Web design must be full of poetic five principles of user experience design

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"Editor's note", the author of this article, is now Aura Marker Studio founder @ Road, Louis, has brought more than five years of user experience design team. This article is the experience and thinking that he brought the team down over the years.

"Design, must be full of poetic." ”

With over five years of user experience design team, from a few to more than 20 people. Before I have done technology, found that engineers and designers are actually a lot of similar places, that is, there is a pursuit.

Lead the team, not the good people on the line (the so-called administration), but also to achieve business success, to set goals, set the pursuit, and then together with you to find a way to achieve. These five design principles are summed up in a situation where the team is getting bigger, more projects, and the quality of the team's output is uneven, and team members are being fed up with the delivery without the designer feeling. Try to give the team a design tone and give the team a spirit.

The main reference is Dieter Rams's "good design of the 10 principles", Apple iOS Design Guide, of course, there are ten Google design principles, because the Rams is the industrial design principles, iOS is an operating system platform principle, Google is a company's philosophy of design, If you copy it, I am afraid that it is difficult to take the public (in fact, more important is too much, because no matter which is more than the memory limit of 7+-2), so I try to set everyone's director, to their own team to find some principles, in this also share to everyone.

Before we begin to introduce these five design principles, we should reflect on what is a bad design? What do you think the design should be? Now, everywhere is full of direct plagiarism without a serious understanding of the design reasons for others, full of difficult to let people use the name of the High-tech design, Full of even basic aesthetic principles are violated the design, filled with almost the design, full of can not show the brand, no difference in the design ... I think, have the pursuit of the designer should say "no" to these phenomena, then, what kind of design should be our pursuit?

1. Useful

A product created, must be useful first, to meet the needs of people, can solve the user problem, this is not limited to functional needs and problems, but also should include people's psychological, emotional and the needs of the United States. To do this, you first need to understand the needs of users, this is a very difficult step, but is to make good products must experience. Understanding the needs of users is by no means just going to the streets and asking people what you need, what do you think of this product ... It's a research, thinking, prototyping process that requires in-depth questions, understanding trends, judging people's motivations and values, and tapping into potential needs. Often a good product comes out before people do not expect to have such a product. This is the fun of design:

2. Innovative

A good design, must also be innovative, the innovation here is not "micro-innovation", nor is it "creation", because many products do not have many opportunities for people to create from scratch, but there is the opportunity to innovate, the adoption of new technology, new materials, new interactive process, so that products can be used to better meet the 1th " Useful "

3, elegant

Some people say that China's current website and interface design is very vulgar, because the Chinese taste is vulgar ... But I think that people's taste is the need for good design and products to upgrade. The European People's high quality is because they came down to see, used everywhere is full of good design, construction and products, imperceptible. Therefore, as a designer, should be elegant design as a pursuit, bring people the beauty of the soul of the enjoyment, farewell to the rough, indecent bar

4. Intuitive

The front three should be a lot of design can be followed, such as industrial design, graphic design, clothing design ... For interactive design, the good design should be to enable users to use their own instincts or life and professional experience can be used and manipulated, this requirement must be simple, friendly, and can be quickly understood by the user, in fact, it is this, let the interactive product really and people have a dialogue ...

5, the Ultimate

OK, the last one to "extreme", when we do design or products, it will be finalized, will be online, and finally check whether it has reached the ultimate? The ultimate is not perfect, but in what has been done to do the best, best, not miss a detail, Show the design and the status of the product to the user with the best performance ... such as a pixel, a text, a color, an operating delay ...

These five principles are the result of studying and thinking for several years, and can be the design philosophy and pursuit of design team.

Now that I'm out of the team, these principles will always be a guide to my own design and product.

Finally, and then attach two I personally think very good words as the end, one is Samsung's President Lee Kun-hee, it is this sentence to inspire Samsung from a generation of factories to become now a first-class consumer electronics manufacturers. Once again, people, must be pursued, "to do first-class products, it is necessary to think like a first-class company."

"To make A is a product, we have to be like Top-tier company employees." We have to is willing to make a tier-one product. ”

--design strategy at Samsung electronics:becoming a top-tier

The last one was the president of Alaisi, Albert, said, I did not find the English version, I do not know if it is really the words, but this version of the reading has been very exciting, isn't it? Design, must be full of poetic. ”

"Design should never be old-fashioned or inspiring at all, but it should bring creative development to industry," he said. If a design is excellent and cannot be judged only by technology, function and market, a real design must have a sense drift (moving), it must be able to transform emotions, awaken memories, scream, and rebel ... It must be so sensual that it makes us feel as if we are living a unique life of our own, in other words, it must be poetic. ”

--alberto Alessi (CEO of Alessi Company)