Two mistakes in website planning

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The first misunderstanding, many enterprises think that site planning and website construction is very simple thing, even have to do it technology people also think that do not need to spend money on the site, in his impression to do a site is very simple, the program is not difficult, so in his opinion do not have to spend money on the site, spending is pure waste. But in fact, website planning and website Construction is a systematic project.

I listen, I know his eyes on the site of the program, for him these procedures are pediatrics, he said as long as someone to cooperate with him to do site design, he can handle a website.

First of all, let's see, I sum up the function of the General Enterprise website, that is to do the website is to do, there are display, information release, direct sales, customer service, marketing, brand image and other functions, is generally a combination of several. This man obviously think that the site is to play the function of display, his thinking still stay in the enterprise website just the era of the rise, the site just as a business card to see.

But today, the direct sale of the Electronic business-type site, this is not said, many companies want to have a website marketing function, popular is that this site is used to make money, not light for people to see, that is, marketing-oriented sites. Then, the focus of the site is marketing and content, and even design is only one aspect, thus placed in the second important position.

A lot of small and medium-sized enterprises, think that the Web site construction to the network to deal with all the things can be done, but then found that the network companies often come to them "trouble", feel really money to find guilt. Because the site planning and website construction and not only you see the network company to do that part of the work, to achieve marketing purposes, website construction is actually a company's marketing system with the site system to present and operate.

But often small and medium-sized enterprises themselves marketing system is not comprehensive, clear, there are many defects and problems. So in the construction of the website, these problems also can not cover up, it will obviously show. So many enterprises in the Web site, do a lot of annoying things out. For example, the website column has a "media report", the company did not have dealings with the media, and did not have any interviews, then you say this column what content? Can internet companies help you "do" real media coverage? Does this involve the company's PR strategy and marketing strategy?

Also, "Customer case" column, some companies just set up, there is nothing to take the case, very poor, a few months of the column inside or empty. There are cases, but let people doubt its authenticity, such as to do business to join the company, franchisee photos are in the headquarters, so the authenticity will be deficient, if let the franchisee in their own local shop before the photo, this is not more real, more convincing? Tips: This article by the Network Marketing real person Liu Yutong original, want to see the author more articles please visit Liu Yutong blog. Please retain this copyright information when reproduced.

So I do site planning, but also with the enterprise to discuss how to quickly obtain customer cases, at least in the enterprise marketing perspective to consider how to present and spread, so this site planning is not a simple site planning, it involves a company's entire project marketing planning.

Some people say, which use so tangled, very good to do, no "media report" does not set this column, there is no "customer case" also do not show it, so it is very easy, the general network companies are indeed so handled. But I would like to ask you, if this site what credibility, persuasive, reflect the value of the content is not, this site can help enterprises to make money?

Also, if your company's positioning, brand proposition, sales proposition, product selling points can not stand out in the same industry, then the site according to the company's existing marketing ideas to present, do you think this site can achieve a good marketing effect? Therefore, if you really want to do a profitable website, it is a systematic project, it will take a lot of energy, financial and human.

The second misunderstanding, that website construction as long as the style and design to do the atmosphere and exquisite can produce good marketing effect.

I also give an example of the company is to do business to join, in the first two days, he was very anxious to call me: "I am now in the field, you can help me to the site first stop." "I am very strange, asked him the reason, he said he travels in a franchise shop, there are three franchisee originally very intention to join them, but looked at their website decided not to join." After I hung up the phone, I couldn't help laughing. Not professional web site not only can not play a role in making money, but also counterproductive, to the enterprise losses, their joining fee of the minimum 200,000 yuan, then the customer looked at the site, they lost at least 600,000 yuan, if not to see the site may not necessarily be lost.

You must be very interested to know, this site is where the problem will cause such a result. Although this website design is not far from the atmosphere, but one also seems to feel is a large company, and the columns are complete, customer cases are also very rich, that is, in the design of no big problem. So what is it that makes customers reluctant to join in the first sight? You wouldn't have thought, the problem in the introduction of this project and the description of the project principle, not fully elaborated from the scientific point of view, some places also violate the people's long-term thinking pattern, let people see it is deceiving people, like a liar, you say who is willing to be deceived?

This is not related to the site design, but the content of the site is caused, so the content of the site is how important, not to say that as long as the site's style and design finished on the line, which is "content is king."

Author information: Liu Yutong, Network marketing strategy researcher, 4 years Consumer-to-consumer operation experience, 4 years of corporate network marketing experience, focus on SME network marketing. Formerly known as: Liu Jinwei, selected floor Network marketing expert Kun Close disciple, that is renamed to Liu Yutong. Personal micro-signal lxw3596627, welcome to share the actual combat content. Copyright NOTICE: Welcome to reprint, but please keep the original author information, thank you.