Uncover the mystery of Tianya growth for eight years

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Venue: Guangzhou Nasdaq bar

Xing Small file:

Xing, graduated from the Chinese department of Zhongshan University in 1991, founded Tianya in 1999, Hainan online and Hainan tourism network.

Recently has been studying Tianya, has been thinking: this is what kind of community, can fry red Rascal Yan, such as a group of network Reds; This is how a team, Tianya home and navigation system in the past eight years have not changed too much, and easily accessible pages. Sometimes access to the page error is really annoying, but still have a large number of netizens in the Tianya.

Perhaps we can find the answer from Xing's conversation, the author gives Xing's verdict: a typical idealist. Xing's temperament is partly reflected in Tianya.

Idealist: The criminal Ming of the bookish

The first time I saw Xing, shaking hands to see him smile, I feel that this is a very kind of people with affinity.

In the interview process, an opening is google,myspace,facebook,secondlife how, the passion of speech, and Tianya sent in high hopes.

Tianya is more like the Xing "big community" ideal experimental plots, with Hainan online and Hainan Tourism Network income to raise Tianya, and the real community is far more well-known than the previous two, if determined to make money, the income will be much higher than the previous two. Xing said he did not want to be clear about the Tianya profit model, not easy to commercialize.

In fact, the 2003 Tianya has a reputation outside, the mature text message mode has not let Tianya envy, can be seen Xing in the Tianya poured idealism.

A friend said good, Xing temperament is the same as the horizon. Just, the author is curious, in the end is the Tianya influence Xing, or xing affect the horizon?

Later in the conversation, Xing that his youth was the beginning of the 80 's, it was an idealistic era, to learn Nietzsche's will to learn the existentialism of Sade. Remember the slogan of the student era is to do "four" new people, including the ideal.

To be a "big community" like Google

Shimin that there has not been a large community like MySpace in the United States, MySpace traffic more than Google, can have such a chance of the community, I am afraid, only the horizon.

Xing many times with the Tianya and Myspace,secondlife and other American community Web site, on the horizon is full of confidence. Xing's goal is to further expand the horizon of user size, in the flow of the absolute first position.

For eight years, the site remains in its original form.

Tianya has always been cautious about the site, did not make any major commercialization of the transformation, they also saw some examples of transformation failures, such as MOP, for the Tianya provides a good opportunity to learn the opposite side.

Tianya attaches great importance to the user experience, any transformation will disrupt the existing user experience, so that users have no sense of belonging. including gun stickers, sticky stickers and other interference user experience of the advertising format is not allowed to appear in the horizon.

I prefer the Web page of the concise style, almost no advertising pictures, nor too many users do not related to the texture of the interference, large fonts, look very comfortable. Through the post to publish content, the middle Insert user interaction, is a major feature of Tianya. Up to 50 posts without paging, reducing the number of users click to wait for the page refresh, in fact, very human.

The most annoying is that the page access error, cheerfully wrote the article, want to publish to the end of the world, but the server anyway error.

Xing also admits that the investment from Tianya will be used first to improve the product experience and strengthen technology development.

The commercial value of the community advertisement is higher than the search engine

Xing for the strange Tiger net Word-of-mouth marketing dismissive, Qihoo's word-of-mouth marketing is actually sticky, Qihoo want to build a similar Google adsense long tail channel. First of all, sticky stickers affect the user experience, and secondly, such a long tail channel is not easy to build, for some large communities are not very good control, which also affected the marketing effect. So, the end of the Earth to endure eight years to think of a new community marketing model: Adtopic

Adtopic VS AdWords

Adtopic, also known as topic advertising, is a completely innovative commercial advertising model. Adtopic in form is to establish a topic homepage for the enterprise, similar to the simplification form of the blog, the enterprise can manage the topic with full authority, including create, edit and delete etc. Adtopic through artificial + technology, advertising and corresponding layout matching, so as to achieve the goal of accurate delivery. Therefore, the adtopic of the Tianya is also called the interactive relationship marketing platform of the audience.

AdWords, Google's keyword advertising services, put on Google's search results page, if placed in Google's Advertising Alliance website, called AdSense. Search keyword is almost unlimited, so AdWords advertising is almost unlimited, this point, the Tianya adtopic can only be placed in a limited forum layout, the limitations of the layout is actually limited by the commercial scale of the world.

AdSense through the pure technology in the Google Alliance to join the Web site to launch the corresponding ads, this pure technology matching keyword ads, in fact, contains a large number of uncertainties, sometimes AdSense ads and the league site's audience positioning a little relationship, so from the degree of precision to see, Not as Adtopic.

