Viewing the website brand construction from the violent cartoon video marketing

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During the recent period, if you go to Youku to watch video, the playback window will jump out of the Ching-like "comic-strip" placement when you pause the video.

Look at it and find out that this is a series of videos, and by April 30, the comics video series out to the seventh episode, let's take a look at the amount of playback for this series.

It can be said that this one of the violent comic series of the play is quite impressive, all reached 1 million or 2 million of the play, and the largest number of players such a big winner? Let's continue to see the animation.

At the beginning of the video, it will show "violent Walk Comics", and then is the website of the comic book, the name of the site is very easy to remember, and in the end of the video will appear such an inducement screen, to induce viewers to search "violent walk comics."

Let's take a look at the "Go Comic" search volume in the end how big it is, the following is the "violent Walk Comics" Baidu Index.

It can be seen from the picture, in this series of violent comic video series led by the word "wild comic" the term of the search index is more than twenty thousand or thirty thousand, and ranked first in the word is the violent cartoon video inside propaganda site.

Then let's take a look at the basic data for this site.

From the site history can be seen out of this site's history less than two years time, and then by Webmaster tools to estimate the flow of tens of thousands of IP per day, and from the following keyword rankings can be seen, the site can have such a large number of visits, mainly rely on the word of violence comics and related derivative words to bring traffic.

It can be said that this is a very successful video marketing case, in fact, now through the production of video marketing site is not a few, but few successful, why? The reasons are as follows:

First, the general video marketing is hard advertising, its performance includes the beginning of the video site, or in a video cut off the video with ads, or advertising in a fixed, or constantly floating way in the audience's vision, the effect of this kind of advertising? Can not say no effect, but will be greatly compromised , the social life in which we live now, all kinds of advertising fly, ordinary people have a sense of boredom to advertising, and "Go comic" a series of ads on the contrary, although in the beginning of the video URL, but a flash, almost a second time is not, and in the entire video, The number of URLs appears once, at the end of the show to guide the audience to search the "Go Comic" way, is a soft ad, and the whole video perfectly fused together, can be ignored.

Second, general video marketing its video sources often come from copying content, such as downloading from various video sites, and then add ads to add ads, and the violence of comic book this video tells you, only to meet the needs of the audience and original video only good attention, and even bring big returns. For example, the violent comic book video is because of its original, as well as in the audience good reflection, only to cause the attention of Youku, and then bring the promotion by the cool treatment, can say a pay a return, in this site webmaster here, get the perfect interpretation.

Third, the video has characteristics, but also to meet the needs of the public, this is more difficult to achieve, and the violent comic book this video series is more perfect to achieve this demand, its own comics have a certain market, no one to the comics at least will not produce exclusion, coupled with video makers ingenuity to make the comics into video ( Should be inspired by 100,000 cold jokes, its particularity and novelty attracts a lot of people's attention.

Four, creativity, now whether it's advertising, or TV dramas, movies, are lack of innovation, and the cartoon to give full play to their team's creativity, whether it is the interpretation of idioms, or the movie West to the interpretation of the magic, are not unique, let a person see can not help but astounding!

The above several points are the general video marketing and "The Cartoon video series" The marketing strategy and the effect of a few comparisons, in fact, now through video marketing this way to build brand sites or relatively few, this is certainly limited to the production of video needs certain technology, but also need some creative, Also because of the current network marketing means also shackles more traditional mode.

There are many practitioners in the SEO aspects of the friends think that hair outside the chain, Exchange friends chain, update the station article, or send a classified information platform is the site operation of everything, in fact, and "violent Walk Comics" This video marketing looks, we can also find that its Web site marketing contains a lot of content, hope that through today's example, For everyone in the website brand building this road, can play a little enlightenment role.

This article source: and Jinan World SEO pioneering platform: http://www.jianjitianxia.com/A5 first, reprint please indicate the source.