and strong hardware and software base, data processing capabilities of the large-scale Internet platform, Beijing-east and other large electric business platform will also have the opportunity, and the major banks at present to the development of the electric business also attaches great importance to them, in addition to the payment, capital settlement and security advantages , there must be better government relationship resources, then some local relations and other resources-rich people or platforms may also be able to get some attractions to reserve the right to act;

4, as for my resources, advantages are not the grassroots entrepreneurs, to succeed BD site management agency that difficult to say, but there may be some small opportunities, such as the major attractions tickets booking site navigation, and then matching travel raiders, and then pull point travel agencies, hotels, restaurants ads. Although hao123, hao360 they will certainly not let go, but like Regiment 800 now seems to be able to survive, but this navigation you can not be too much to rely on the attractions to buy you a location, when you see 12306 advertising? But can be in this way to gather some users can more or less have some other income, of course, this thing to see who can do it in the most appropriate time, now do too early, but so many of the attractions are done online scheduled to do again obviously late;

5, even if the pay leave system for a short period of time to improve the hope is not, but does not mean that now can not act, usually the Great Wall, the Forbidden City also many people? Even if the peak, unlimited flow, the National day reception 180,000, you give it online sell a twenty thousand or thirty thousand not also very good? The introduction and perfection of this system definitely requires a process, You have to wait until the perfect day when the opportunity is missing, so suggest some powerful platform to act as soon as possible, first pull one or two spots to create a successful model, the following BD will be a little easier, and I believe that some have the strength of the platform, at least touch the local government's ability can still be, such as Taobao first to fix Hangzhou, Tencent first to take care of Shenzhen;

6, attractions tickets for the corresponding O2O platform for a very low cost to bring huge traffic, in order to bring a considerable number of related sales, especially air tickets, hotels, local catering, entertainment and other tourism surrounding business, so later who won more attractions, will certainly be in the future O2O competition in the better, Even if do not have any commission free to help the sights do, imagine if the Ministry of Railways to the train ticket online booking business to Beijing east to do, then I think because this thing is enough to make the cat is very dangerous, so as the title said, tourist attractions ticket booking will be an important entrance to O2O, to seize the attractions tickets booking resources will undoubtedly be a strategic issue.

Doubts and complaints are not used, but also actively to promote the construction and mining business opportunities, since the Ministry of Railways can sell tickets online, Ningbo Court can go to Taobao open Shop auction, then why can we not believe and promote the O2O construction of tourist attractions?

This article author @ Yue myth feeds Lei Feng Net, reprint needs to indicate the source. The author concentrates on the research of O2O field based on the practice of electric business, group purchase and offline business.

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