Using innovation to create future navigation station and money path is still bright

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, the topic of navigation station has been more up, which seems to be related to two domain names, tao123.com and hao222.com. The former is Taobao recently launched the navigation station, the latter is the introduction of Baidu's another hao123 sister station. And in this before Baidu completely stopped with the website navigation site to promote cooperation, there seems to be a bit of contact between front and back, it seems that the navigation station's muddy water is still being stirred. In addition to Hao123, 2345, 265, 114la, navigation stations almost occupy the majority of the market share of the navigation market, for the grassroots webmaster, the navigation station seems to be a rotten in the hands of the garbage station, no flow, also lack of profit means. But, grassroots stationmaster also is not must eat this piece of cake, Amoy-class navigation station last year, this year's group buying navigation, are emerging from the new model of navigation station, many owners are also profiting from it, now we can not expect to recreate a hao123, but can be in the navigation mode to innovate, To be a small and dedicated navigation station, the future and money are still bright.

Below we analyze what the current navigation station all has the pattern, hoped has the inspiration to you.

1, all-inclusive web site navigation station, in fact, such as hao123, 256, 114la such stations have been a lot of success in the research and promotion model, nothing more than bundled software, viral, purchase flow, and so on, the method has been many, but for small and medium stationmaster difficulty is too big, because the market has been I do not recommend that everyone enter the field, enter the early exit without improvement.

2, local navigation, almost every large and medium-sized cities will have a lot of local stations, which provides the local navigation station resources. However, the local navigation station to succeed must have several basic conditions, the first is the site resources, network developed cities due to rich network resources, all types of sites have, a variety of high-quality creative sites have, so that it is conducive to enrich the content of local navigation stations, not to let the navigation station home page recommended site quality is too poor, Not many columns appear vacant seats. Second, the mass base, not enough internet users can hardly bring large traffic, in addition, the active degree of netizens also determines how much traffic your local navigation station can bring to the site you recommend, and if the Netizen is only on the largest local community website, and not interested in other types of websites, your navigation station will not be necessary. Local navigation station due to some limitations, appropriate to increase the regional information release platform, the regional enterprise Yellow pages, etc. to enrich the local navigation station content. For example, Beijing navigation, Shanghai navigation, Fujian navigation, Xiamen navigation and so on, integrated the region and the national well-known Web site for local netizens to provide a very comprehensive web site navigation services, because of local navigation characteristics, but also for the site has brought more stable local advertisers of all ages.

3, the industry navigation, we say 360 line of the top line, the social development has been far more than Strees, each major industry will have a number of levels of classification, such as: Chemical → plastic → Engineering Plastics →PTFE, a large industry can be divided into thousands of small industries, This provides us with a lot of ideas, such as education, navigation, chemical navigation, webmaster navigation. The development of the industry navigation station still has many potential to discover, Take f4321.com as an example to explain some ideas of the industry navigation station, the first is to find a familiar industry, and then look for breakthroughs, such as the industry included in all industry stations, according to the industry of different types of products classification, F4321 is based on the region for classification, according to industry characteristics, including the various regions of the company's website, combined with the enterprise Yellow Pages model , so that direct users, that is, the customer can find the right company directly to buy the right product F4321. is a recommendation by the company's booth fee to achieve profitable industry navigation class station, is a more centralized customer base navigation mode, because more professional, more effective, by advertisers like. The above mentioned Amoy navigation and group buying navigation can also be attributed to this category, group buying as an industry, as the group buying station everywhere, gave the group to navigate a clear navigation by region classification mode, the use of real-time update way, so that users can choose low-priced products in the comparison, but also to buy station to bring real buyers, Group buying navigation can be described as three.

4, the Enterprise Yellow Pages, in fact, from the beginning of the Web site navigation has the enterprise Yellow Pages, the enterprise Yellow Pages is to include the company's information as the main content of the class navigation site, large enterprise Yellow pages will be based on industry and region classification, and navigation station type slightly different, but also belong to the Because each enterprise can produce several pages, the entire Chinese enterprise quantity is huge, the Enterprise Yellow Pages page data is also big to be astonishing. Simple site under these yellow Pages, included in the number of more than hundreds of thousands of, as long as in the beginning to do a good job optimization, coupled with the name of the company, Introduction, Product introduction, contact methods, such as the content generated by simple processing can be achieved false original, with the promotion of the later, once the weight of training, search engine to the flow But this kind of website because the content is empty, a large number of users search to find only the enterprise name, and no actual product introduction, most of the enterprise information can not find contact, and garbage station is no different. At present, the enterprise Yellow Pages station at least thousands of, this kind of website how to break the siege, the technology needs to be perfect, the method needs surprisingly, including the optimization of the data rather than blindly collection, including the optimization of the template, as far as possible to make the site look formal, increase the total station to promote, For example, a more than a lot, combined with WEB2.0 Network marketing concept, the rapid development of 200,000 of paid enterprise users, as a paid user, will pay more attention to the quality of each customer's publicity, but also to ensure the overall quality of the site, because the enterprise users willing to spend money, so the profit model is also The F4321 mentioned above is a kind of innovative combination of the Yellow pages and the navigation mode, which realizes the enterprise Yellow Pages Navigation mode in the small industry.

In fact, Web site navigation can be regarded as a type of Web site, relying on this model, through different ideas to expand, can expand the site of different themes. The navigation station is the same as the other stations. Finally, use a passage in a book to encourage you, site positioning should be clear, the profit model is more important than positioning, technology is the fundamental guarantee, content is more important than technology, the promotion is more important than the content, marketing is more important than the promotion, word-of-mouth than marketing more important, safe than word-of-mouth more important, alive than anything important.

There is innovation, there is a future, innovation can create the future. This article originates from China's PTFE Yellow Pages: http://www.f4321.com. Please respect the author's results, reprint please indicate the source.