Valuing the value of domain name investment and strengthening enterprise brand construction

Ten years ago, E-commerce market in our country is still a barren territory, ten years later today's E-commerce market in China has been a noisy. Online shopping, online trade has occupied the Internet era of a world, with the continuous growth of Chinese netizens, e-commerce forward pace will continue to accelerate. Following this development rhythm, many enterprises in our country have realized the importance of developing E-commerce, and have launched Network marketing strategy.

The development of E-commerce needs to put a certain amount of human and material resources, but also need to accelerate the pace of information enterprises, in order to save Labor, many companies would rather use such as Alibaba, such as the existing platform for business operations. Of course, these platforms are not completely free, require enterprises to pay a certain fee, and then they provide a platform for enterprises to trade online. Now there are many small and medium-sized enterprises in China to go this way of development, without their own independent platform, there is no independent profit model, which can play a certain role in the early stage, but this is not a long-term solution, without their own network platform, development will be limited to the Internet to occupy a place, Enterprises must know how to build their own development platform to seek long-term development.

Domain name is the network assets that each enterprise enjoys, is an important foundation of the enterprise Development Electronic commerce, but our country enterprise however widespread existence does not know to use domain name to develop electronic commerce phenomenon. In fact, the cost of a domain name is not very high, enterprises can completely register their own relevant domain name, in the absence of the intention to establish their own web site for business operations, you can point to their corresponding business platform, which is conducive to the expansion of their business now, Also conducive to the future when the time is ripe to establish their own independent brand. Enterprises to invest in a domain name to protect the development of E-commerce, the cost is not high, but also for the long-term development of enterprises to lay a solid foundation.

For modern enterprises, has entered the Internet economic era. Network Marketing has become a core development strategy for some enterprises. Companies want to be in the financial crisis in the winter to glow the second spring must establish a digital brand. The enterprise's culture, business philosophy, the core value into the network marketing, the first to start from the domain name, the domain name is the Enterprise network Marketing channel portal is the enterprise's valuable network assets, domain name is the unique identity of the enterprise network and dissemination of names. The good domain name will become the enterprise in the network carries on each economic activity the flag-bearer vanguard, represents the Enterprise brand image. Therefore, the establishment of excellent digital brand depends on the good domain name and enterprise Scientific network management, now many enterprises are constantly learning domain name knowledge, protect domain name intellectual property rights, enhance the level of domain name knowledge.

We can say that domain names and digital brands are complementary, such as fish-like interdependence. Enterprises to establish digital brand is to better carry out network marketing, into the internet economy, is from the line down to the line of extension. So。 Triumphantly believe that the domain name as the basic elements of the Web site and the fundamental components of Internet services, itself is also representative of the site's brand image of the window, now domain name transaction domain name auction hot, the phenomenon of domain name registration is constantly happening precisely because people recognize the brand value of the domain name. A good domain name related to the overall development of the site, if the beginning of the choice of a failed domain name, may be after the operation of the site, promotion, etc. will be adversely affected, and even lead to the closure of the website. Many websites and enterprises because do not realize the importance of the domain name value in time, domain name is registered by others, and there is no feasible method to safeguard, can only buy the domain name at high price. Happy NET domain name dispute, DUPONT (DuPont) and P&g (Procter and Gamble) and so on domestic and foreign well-known brand domain name is registered. Google.cn's high price recovery is a living example.

Because now the site, especially some local vertical subdivision portal and classified information site, in addition to pay attention to online promotion, for offline promotion also attaches particular importance. In particular, the local subdivision of the industry site, mainly targeted at users from the local, want to draw these local users the most effective way to promote is not online, but offline, as well as online under the combination of the way. Website online Promotion channel Development has been saturated, the promotion of the crowd is also relatively fixed. Some webmaster will also say, at ordinary times in the webmaster portal to see the promotion of the article, always feel the words on those several ways, but the specific application of different ways. The actual effect is sometimes not obvious. To dig more users, it is imperative to promote offline. The domain name is the website facing the offline user to let the offline user understand the direct window which the website, wants to promote under the line to be successful, must recognize the domain name the function.

A good domain name, such as the brand name of the enterprise, can make the user have a deep impression on you.

A careful study of many well-known domestic brands will find that they all have a common feature, with a memorable and easy to remember name. For example, Coca-Cola, I believe that almost all people even if they have not drunk, but also at least heard. The Chinese translation of this foreign brand into the domestic market should be said to be very successful. Not only in line with Chinese easy to remember the habit of liking, but also in the name embodies the characteristics of beverages, good drink and make people happy, many people will understand the meaning of Coca-Cola. Domain name is the same, happy net of the reason to want and thousand oak for kaixin.com, on the one hand because more than kaixin001 easier to remember more impressive, on the other hand is kaixin.com more can reflect the positioning of happy net and SNS characteristics.

Offline promotion of the target groups and miscellaneous, different understanding of the network, a good domain name user-friendly access to the site

Online promotion for the users have a common feature, often browse the Internet to patronize the major sites. Whether ordinary netizens or potential users, there is a certain understanding of the Internet. and offline promotion target group not only the age of professional interests and hobbies are different. Perhaps some people, especially the elderly, have little or no understanding of the Internet. If your promotion has achieved results, users want to visit your site, your domain name if too long really difficult to remember, you can hardly ask for a computer and network know very few people to enter and access smoothly. Because having a good domain name makes it easier for users to access.

The good domain name enhances the advertisement effect domain name too long affects the advertisement to launch

Want to carry out under the line promotion, must increase the advertisement the intensity. such as subway bus stations, garbage bins, roadside billboards, and even outdoor large screen can be advertised. Propaganda in the promotional language posters propaganda video campaign, a good domain name can enhance the effect of advertising. The opposite domain name is too long or very bad, will affect the beauty of advertising, but also from the visual reduction of the effect of advertising itself.

The above three points are summarized by the author of the domain name online promotion in the role played. Domain name in the creation of digital brand benefits at the same time also online marketing promotion plays an indispensable key role. Webmaster In doing a good job online promotion at the same time under the promotion must not forget to domain name for their own window image, full development offline brand effect.