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A lot of webmaster will face the difficulty of writing soft paper, find a programmer easy, digging to a good soft writer is difficult. It is not easy for many people to create high-quality soft paper for a long time. The use of hot events for soft writing, this is a commonly used soft text into the method, is very popular with webmaster. Here we will talk about how to use hot events to create soft text.
First, timely discovery
is a hot issue, there is a certain timeliness. Webmaster to find timely, hot tofu we still want to eat, not only to eat, and to eat the quasi. In Sohu, Tencent, Sina News, every day there will be a column of news updates, as a webmaster, to develop the habit of paying attention to news, know what people are looking at what care. No matter what aspects of the news can be understood, and then use SEO vision to see hot events, if there are new discoveries hurriedly write down.
Second, the topic contains events, attract attention
Soft writing, in the topic to include keywords. If it is about the hot event, in the title should mention that event, it is best to grasp the key words. For example webmaster site submissions, about Baidu Big update manuscript, in the title contains "Baidu Big Update" "Baidu K Station" "Baidu 6.22" "Baidu 6.28 Events" and other related keywords, in the search rankings are compared to the front. Webmaster NET this month, "Talk about Baidu Big update: Exactly how many sites wrong to kill" Click the fifth, the previous "Baidu algorithm to update the official clarification of the K-station incident" for webmaster network internal articles. July a number of plates, all articles, the ranking can be five, or the first page, are very good. And in the first page of 50 articles, about Baidu update there are 14, visible hot event soft wen popularity. Look at the article "Tomato Door: marketing is difficult to distinguish between true and false, efficiency is very obvious", the title contains "Tomato Door" This hot event, in Baidu search more easily be users find out. So, get a lot of reprint. (Note: Data on 23rd morning statistics)
Third, the depth of mining events, analysis of SEO value
Like "Baidu big update" This kind of event and SEO closely related, write out the soft article of course is also very in line with the SEO industry. However, some hot events and SEO does not have much relationship, then how to do? Read the article from "That year we have been chasing girls" as a website must know what "can see one or two," those years we have been chasing girls "popular for a long time, the author will chase the girl's skills and SEO analogy, Draw some experience and sentiment, this is a very good hot event soft wen, very ingenious. Play with your imagination, and let the hotspot events relate to SEO as much as possible. Some people will say, this is not very far-fetched? If it is two unrelated things, hard to link up of course far-fetched, we have to be good at looking for events and SEO related points, have a certain industry sensitivity, they are really positive from the hot event inspired to get help.
Iv. Event Contact Products, Clever publicity products
In the site soft writing, we should pay attention to "around a word", in the article to mention their products. Use hot-spot events to write in-site articles, to find relevant hot issues to write. Then take the tomato door, a female network on July 17 to see this event can be a big deal, they wrote the "tomato door, lose weight have to say things", just with tomato door leads to the tomato weight loss method, the introduction of their products, the entire article fluent nature. Of course, the more intelligent is, to dilute business information, clever contact, so that users remember your products, and do not see that you are doing publicity, such articles are more successful.
Here, the author introduced so much, before some people have published some views, such as hot events how to write and so on, want to learn more can go to see more than a few articles.
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