Twitter is expected to be a music marketing tool, NPD Research suggests

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Data show that Twitter can be a very important tool for music makers. But until Twitter uses a more direct link to music sales, it is hard for music makers to gain direct economic benefits from Twitter.

Twitter users pay 77% more songs than those who don't use Twitter, one-third Twitter users listen to music on social networking sites, and 41% of Twitter users listen to network Radio (22% of users), 39% Twitter users watch online music videos (25% of users).

Russ Crupnick, the NPD Group entertainment analyst, said in a statement that NPD's research Lascronic that active Twitter users are more valuable to record companies and music retailers than non-Twitter users. Krunik also points out that Twitter helps improve the effectiveness of music-oriented marketing activities as long as they are properly applied.

Twitter users spend more time on the internet and may "consume" more music online, according to NPD Group. The report shows that there is a way to sell music to consumers at a lower cost and encourage them to buy music, but the record companies themselves cannot find it.