Wanda Mobile Domain name is registered, Hong Kong stocks proud brand protection failure

December 23 9:30, the High-profile Wanda commercial property was listed on the Hong Kong Stock Exchange and opened at HK $48 on the first day, raising the scale of more than HK $28.8 billion on the first day, and became the biggest IPO of Hong Kong equities for the year.

However, Wanda Hong Kong's complacent, mobile domain name protection has failed. News broke out, just two days after the Wanda commercial real estate listing, "Wanda business." The top-level domain of Tianjin, a sun surnamed man application for registration, the current application status is not known.

Industry insiders revealed that in Wanda commercial real estate listing so fast time, its mobile domain name will be the preemptive pre-registration, do not exclude competitors or professional domain name investors see the value of their mobile phone domain name, and the preemptive investment.

In September this year, Wanda had purchased the "wanda.com" domain name from the original owner, Xu Xianming, at a sky-high price of 60 million. The industry has speculated: if the name of the mobile phone registration success, will cause tens of two of thousands of cases of redemption of the domain name?

Constructed 60 million sky-high purchase "wanda.com" news, already stimulated hundreds of thousands of domain name Investor's sensitive nerve. This may be Wanda commercial real estate listed on the HKEx, coupled with mobile phone domain name in the mobile internet reputation of the big noise, thus causing outside the "Wanda Business, mobile phone" attention.

From the Internet domain name and mobile domain name development prospects, "Wanda Business, mobile phone" of the future value is clearly no less than "wanda.com", and even more valuable and potential. The mobile domain name complies with the trend of the development of mobile Internet and caters to the strategic demand of enterprise mobile application promotion.

The mobile internet market will reach 700 billion trillion yuan by 2017, and the prospects for development are limitless, the consultancy data show. On the other hand, the diversified development of mobile applications also makes enterprises have to face the difficulty of popularization. For example, the stronger the brand impact of enterprises, the more mobile applications, such as the official microblogging, micro-letter public number, Baidu Direct number, mobile phone app, micro-community and other dazzling applications, so that enterprises are overwhelmed, but can not give up any marketing platform.

In this situation, the mobile application of the unified entrance of the ". Mobile phone" by the attention of all parties, and increasingly become the mobile application of the forefront of the promotion of enterprises. ". Mobile phone" and ". com", ". CN" is the same top-level domain, but the biggest difference is that it will default to include a "micro-access" service, allowing the Enterprise Generals Micro, official website, APP, micro-community and other mobile applications of the launch of a unified summary to the mobile page, to facilitate enterprise promotion.

In this way, companies face mobile phone users, only publicity "so-and-so, mobile phone" can be, do not have to list countless annoying two-dimensional code. Wanda Business, for example, can be universal network, fast money payments, Wanda app and a variety of micro-blog, micro-letter platform on the ". Mobile" page Unified promotion.

The industry generally believes that ". Mobile" as the Enterprise mobile application "Unified entrance", will gradually show the great value of mobile Internet, it can optimize the enterprise mobile marketing promotion, but also in the input, transmission, memory and other aspects more suitable for mobile users, creating a first-class mobile Internet experience. The "Wanda Business, mobile phone" is preemptive registration, will affect the future to a certain extent Wanda Mobile domain name and create mobile applications "unified entrance." Companies should also be cautious about ". Mobile", early protection of the relevant mobile domain name, so as not to cause huge losses.