Various alliance advertising modes of network promotion

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I've done a few promotional programs for the company. Also with the relevant people in the industry to do some exchanges, found that our internet industry, many practitioners of other networks to promote the way, including a variety of models, such as understanding is a little knowledge, a bit like when the SP very fire, any internet company's profits are mainly SP, Now some of the network promotion staff is not always the network alliance, is not always the CPS, but, for various advertising mode of distinction, their use and so understanding is not deep enough, therefore, also aroused me to write this article motivation, this is the preface.

First of all, we must understand the alliance first. The alliance is the aggregation of the vast number of small and medium-sized Web site long tail forces assembled a whole, forming a huge force. Currently engaged in the advertising alliance of many companies, such as Baidu, Alibaba is the most outstanding alliance in China. And the alliance's advertising form also has a variety of, including we often see CPM,CPC,CPA,CPS, and so on, different types of sites should choose different delivery methods, resulting in maximum efficiency. Then, all kinds of alliance advertising way is how to come, their idea is what, suitable use where, stationmaster should choose what kind of alliance advertisement way?

CPM: (Thousand Impressions cost). That is, the cost of each pop-up 1000 times is how much. This mode of advertising should be very early, out is the original window ads, and then the browser facing the window ads after the screen, window ads slowly disappeared, lost to the web game of the hot and let the window market fire. However, now the pop-up ads have also been improved, including the small window of Sina, such as small Windows ads, the first video ads, including Baidu TV is based on this principle. Earlier, like a lot of Sina's banner ads are based on the number of display fees, but also introduced a good yes this kind of advertising statistics Third-party platform, but slowly, for various reasons, this advertising model is not favored by advertisers. And do the frame is generally those who do the flow of the site, the normal station to do the window is good less.

CPC: (per click Cost). Billing per click. This method plus click-through restrictions can enhance the difficulty of cheating, netizens each click will bring real traffic to advertisers and potential customers. And it is Pay-per-click, if there is no click, then there is no cost, you can promote the business of the process of saving a lot of costs, therefore, this advertising model is one of the more popular mode. At present, is the most popular advertising model, such as we know Baidu, Google, Soso are using this mode, and search is the user's active behavior, so the conversion rate is higher, accept the current group, so why the current search market growth rate relatively fast reasons. And, now search cited company in the prevention of malicious clicks very appear, customers will not worry about the cost of advertising is malicious overdraft, therefore, is also a more recommended advertising mode.

CPS: (Sales fee advertising) is a kind of advertising in accordance with the actual current sales and data to calculate the advertising costs. This kind of advertisement is especially suitable for the website of the shopping class, also is the advertisement effect best one kind of advertisement form. If friends who often surf the internet will find that this year or two, portal ads are big changed, formerly like Sina, NetEase, Tencent's advertising is either the car, or the real estate, or financial products, such as the Commercial Bank, ICBC, BOC, etc., but, now almost no, exclusively e-commerce shopping ads, like van customer , seven days chain, M18, Martha and so on, they are all using the pattern of sales. And aged every guest is to rely on this innovative mode of survival on the development, otherwise to be able to go to PPG's old road. This model is most welcome for CPS's Model ecommerce website, because of its zero cost investment, 0 promotion costs, and can use a variety of well-known portals to quickly enhance visibility, but also has its shortcomings, is that if your site is not high visibility, want to do this CPS model is more difficult, because it also means that your turnover rate is not high. So if you want to take CPS mode, you must first enhance the visibility of your site and brand awareness.

CPE: (experiential advertising). This model may be one of the best models for future development potential. For those familiar with advertising, it is clear that half of the advertising money is wasted, except for the CPS above, other conversion rates are not particularly high, and not necessarily be your loyal users. Moreover, CPE was produced. Maybe everyone is unfamiliar with this model, another way of saying may be easier to understand, the CPA (according to the installation amount), this kind of everyone will certainly not unfamiliar, like the time when Ma Yun promoted Taobao, a registered member returned how many members, China Mobile to promote flying, a installation return how much money, and Uusee, Including effective comments now, effective registration, active users and so on are based on such reasons as the design of the advertising model. The benefit of this model is that the effect can actually be seen, and the user with the site or product has a different loyalty to the problem, so this model is more suitable for a short period of time to increase the number of registered users input mode.

Summary, the basic Internet Advertising Alliance is based on these four or derivative of the model, but the use of what mode to the actual situation, the positioning of their own products should be used in that way, and in these based on the use of innovative models, only one, to achieve the maximum effect.

The author of the composition www.shoujibaomu.cn, reprint please explain the source.