Use links to enhance the ranking of the points of attention

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Autumn is the harvest season, but as a webmaster of our four seasons in the replacement has not stopped the exchange of friendship links matters. For a long time, friendship link is still to enhance the weight of the site to maintain the ranking of one of the main factors. Here are some experiences I have accumulated in the process of doing the station, and welcome to discuss. For snapshots, PR and other Exchange standards do not focus on the discussion.

Dilution theory

We all know that in the process of optimizing the site to optimize a certain word, will cause the search engine aversion, light down the right, heavy is k, so in exchange for friendship links should pay attention to the appropriate dilution of the link. For example, my website University student Recruitment (www.zhaopinhui.org) in the exchange of links, link words sometimes I will use the word of college student recruitment, sometimes will be a fresh student job fair, and sometimes campus recruitment ... Of course, this dilution is around the main word of the long tail. Similarly, in our optimization process sometimes anxious friends will use mass and other illegal way to promote rankings, in order to avoid reducing the bad impression of the site, can also use to increase the quality of friendship links to dilute the bulk of the spam link.

Tailored

We all know that snapshots of new, included more, high PR value is a concrete embodiment of a good link. But he may not be the suit for you! For example, a PR value of 0 site, because it has many friends, gave him a lot of high PR value links. Undeniably, high PR value of the link to enhance the site has a good role, but must control this degree, do anything to the right amount. We compare the site to a new workplace, the new person because it is the director of relatives, so the staff around him to take care of the addition, here the director and look after your people like a high PR value link. The boss sees so many people to you so good, the heart will think, you why so pull the wind ah, I clean up you, here the boss can be likened to search engine. The deep meaning, needs to slowly realize. Site at the beginning of the time as far as possible with similar subjects, similar level of good relations. The boss saw you so united around the staff, and by the Director to say good words to you, how will not promote you!

Reasonable export

With the development of the Internet, free sharing is still the theme. Search engines have been close to the Web site that can help others. Perhaps a good site has not been able to become our friendship link collaborators, but he can really help our site visitors access to other aspects of excellent information, it may also be possible to do some individual export links to facilitate the visitors, so as to increase the user experience. Don't forget that search engines have always been a good user experience is the best way to get a high weight site.

The artful avoidance of sharpness

Search engines do not like the site has too many changes, of course, reasonable compliance with user experience changes are excluded. The exchange of friendship links can also be seen as a change to the site. Therefore, we should pay attention to the search engine update more frequent Tuesday, Thursday or month end of the search engine to summarize the big update, as far as possible to do less or do not do friendship link exchange, lest this kind of exchange to bring unreasonable results!

In any case, the exchange of links are webmaster's need for a long time to persevere in a work. Everybody, come on! This article is published by the University student Recruitment (www.zhaopinhui.org), please specify the reprint, welcome you to carry on the thorough discussion. No one is an expert, but we can continue to learn and improve to achieve the best results.