User characteristic is the key factor to determine the life of hand travel

Since 2012, when the Chinese game market is hot, many investors to invest in mobile phone games, so there have been several happy several sad situation, the real profit only a few, a hand tour products of the fiery cycle will not be more than a year, its products not only to conform to economic principles, Even more to keep up with the user's mentality and habits.

The foundation of the Hand tour is based on the huge mobile phone user market. In 2014, China's hand tour company opened the market by means of mobile phone users to play hand tour. At the same time, hand tour also springing up in the Chinese market, but each game can not stand in the hands of the top, the reason is still the characteristics of the user decided.

Since mobile networks have been widely used, mobile entertainment has also developed. In hundreds of millions of of the Chinese mobile phone user base, the user base is not the same, hand tour is also the case. Hand tour is no longer like computer games, men and younger account for a large proportion of game users. Smartphones, 3G, 4G networks have boosted the diversity of mobile-phone users, and women have become half the sky in the hands of the company. In recent years, with the popularity of the hand tour, female players have accounted for about 40%, compared to the end of the tour, the page tour of the imbalance between male and female players, hand tour of the proportion of men and women in a more balanced performance.

2014 in a large number of customer base and market potential, the hands of the market crazy, but in such a fiery industry, there is no one hand swim in this one of the elderly red. According to the reason, this is closely related to the characteristics of the user.

Customer is changing with time and things, his interest and interest will change. And these red games are just rage. Give me a very typical example. We all know where Dad goes. Gujian Tan et cetera these in the following variety shows and TV dramas, quickly made the game, its users are mostly chasing the family, but the pursuit of the family president of the time in love with a TV or variety show, of course, this program will not continue to be hot for a long time, then, the same hand tour , it will be down with the temperature of the program.

In one is the user's habit, we all know, in China so fiery hand tour market, but not a foreign hand swim can fire, this and Chinese game enthusiasts habits have a great relationship. Although the domestic hand tour from the quality is not necessarily better than foreign games, but it is born in the local service to local customers, this game from the customer's habits and concepts is absolutely the best.

There is also a decision to travel only or a period of time because the user can not be a long time to play only one game. When each user is playing a hand tour, freshness and challenge is an important factor for the customer to choose the game. Each person to a constant thing, his enthusiasm is never immutable. It can be said that almost all people in their bones will be the same. The game will be the same, the game is a program set up the game, it has a full customs clearance of the day, when a game after customs, the user's interest, challenge psychology and curiosity will be reduced, he will choose another one can arouse his interest and stimulate the challenge heart and curiosity of the game.

In the fast-paced market, hand tour companies will also be developed in line with the characteristics of user habits of the new game, which is also to speed up the replacement of hand travel, but also shortened the use of hand travel cycle.