Travel website Promotion Strategy three-smooth travel

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The day before yesterday: Tourism website Promotion Strategy-ready to travel

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This article was written yesterday: Tourism website Promotion Strategy II-airport obstruction

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Today we write series three: tourism website promotion Strategy three-smooth travel, this article is basically the optimization of the details of the text, of course, is the basis for comparison, plus some strategies, if the SEO master can drift.

To continue our topic, to see our analysis of the entity site, Dunhuang Tourism Network (http://www.dunhuanglvyou.com/), below from the site title, keyword, description for detailed analysis and construction.

First: The design of the title

We all know that the title of the design is very important, not only is the user experience an important part of the search engine mesh. So the title of course is to place the core keywords of the Web page, the advantage is, easy to users and search engines to explain the theme of the page, the core content. To see the Dunhuang Tourism Network (http://www.dunhuanglvyou.com/), the title of this site is not the Dunhuang tourism network, its full title is: "Dunhuang tourism network-Dunhuang Travel", the advantages of this style: 1: Embedded the core keywords Dunhuang tourism 2: Dunhuang Tourism This word appears in the first place, which is more conducive to the judgement of the subject 3: Dunhuang tourism can be divided into: "Dunhuang" "tourism" two words, through the relevant search http://d.baidu.com/rs.php?q=%b6%d8%bb%cd& Tn=baidu we can see that this title splits and combines to get several related words: Dunhuang, Dunhuang Nets, Dunhuang Tourism network, tourism network, Dunhuang Sightseeing, tourism network, and so on, and so on, these words not only closely related to Dunhuang, but also closely related to tourism, conducive to driving the "Dunhuang tourism" the weight of the word, Therefore, in the design of the title, must be more split and combination. Of course that's just one thing, and the point is that the title is not designed for search engines, but the face of netizens, so I think in the design of the title must also take into account the needs of netizens, Dunhuang tourism network-Dunhuang Travel, if you can replace the "Dunhuang Tourism network-Dunhuang travel-tourist attractions-Dunhuang and surrounding tourism route design ", in fact, I in the tourism website Promotion Strategy II-the airport is blocked, has said that the tourism industry, selling the most is the tour line, so the most concerned about the user is also the travel routes and their own itinerary." So in the title let users feel, this is the site they need, is a necessary promotional strategy. For the title of the design generally not more than 30 words, search engines can be calculated to the back of the word, but the search engine will be in 30 words automatically intercept, you can refer to the XI ' an tourism official website.

Content Page Title: In fact, many people have a misunderstanding, that the title of the first page is the most important, inside the page does not matter, in fact, we do in the site, every detail should be taken seriously, I want to say is the internal title as important, the same is to determine the value of this page is an important factor, the importance of the title I do not say more. Insert a title do not repeat, as the Chinese Tourism Network content page, all is "China tourism Network" This word, is very undesirable. OK, let's see the case. Dunhuang Tourism Network (http://www.dunhuanglvyou.com/) first watch the Channel column: Dunhuang News-tourism information-Dunhuang Tourism Network http://www.dunhuanglvyou.com/ article/This type of title, column name in front, first name in the post, is recommended by many people a method, and then look at another channel: "Dunhuang tourism >> Dunhuang Culture >> Home" http://www.dunhuanglvyou.com/ dunhuangwh/, why is the column, the title of this column will be so irresponsible, this is what I said the details of the problem, the details of a lot of people do not pay attention to these details to deal with is very bad, in fact, optimization is the grasp of the details, such a way I do not advocate, I suggest using "from the end of the head "The internal page title naming method, content page name-column name-home name, such as:" Dunhuang tourism must see tourist attractions-Dunhuang News-Dunhuang Tourism Network "http://www.dunhuanglvyou.com/Article/280.html

Summary: The title of the design, very carefully treated, some details to be a good grasp, do not let go, do a good stand.

Second: The design of the keyword

Website in the design of key words followed two o'clock OK, 1: Simple 2: Easy to refine the theme, we first look at the big station Tom Travel How to do the design, this design than you write a large string of better, there is a keyword to write more simple method, only the core keywords, as we said the travel site, very simple and clear, At the same time, it is easy to search and extract the subject. The content of the keyword design The simplest way is directly written in the title on the line, in fact, many of the keywords inside the site blank, in fact, I most recommend in the beginning to do, or write good, if the site has a certain visibility, you can remove.

Third: Description of the design

A simple understanding of the description of the Web page is the detailed expansion of the title and key words to make it easier for the search engines to know and understand what you mean. Now there are many people in the description of a lot of add keywords, this is a very undesirable way, if you really do not know how to write the description, directly to write the title also line, or simply do not write, are more than you have a lot of words to plug the word better.

Summary: The key words and description of the nature of the OK.

The final summary: in the title, keywords, description aspects must be in the tight and around the theme, of course, these are only the most basic, the most preliminary, and ultimately to see the content, because this is a content of the era of the king.

Next: Tourism website Promotion Strategy four-Le on the way to welcome attention.

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