Twitter co-founder: Domain name is less important

"The importance of Internet domain names is declining," Evan, Twitter co-founder Evan, said on June 23. The following is the full text of the article: recently in the discussion of the name of a product, I was asked, in today's era, a perfect domain name is no longer as important as the original. Although I still like the more concise. com domain name, but it is not so important, and will become less important, for at least 5 reasons: 1, Google once, people remember the phone number of friends and relatives; Once upon a time, people remember the address of people who often contacted; I can also travel freely in the city. Software has taken over these tasks instead of the brain because it is more adept at this.　　Domain names are like phone numbers and e-mail addresses-they are unique logos that can be easily differentiated by computers, like the human brain. If you type "Bob" in the "to" column of your email client, the system will automatically provide you with a couple of people named Bob that you've contacted, and the results are usually good.　　If you don't have the right option, you can also look up the address and use "copy + paste" directly without having to focus on what the specific address is. That's how many people use Google. I was shocked when I first saw someone visit Yahoo by typing yahoo.com in the Google search box. A blog post that explores Facebook's logon issues has attracted a lot of traffic, but many users have accessed the article because they have entered "Facebook login" into Google, which has become an online channel for ordinary people. If Google's speed is not fast, this may be difficult to achieve. But Google is really fast, and can automatically complete the URL input process.　　But it's just one of them. 2, with the automatic completion of the address bar for the slightly higher technology users, as long as once visited one or two times, the browser's Auto-complete function can help our brain memory site.　　In fact, with Chrome, Google has perfectly integrated the search box and address bar, and we don't need to remember anything. 3, the mobile web browser and the hidden address bar domain name caused our attention, one of the reasons is that it will appear on the page we visited. However, if you use a mobile browser to surf the web, the situation is different. Because of the limited screen space, the address bar is usually hidden.　　The status bar at the bottom is also hidden, and the URL that the link points to will appear in the status bar when you hover the mouse over a link. For the sake of brevity, Google may also hide the status bar for desktop browsers. The more I write, the more I think Google may be working on a secret program that wants to eliminate domain names and make Google aNET main channel. 4, the application and the same as above, I will continue to explore the problem of mobile Internet. But a big reason many people don't care about domain names today is the local application. Personally, I do not agree that "the future of the Internet depends entirely on application". But obviously this is a huge amount of usage and is eroding Web access.　　Although almost all applications are equipped with Web sites, the importance of domain names is greatly reduced because most applications can be found through a wide variety of application stores. 5. The last reason for the reduction of the importance of the. com domain name is that many enterprises still have great success even if they do not use this kind of domain name. A good domain name symbolizes the legality of the site. As far as I know, no large Internet company uses the. biz or. cc domain name. People are worried when they see this domain name.　　However, this domain name in the future may not be the eyes of the people. Del.icio.us is a pioneer of domain name change, and is welcomed by geeks, although Yahoo once pointed out that the domain name is difficult to enter. bit.ly makes. ly domain name popular, and by a number of entrepreneurial enterprises.　　In addition, including About.me, Last.fm and Turntable.fm, and so on, abound. Today, a less than perfect. com domain name is equally acceptable. You know, Facebook used thefacebook.com domain names, and Dropbox used getdropbox.com. Although these sites are now using new domain names, their success is clearly irrelevant.