Using question-and-answer network marketing mode to promote service

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After a little time adjustment, the author on the network to promote the basic model to write a series of articles, hope to be able to network common patterns are collected and summed up, do not have to do the network to promote innovation, often effective promotion is based on the traditional mode of expansion. This installment of the series will take the friend's new book as the basic outline, with the author's understanding to reorganize again.

This series of articles for the first to understand the network promotion of friends, for the operation of network sales, business Network marketing are certain to help. If you have a good understanding of the network promotion of friends, please advise the best of course is the basic recognition and recommended reading.

What is the question-and-answer platform?

Question-and-answer platform refers to Baidu know, love to ask, ask the school and Tianya questions and answers to these website questions and answers platform. As long as users register as a member, ask questions, enthusiastic netizens will answer your questions.

Question-and-answer platform how to do network marketing?

Marketing, English is marketing, an English word in progress, indicating that marketing is always needed. Take our familiar phone marketing examples, need to play a large number of lists, and then ask his needs, the need for customers will deal.

In telemarketing, the quality of the list greatly affects the probability of a deal. In the network marketing is also the same principle, we need to find some high exposure of the Web page, so that after the push to send this page to have the intention of the customer, so that the intention of customers to come to the consultation, and then by answering the concerns of customers to deal.

High Exposure page: Baidu itself has a large number of visitors, enthusiastic netizens very much. Ask questions and answer the question rate is very high, moreover, Baidu itself is also a search engine, so, Baidu know is a very high browsing rate platform. General search What is, why the class of questions are Baidu in the leading position.

Interested customers: The customer needs to see the problem is very clear. To get a dentist's promotion for example, the problem is often "how to do with toothache?" What do you do with your toothache? " What to do with a pregnant woman's toothache ", the client who asks questions is often not his own tooth aspect problem is his friend has this kind of problem. So the questions and the netizens who look at these questions are the customers who are interested.

Let the intention of customers to seek advice: who replied to the above questions, or recommended as the best answer will arouse the attention of readers, in the answer can not attract customers the most critical. Through some search, you can see a lot of good examples, such as, want to find the user of the tooth pain folk prescription. If your reply is very professional, it explains several major causes of toothache, helps you remember how to cause toothache, these pain general treatment methods, if there is any complication of delayed treatment, then recommend to local normal hospital examination. Then you can list some hospitals to give reference.

If you want to do in-depth marketing success, you have to compare the listed hospitals: services, qualifications, fees, etc., in contrast, of course, you can slightly subjectively introduce the object you want to promote.

Answer customer concerns and deal: Baidu know after round after another round of baptism, has not allowed to leave the site directly in the solution, or can be submitted in the form of reference materials, so through the answer to the hospital name can find your phone is very important, To achieve through the name of the hospital to find a phone many ways: To do a hospital website, release some information to stay hospital name. The name will not repeat, as long as your Web page has a hospital name is often the title can be accurately matched.

How many business promotion does the question-and-answer platform fit?

In the process of how to use the platform to do marketing, the above examples are very suitable for local business dental hospitals. Other local businesses are also well suited to use this approach, such as medical services, legal services, convenience services, psychological services, etc.

In addition to the local business, if the business involves the whole of China can sell, if the use of local business to answer the workload will be very large, then you can consider using a unified answer to answer the way.

What is the key to success in the successful operation of the question-and-answer platform network marketing?

1. The answer must be authoritative and fair and impartial.

Answer the question must use the professional person to carry on, the trust is the transaction is the first element, for example tooth pain, must let the doctor to target the solution; answer the question not to advertise, to compare the recommended way most reasonable, peers generally rarely recommend peers, reading people will reduce vigilance. It is a good way to respond to relevant cases and give recommendations.

2. Obey the rules of the game.

Don't expect mass software to bring you value once and for all. Take a valuable response to someone and include your own ad. Such a method is relatively permanent. While complying with the rules of the game, do not damage the reputation of peers or other brands, this is the moral standards will also be a reference to the causal cycle.

3, enough quantity and persistence.

Tiandaochouqin, Baidu know a lot of people, you are promoting, other companies are also promoting, only enough to make your problem exposure is big enough. As long as you find the law, you insist on. Sufficient quantity in addition to know a platform in Baidu, suggest using the same method to Tianya question and answer, love ask platform for similar operation.

4, the design of a good ask oneself answer.

For example, we make the question "which law firm in Guangzhou is the best", "who is the most powerful lawyer in Guangzhou" and "who is the most professional lawyer in Guangzhou". These relatively long problems are very much wanted to see this kind of demand. Create a problem, change another user name to answer, to the customer's point of view to recommend a lawyer, naturally leave the lawyer's contact method.

With the flow of the network platform, by answering questions and customers to build trust, by the way recommend related business, the turnover rate will be relatively high. The use of a question-and-answer network marketing model to promote services is a very convenient mode, suitable for some consulting services business, and there is no corporate website can be free to promote the operation of the way.