Traffic is the point of entry? Chopsticks travel to create destination travel packages

Source: Internet
Author: User
Keywords Build chopsticks destinations pointcuts
Tags create cross cross-border cross-border cooperation development local market not only
Absrtact: When the founder Zhu Shuiung to tell the story of his hiking in Tibet, I also remembered the experience of walking in Inner Mongolia two years ago, the quiet and sometimes moved mood, presumably experienced people will understand. But I'm not that funny,

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When the founder Zhu Shuiung to tell the story of his hiking in Tibet, I also remembered the experience of walking in Inner Mongolia two years ago, the quiet and sometimes moved mood, presumably experienced people will understand. But I'm not as funny as him. The mountaineering bag against the back, the waist belt tied to the neck, and so on 318 national road on a stroll more than 10 kilometers. However, in the travel, Zhu Shuiung deeply destination travel in the inconvenience of transportation, car rental services are not satisfactory, many times the free line in fact can not make people more worry, also can not experience the real life of the locals. Therefore, the trip to Tibet not only let Zhu Shuiung learned the right backpack way, but also made his determination to create "chopsticks travel."

In simple terms, the chopstick trip is to focus on the destination of the travel charter, so that visitors can be familiar with the local customs and the driver led by the comfort of the way, deep experience of the local life.

On the market, there is no online tourism dedicated to provide destination travel chartered, the center of gravity is still in the air tickets, hotels, before the market is a piece of Red Sea, the destination tourism products are still worth digging a treasure. And now the online travel business that makes the destination products and services, for example, sea play, play, I fun, seven continents, and the next will also force the destination of the poor travel network, they are mostly tickets, day tour equals to eat and drink related content, then why the chopsticks travel from the traffic here?

The destination of the beer and skittles, all of these activities need transportation to link them up.

Zhu Shuiung is this to tell 36Kr, traffic is the destination must be indispensable content, is also able to complete the destination service closed-loop carrier, for family tours, small pack group such groups, is the need for such a comfortable way of travel. Not only that, chopsticks travel mode is lighter, only in the traffic this aspect, can more than other destinations tourism products development faster. Zhu Shuiung mentioned the former career partner, can let him quickly and the domestic part of the city of higher quality of the team to get in touch, and the team also engaged in the tourism industry for more than 10 years to master a certain number of overseas supplies.

We are starting from Tibet to do travel chartered, pick out those who know where to take tourists to play a good reputation of the teacher, in the local potential 3000 drivers we only screened 200 to ensure quality. We have a relationship with these masters, and when we have nothing to drink with them, we hope that they will be like friends to our clients as well.

Of course, this "drink" style of management model can not be replicated in every city, Zhu Shuiung said that there are some rules to ensure the quality of the service, such as at the airport as soon as the visitors, to provide mobile power, Wifi, slippers, etc., let it feel the warmth of care, And chopsticks travel will also cooperate with the insurance company, so that each user of chopsticks travel on the car has a security, if the user in the process of the driver by the bad treatment of the drivers, after the complaint verified, chopsticks Travel will also be the full claim.

Personally, I would like to have a local people driving me to the place of non-scenic spots, as friends, but also with him to learn a few bad dialect, the evening to take me to the most clear night sky to see the stars ...

At present, chopsticks travel has been in Tibet and Yunnan began to layout, through the micro-letter operation and publicity, and the official website and mobile app will be officially online on November 27.

Talk about the future development of chopsticks travel, from the horizontal view, Zhu Shuiung said that will be online carpool function, guide services, etc., because drivers familiar with local customs, but not necessarily know the cultural history of certain scenic spots, so the future will still have a guide to choose from, He hopes that tourists will be able to travel through chopsticks to complete all the organic combination of consumer behavior.

From the vertical point of view, the "subtraction" of chopsticks travel to make its destination travel chartered, that is, "line" this piece, the area of serious vertical will not produce particularly fierce competition, but can and other areas of complementary products, such as the Poor network, MA Honeycomb and other community cooperation for its carpool, chartered service diversion, There is a living with hundreds of online hotels and other cooperation and so on.

And with the outbreak of outbound travel growth, then the development of chopsticks travel will expand overseas. During the conversation, we talked about some of the current outbound travel: In 2014, the projected outbound tourism consumption amounted to $155 billion, while online travel amounted to 193.88 billion yuan in the first three quarters of 2014, indicating that a large part of outbound travel was done online, and that the offline destination was outside. Therefore, in Zhu Shuiung it appears that the chopsticks travel to the overseas destination development is "homeopathy".

Chopsticks travel by the chartered also makes it unavoidable to think of the current taxi applications, rain xin in the "finger on the trip" is also mentioned in a taxi application of cross-border cooperation, such as Uber in the United States has been involved in moving, feeding, delivery and other fields, and recently poor tour also announced and Uber cooperation, In the poor tour of the app can be used directly to the Uber function, in the country, easy to also in the O2O to do more cross-border cooperation, and easy to do is not only with the ' car ' related services, but also to enable all services can be on demand. In view of this, although chopsticks travel more focused on a long day or half-day of the chartered and play, but the existing market for taxi applications to Cross-border tourism, will also become a big challenge chopsticks travel.

Team composition, chopsticks Travel has four co-founder, Zhu Shuiung himself is a continuous entrepreneur, has three communications in China 9 years of marketing management experience; responsible for product development Tang Jiaiu, is the original Tencent's senior product manager, led the Tencent map, Street View and other business, as well as investment friends Wang Dong, in the understanding of the Zhu Shuiung founded " Chopsticks Travel "Plan, also resolutely joined the entrepreneurial camp, in addition, responsible for tourism product resources Members have 12 outbound travel experience, was one of the top ten Chinese outbound travel wholesalers.

Chopsticks Travel has now received two rounds of financing, 2 million Yuan Angel round financing from the micro-letter sea, tens of millions of yuan pre-a investment from the plum Blossom venture.




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