But Adtopic's Achilles heel is that it cannot create a long tail channel like Google to achieve explosive revenue growth.

"The income of Tianya this year is expected to break through 30 million yuan"

In the end adtopic topic advertising can help the world to make money, or a big question mark. The author believes that although Adtopic does not affect the user experience, but also to achieve the accuracy of the level of delivery, but the enterprise recognition is the ultimate goal. Adtopic in the end is the way by monthly, or by clicking the effect of the way? Pay-per-click is clearly not feasible. Topic ads need users to participate in the topic of discussion, or participate in an activity, repeat clicks and repeat participation is actually very high, pay-per-click Technology is not good to operate, can only pay monthly.

The topic advertisement to the enterprise's request is actually very high, many small and medium-sized enterprises are unfamiliar with how to operate the topic, in order to attract more user participation, this kind in the media public relations topic planning, has certain specialized request. Therefore, the topic of the operation of good or bad will directly affect the advertising effect, which will ultimately affect the enterprise to adtopic Trust.

However, Xing seems very confident, Yiu Hong said this year's advertising revenue will reach 30 million yuan, Xing said the end of the year will be far more than this number.

How does the horizon get venture capital?

Xing with his own experience.

First, through short-term projects to foster long-term projects, Xing practice is to Hainan online and Hainan Tourism network advertising revenue to raise Tianya.

Second, the concept of web2.0 after the full popularity, there are VC search Tianya, the beginning of the world feel can also be financing, so through the Qing branch and other investment institutions have been invested. In fact, not previously reported by the media, including Lenovo, and many VC joint investment in the world, the current first round of funds have been all to the account.

Third, negotiations with investors are difficult and valuable, and very enlightening.

According to Xing without comment, VC accounted for 20% of the Tianya shares.

How to absorb and retain outstanding talents?

Xing said, if is a kind of splendid cause, an exciting internet cause, certainly can attract the talented person to join. In contrast to the following Yiu Hong answer to this question, you can see the idealistic character of Xing.

How can we maintain the humanistic characteristics of the Tianya on the Commercial Road?

The entertainment tendency of Chinese netizens is obvious, the humanities community of Tianya is relatively narrow, and the aim of commercialization is to aggregate more users in order to realize bigger income. So the positioning of the Tianya biased towards entertainment, from the top of the topic of the recommendation can be glimpse, often appear some beautiful pictures show, entertainment events.

Xing said that the Tianya will open a new layout to take care of the user's entertainment needs, but on the one hand to maintain the humanistic characteristics, on the other hand, to attract more users, the operation should be very careful.

Tianya Plan 2009 in Shenzhen listed, the author personally asked Xing, he said that the horizon in the domestic listing conditions are very mature, the listing is only time, is currently in the Shenzhen market line. If successful, Tianya will be China's stock market's first pure Internet stock, Xing said.

Yiu Hong: Making money is the hard truth.

Yiu Hong Small file:

Yiu Hong, graduated from Jinan University in 1997, and founded Poco.cn website in 2003.

Contrary to Xing, Yiu Hong is a typical pragmatist who does not like the folk-style way of speaking, and talks often hits the nail.

In Yiu Hong view, do the website is to make money, small site to earn money, big site to make a lot.

This point, Xing is more idealistic, prone to Google or MySpace for comparison, the first consideration is how to enlarge the community how to enlarge the user scale, making money in the second, so this is the eight years of the world did not make money reason.

Yiu Hong Poco The value of the community, the value of the content and the value of the user, which seems to be the Yiu Hong of the unified PR language for advertisers. Yiu Hong always adhere to the principle that making money is the hard truth.

Do website, product and technology is very important

Poco Web site In recent months, Alexa rankings have soared, has been to about 200. Yiu Hong said it was an improvement on the home page. I think, poco more clear positioning to win more users. From the front page of the revision before and after the comparison, before the Poco home stack is a complex content, movies, electronic magazines, food, photography, etc., users often get overwhelmed, do not know what Poco is doing. After the revision, with refreshing the page highlights the personal space, this is also the beginning of Poco transformation, from Electronic magazine to personal space, or photo-shop area.

Poco how to get venture capital?

Yiu Hong A concise summary of the secrets of access to investment:

First, focus on doing a particular subdivision of the field-focus;

Second, in this field to do a little bit stronger than others-leading;

Third, maintain the leading position--establish the core competitiveness.

How can we do these three points? Of course, investors need support. This is the best reason to ask an investor for money.

How to absorb and retain outstanding talents?

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Yiu Hong's answer is more practical, given enough opportunities and opportunities for the future.

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