Use the three consumers ' psychology to make the network more efficient

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In the process of network promotion and marketing, we often easily to achieve the effect of marketing quickly, take the "overwhelming, indiscriminate" type of marketing model, not only created a lot of useless "information garbage", it is easy to lead to potential consumers because of disgust and turn to marketing materials spontaneous boycott, so that marketing and promotional effects greatly discounted. To solve this problem, we need to engage in network marketing to take as little as possible to adopt a "simple rough" way, but should pay more attention to the marketing object--that is, consumer psychology, so that they can more easily accept our marketing objects, so that marketing and promotion received more excellent results. The study of consumer psychology is a long-standing subject in traditional economics, so we can draw on the research results of consumer psychology in traditional economics and apply it to our network promotion and marketing.

1. Take product as the center, build corresponding style atmosphere to inspire "purchase Desire".

Although network marketing is carried out on the Internet, it is similar to the marketing in reality. We all know that in the actual consumption process, in order to promote consumers ' desire to buy, as a marketing promoter of the shop will try to decorate the shop with the product to adapt to the style, so as to adapt to the characteristics of the product atmosphere out, so that the consumers in the shop in the process of viewing the goods by the style of the atmosphere of infection, Thus stimulating more desire to buy, stimulate the production of consumer behavior, to bring more sales and profits for businesses.

In the network marketing, this creates a certain style atmosphere of the method still applies, this specific performance in: for marketing products such as objects, to be familiar with the characteristics of its own, understand its corresponding consumer groups, and then choose such a group of people to gather the most density of the Forum class platform for targeted marketing, so that with the good atmosphere of these platforms, Make marketing promotion more consistent with the psychology of potential consumers, easy to let them accept marketing. At the same time, in the preparation of marketing materials, we should fully take into account the characteristics of the psychological acceptance of the marketing object, the use of targeted text and tone, to achieve better marketing results.

2. Take the real case as the guide, play the consumer "herd mentality" function.

When consumers are shopping, a necessary step is to explore the quality of consumer goods and the use of the effect through various channels, such as buying clothes often ask a friend to buy the price and quality of clothes, buy a variety of consumables will be through friends to understand their qualities and the use of the process of what problems, In this process can be seen in the consumer's "herd mentality", especially when a friend in combination with personal experience to recommend a certain commodity, it is easiest to stimulate their purchase impulse, and this purchase desire is the most reliable and most easily achieved.

In the process of network marketing, for the preparation of marketing materials and organizations, can draw on this consumer psychology, using consumers for "product actual use experience" value, in the promotional materials to add the necessary user experience unit, so that potential consumers can more easily promote content to generate more trust, Learn from the experience of other users, combined with their own situation, so that more potential consumers are "touched", and ultimately promote the transformation of marketing results.

3. Using a variety of promotional means, the use of consumer "indulgence" mentality.

In the shopping malls, our most common to the scene is the festival or the mall to hold a variety of promotional festivals, consumers will be surrounded by a variety of promotional goods, in the promotional items "Taobao", found suitable for their various preferential products, Even if there is no strong purchase needs, but because the promotion of incentives can also make a large number of consumers to increase the volume of purchases, so that businesses get more revenue. Therefore, the consumer's "indulgence" psychology in the real marketing is widely used by large and small businesses, and has been countless facts to prove its effectiveness.

We can learn from this experience, make full use of this psychology of consumers, in the network marketing, you can also "preferential information" as a marketing promotion of a main line, this theme as a key to push the marketing points, so that consumers can be attracted by this theme, Therefore, we can focus on marketing before the beginning of the material organization and design, so that in the marketing promotion of the full use of the consumer's psychology, so that the marketing effect to obtain better results, improve marketing promotion conversion rate. This article by the increase Medicine http://www.byaad78.com original, reprint please keep the source!