Search engine promotion refers to the use of search engine, classification directory and other online search information function Network Tools to promote the site. Because the basic form of search engine can be divided into web Spider-Type search engine (short search engine) and based on artificial classification of the search engine (for short category directory), so the form of search engine promotion is also based on search engine methods and classification based on the method, the former including search engine optimization, keyword advertising, Bidding rankings, fixed rankings, content-based advertising and many other forms, while the latter is mainly in the category of appropriate categories for Web site login. With the further development of the form of search engines, there are other forms of search engines, but most of them are based on these two forms.
Search engine promotion methods can be divided into a variety of different forms, common are: Login free classification directory, login fee classification directory, search engine optimization, keyword ads, keyword bidding rankings, Web content positioning ads.
From the current trend of development, search engine in the network marketing status is still important, and by more and more enterprises recognized, search engine marketing mode is also evolving, so should be based on the changes in the environment to choose the appropriate way to search engine marketing.
Network Marketing has become a very important tourism industry promotion model, almost all travel agencies have their own websites, comprehensive categories of tourism sites are also dizzying, the fierce competition can be a raging battle. But how to promote their own web site, so that the site quickly bring the source is the site construction side of the most concerned. Website promotion a vital job is to enhance the PR value of the site. PR value is simply that Google's rating on the site, from 1 to 10 levels, 10 for full marks, the higher the PR value of the Web page more popular. Generally speaking, the tourist website PR value to 4 will be able to bring a lot of network customers. Now the author of the Web site to promote the method sorted as follows.
1, with Div to build the site, so clear structure, easy to search engines, search engines will be more effective search of your content, and may give you a higher evaluation.
2, soft article release: Standing in the tourist angle, industry angle and media angle to write some high-quality soft text, published to a large website, if you can be a variety of Web sites to be released, will achieve very good results. This way to achieve the effect of the first is to quickly improve the site's PR value, add weight after the search engine can achieve better results. As a direct link to the soft text, the conversion rate is often not high. This depends on the writing level of the soft paper. Suggest more from the business point of view to write soft text, through the question and answer way to let more visitors trust your site.
3, Exchange Links: Exchange links to a site to bring a stable flow of important sources. This is also a more difficult to promote the work, because the new site PR value of 0 o'clock, the same industry site is generally not willing to exchange links, which depends on their own resources. Exchange links to be as far as possible with the PR high, high content of the site to do links, so as to enhance the PR value has a greater help. Hunan Satellite TV Travel service to build Hunan tourism Services Network is also in the collection link.
4, Open Directory submission, if the quality of the site is good, you can submit dmoz, Yahoo and LookSmart, can be the three well-known network catalogue, the PR value of the improvement is very rapid. In order to ensure the success rate, and so on the site is ready to submit, and try to submit a more detailed directory. Hao123, 265, 114 and so on such a navigation station can bring a good steady traffic, there are a number of professional tourism web site Daquan, website Alliance. After the inclusion of your site is also the external links.
5, the famous forum post, in the popular forum to write some travel strategy, or travel agencies take a tour of the photos, and then leave the site address. If your pictures are pasted directly from your site instead of uploading them in the forum, quite a few professional users will find your site by looking at the image's address, which is a good way to deal with some forums not to leave a Web site. If you can have a good creative theme, much of the attention of netizens, can not think of fire.
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