Two-dimensional code source can be viewed, O2O marketing will have traces to follow?

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(text/Zhong) in recent months, Tencent marketing QQ movements frequently, from a recent exposure of a group of pictures, two-dimensional code promotion, group mass, such as a package of new features will soon be launched. At first I did not agree that two-dimensional code and mass was no new concept, at present, there are many software in the market have these functions, but after looking at the screenshot, still think it is worth chatting with you, new features can let enterprises clearly see the micro-letter new users channel sources, but also for these different sources, Group groups of different information. The new function of marketing QQ will make the means of precision marketing more and more rich, the effect of O2O marketing will be traceable.

In the past, we know that the micro-credit of the public account of the two-dimensional code is unique, the enterprise in different channels are the same two-dimensional code information, we can only know that the customer is from the two-dimensional code channels, but where is the two-dimensional code, it is unknown. But from the screenshot can guess, marketing QQ new features will be able to according to different locations and themes to generate the corresponding two-dimensional code. When the user scans two-dimensional code, the enterprise can accurately know the user source, such as the Enterprise for "Xujiahui subway station" set up a two-dimensional code, the user scanned the two-dimensional code, its "user data" and "dynamic" will appear "source".

(Two-dimensional code source can be viewed)

In addition, the exposure screenshot also includes the function of group Mass. The enterprise can select a "two-dimensional code" source in the micro-letter mass page as the mass-group standard, according to the common characteristics of different two-dimensional code source fans, carry out precision marketing content, so that precision marketing can be achieved by the source, precision marketing content push, precision marketing activities, precision marketing fans to realize the closed loop. Combined with micro-mart, micro-official website function online payment, guide fans to the offline consumption, forming a fan line of concern, online understanding and purchase, offline consumption experience of the complete O2O marketing chain, enhance O2O marketing effect.

For example, a hotpot shop intends to launch a O2O promotional campaign that focuses on micro-credit benefits, but not sure which kind of promotion is more popular with customers, through marketing QQ new custom two-dimensional code information function, combined with different store name (Xidan shop, Bird's Nest shop, etc.), different activities theme ("80 percent discount", " Full 100 minus 20 "," 50 free to enjoy special dishes, etc.), the final combination of such as "Bird's Nest shop 80 percent discount", "Xidan shop full 100 minus 20" and other two-dimensional code information, in different media promotion channels to promote (in-store posters, leaflets, elevator ads, etc.). When the user scans the two-dimensional code in different channels, it can pay attention to the public number and enjoy the discount. For hot pot shop, through the marketing QQ enhanced version backstage, can understand that the user from which store, prefer a full discount or fulfilment of the deduction, in which media channels to obtain the most customers and other information, in the follow-up marketing activities, combined with Group micro-letter mass function, to like the full discount customers to push the new discount information, To like the fulfilment of the deduction of customers push special 10 Yuan coupons information, grasp the real needs of customers, so that the marketing content more accurate, so that the real value of O2O promotion to dig out.

(Group mass function)

All along, many "brick house" "Call Beast" holding O2O marketing banner, grasp the small and medium-sized Enterprises "worship" the internet marketing psychology, while advocating O2O effect, while the operation of the army to operate the number of fans, reading, points, such as the number of micro-Credit Interactive index, resulting in most enterprises continue to question the real effect of O2O, There are also wavering attitudes about whether to pursue O2O. According to the above exposure function, enterprises can master the transformation of different two-dimensional code entrance, through different offline scene source classification users, in the late combined with group mass and effect statistics function, may let O2O marketing really landed, create actual sales value.

However, the current exposure function is too simple, have not yet seen the perfect two-dimensional code source statistics summary function, for marketing QQ This is known as the marketing tool, fan-sourced data analysis function is essential, now it seems that this function is weak point, look forward to Tencent marketing QQ follow-up can quickly launch the function.

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