Wang Zhun: How to use jokes to do brand network promotion

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Before we talk about using jokes to promote the web, let's take a look at the two more recent jokes on the web.

Joke one: Trump with "sharp" brothers

Olympic Football Commentary: 7th Players sharp score, passed to the number 9th players, 9th players also called Sharp,

They may be brothers. Many brothers are active in football, like the Boer Brothers in Holland,

The Keene Brothers of Ireland. Good shot, the ball passed to number 10th. Hey，

Number 10th is also called Sharp. It may be that the foreign player's name is on the shirt,

These players are named Sharp, like South Korea, where many players are named Park. Nice, number 10th.

Two players, scoring, 11th, congratulations, number 11th is?? Sharp? (Pause good freshman meeting)

Sorry, audience friend, Sharp is the name of the sponsor on the jersey.

Joke two: Wife Cake and talk about the miserable fate of stuttering!

A man was starving in the desert when he picked up the magic lamp.

Magic lamp: I can only realize you a wish, say it quickly, I am in a hurry. ”

Man: "I want my wife ..."

The Magic lamp immediately turned out a beautiful woman, and then disdain said: "Are starving and lust for beauty!" said it and disappeared.

Person: "... Pie。 ”

These two jokes, at first glance feel just a joke, but these two jokes are not a joke so simple, they are brand marketing promotion.

The first joke, so many "sharp", the second joke "wife ..." Cake "are true real product brand!

So, use jokes to do the benefits of branding:

1, the joke with advertising does not make people disgusted. People know that your joke is an advertisement, but you bring fun to the reader, the reader will endure your advertisement.

2, in jokes with brand promotion words easier to remember. Many readers will not only see jokes, but also remember some jokes, because there are fun things, will make themselves more interested in, more interesting things are easier to remember.

3, jokes more easily spread. Alone Lele as the public Lele, when you see jokes, do you want to share to your friends? And not only in the network to share, offline party, in chat, we will tell some jokes to pass the time, active atmosphere, if your product brand appears in the joke, then undoubtedly increased more people to your brand awareness.

Note: Joke promotion should pay attention to, do not be taken out by others to do negative jokes. That might be a brand promotion, but it's not what you want.

Author information: Wang Zhun, Wuhan Network promotion Wang Zhun's blog (www.wangzhunzhi.com) original address: http://www.wangzhunzhi.com/post/82.html (reprint please keep)