Using Sina Weibo micro-disk to do long-term marketing with diffusion

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Many people think that microblogging marketing is hard to do now, and active users by the impact of advertising flooding has also been greatly reduced, resulting in a few more real user forwarding is also very difficult, but it is not, but most people think that the microblogging promotion method is to do a lot of fake forwarding to attract true forwarding, but did not seriously think how to provide users with value, And those effects are short term. This time I share the marketing tools Sina Weibo micro-disk, micro-disk the largest marketing function is his download and forwarding function, reasonable use of this function, can achieve long-lasting diffusion-type marketing effect. Next Liu Zijun began to explain the specific steps, this is a 7 years ago I like to use the old marketing method to add social elements into a more communicative approach.

How to find marketing materials

First of all, we need to find marketing materials, marketing materials must ensure that the material itself has the dissemination of value, and relatively scarce, the most important is the need for a certain user groups. So I found in the micro-blog on the fire of the video "30 of European and American pop songs Need Mix", the video at that time in Youku has more than 200,000 of the amount of play (now more than 700,000), search on Baidu, found that a lot of people want this video MP3 format, then I use total The Recorder software records the mix video into a MP3 format and uploads it to the micro disk for download.

Digression: Now foreign countries are more popular to make a number of well-known popular song production into a mix, but are mainly made of video, almost rarely made MP3. But a lot of people want to have MP3 format, put it on the phone or ipod to listen to, so there is such a demand vacancy. Of course, in addition to mixing, we can also be a number of singing competition program singers singing recordings can also be made into MP3, such as the Chinese good voice, I am a singer and so on, these are relatively scarce MP3 resources, but also users need a lot of marketing materials.

Of course not so, you need to edit the music ID3 information, the following figure. Basically, the popular music playback software now supports the modification of ID3 information, such as cool dogs, listening, and so on. Generally recommended only in the artist bar to add advertising information on it, so that users each play songs will see your advertising information.

Micro-disk Marketing soft power

There may be a lot of marketing people will ignore the micro-disk marketing soft power, micro-disk as the supporting products Sina Weibo, itself has a natural interaction, especially its download and forwarding function, each time users download files will be in the intangible to bring you more publicity opportunities, Sina in the design of the button when the emphasis on the download and forwarding button has a great relationship.

Use other products from Sina Weibo to help promote

Because our marketing material is music, so I think the first time is Sina official Music micro Bar, I sent a post in the Micro Bar, soon by the music micro Bar to their microblog above, after all, the music used in the post of the storage software is using Sina Weibo own products, so they are also happy to recommend it.

Effect Summary

My audio file is November 27, 2012 uploaded, to now May 15, 2013, the total download is more than 900, still keep receiving a few forwarding messages every day, note that this is continuous, prove that my audio files still maintain the transmission force. In addition to micro-blog forwarding marketing, audio files in the advertising message will be more in-depth marketing for me, this is a two-tier marketing approach. And this is just a file, if it is 10, 100, 1000 audio files, each day the number of forwarding can be imagined. In this way, compared to thousands of tens of thousands of tweets, my approach is more worthwhile.

My case is actually quite suitable for some of the music companies or sites, such as music sites, sales speaker products business, sales of genuine audio-visual products, such as stores. Of course, in addition to uploading audio files, you can upload other content, such as video, documents, software and so on, can be used for more industries to promote. If you have a better marketing idea welcome to communicate with Liu Zijun, Liu Zijun public platform for Micro-trust is officially opened, you can search directly on the micro-letter: Liu Zijun, or search micro-signal: liuzijuncom communicate with me.

Article Author: Liu Zijun

This article address: Http://iam.liuzijun.com/weipan