User consumption philosophy in "taking advantage"

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EC as a development of the internet with the old business operation mode, in the network after the popularization, has been rapid development, the general people know to open an online shop, Taobao Limelight no two. But the electricity merchant after Taobao, also has the Jing Dong and so on, the development is more and more fast, also more and more mature, the electric business competition already is not the price war may include, is one kind of consumer psychology competition. People used to treat cheap as the king, and now many consumers believe that cheap goods are not good. Therefore, blindly playing price war is very ignorant, the electric business must find new innovation profit point, should seize the user cheap and want to buy things psychology, as a breakthrough. The bottom line is that the user is not cheap, but the advantage. Small series here summed up four points, hoping to give seoer enlightenment.

Change price empty: "Don't buy will be more expensive Oh"

The first is not a loss is earned, in the online shopping process, the buyer will often collect a lot of merchandise, but has not been single, they are expected to have the possibility of price reduction. However, businesses often have their own adjustment plans, some goods will raise prices, and some are discounted sales. If the commodity prices began to rise, at this time buyers will be very anxious to worry about the price hike, but after a period of times to find the price of goods, buyers will resolutely order to avoid missed opportunity. But the use of this small method needs a little attention, that is, can not be too frequent replacement price, otherwise the user will form this site in the heart of unreliable impression, outweigh the gains.

Limited-Limit promotions: "To buy quickly, do not buy the Lost"

The same goods, consumers want to spend less money than others, or spend less money to buy more than the actual value of goods. But we all know that the price of a commodity is determined by value, so the seller cannot ignore the cost for the sale. At this time need to cast, good use of promotional means, in the profit and improve the store image.

Limited-timed promotions are a very effective means of in the process of online shopping consumers will often hesitate, repeatedly compared or no way to make a choice, then if there is the same goods in the promotion, but the limited time limit of supply, consumers will be attracted, and will quickly make the next choice, because afraid to miss this opportunity. In fact, limited-time promotions should also pay attention to the choice of the right timing, such as opening ceremonies, anniversaries, festivals and other celebrations. Then you can do a few days ahead of time to do some PR activities such as advertising.

Super second Kill: "The number is limited, grab is the best"

The third is a few seconds to kill activities, the second kill often with ultra-low prices to attract customers, such as a dollar belt mail, and so on, although many consumers know that the second kill is a small probability event, but still willing to try, so that not only can increase the flow of stores, but also played a marketing effect, even if there is no second to their favorite items, Customers will continue to browse the shops of other shops, invisible to achieve a win-win situation. But there are two sides to everything, as a senior network operators should be dialectical to see, the second kill the setting of the activity requires a strong operational capacity, including the seconds to kill the preparation of activity is adequate, customer service is ready, seconds to kill the process is fair? After the second kill the evaluation problem is worth thinking about, on the one hand, Because the number of seconds to kill is limited, if a lot of consumers in seconds will doubt the authenticity of the activity, so the store in seconds to kill the interface to explain accordingly. On the other hand, through the second kill to the merchant is undoubtedly a kind of let activities, especially genuine goods, but at such a low price to let consumers, will create a consumer illusion, the value of this commodity is not high. It is also foreseeable that there will be a difference in evaluation. As a result, the second kill is a risky promotional activities, businesses in the use of a balanced analysis.

Mail activity: "Every penny you pay is worth it."

The other is not the mail, the package is too tempting for the buyer, the package of sales promotion is more lethal than the discount, no matter what products, as long as it is the mail, the buyers feel accounted for a lot of cheap. As a senior network operator, should understand the value of consumers, the same commodity, if the unit price is 6.7 yuan, postage is 12 yuan, buyers need to spend 18.7 yuan to buy, such a setting is not as good as 18.7 yuan packet mail effect. The user will feel that every penny he spends is worth it, and is condensed into the value of the commodity. The consumer's understanding will form the freight price is higher than the commodity itself, that from another level indicates the commodity value is not high.

Conclusion: In fact, the business process of e-commerce is to study the process of consumption philosophy, how to accurately pinch the psychological state of buyers, in order to better create profits for the site. But no matter what consumption philosophy, is ça, is from the user's point of view. It is also important that means can not be used too much, credibility is the most important. This article starts A5 (www.shaoguan-web.com) Shaoguan website Construction Company, reprint please indicate the source. As long as you are willing to work hard, the money rolls. Small series believe that seoer can grasp the philosophy of consumption, it will be able to reap profits.