Web site should be based on their own situation to find the most appropriate way to promote

Financial crisis raging, the network marketing market rapid development played a positive role in promoting. E-commerce as a representative of a series of network marketing model for its low-cost, fast service channels to gradually highlight the many advantages of network marketing, more and more small and medium-sized enterprises have joined the Army of Network marketing, there is no site on the high-profile to get a gorgeous eye-catching site, follow the peer launch of a variety of auction ads Other people what keywords I also followed, so all kinds of things.

Of course, not all SME owners blindly choose Network Marketing, they also want to choose a suitable for their own industry, suitable for the characteristics of the network marketing, and finally have the effect of once and for all, then, there are no 360 lines are accurate network marketing means, the current issue I am afraid is a question, But there is no doubt that, by small and medium-sized Enterprises welcome the network marketing, must have some common characteristics, in order to eventually win the majority of small and medium-sized enterprises favored.

The cheapest price. Spend the least money, do the most things, this is the best economic formula, for many small and medium-sized enterprises, choose a price of the most preferential network marketing products, is what they want to see, because in the small and medium-sized enterprises themselves, the shortage of funds has been hindering the development of one of the biggest bottlenecks, The network marketing expense naturally also cannot occupy the big amount in the Fund allocation. When a large number of similar network marketing products in the face of small and medium-sized Enterprises, low-cost Network marketing products naturally become their first choice, which is why today's network marketing service providers self-deprecating some network products are not enough to resist the reasons for Chinese cabbage.

Often have friends to ask me, what kind of promotion is the best? In fact, there is no so-called best way to promote the world, the right is the best. So today Kun will be here and you discuss how, according to their own actual situation, find the most suitable way to promote.

I. Identify the target population

The first question to be considered before promotion: what is the target population for promotion? This is very important, if the crowd is uncertain, it is difficult to develop suitable, targeted promotion. Future work may be one step wrong, step by step wrong. There are two ways to determine the target population:

1, the designated target user population

This article does not need to say much, often in the commercial company, this kind of situation is more. Leaders often according to the needs of the designated part of the crowd asked the extension staff to carry out targeted promotion. For example, the student group, now many companies are eyeing the campus this piece, regardless of the audience group is not students, are like to run school in a foot.

2, according to product characteristics to find people

In the actual promotion work, often encounter such a situation, the company or website new products, will require us to special promotion. This time the product is OK, but the target crowd is very vague, this time we need to start from the product to determine the target population,

First of all, fully understanding the characteristics of their own products, advantages, and then list the advantages of each one, and find the most interested in the audience groups, and finally to compare and analyze these groups, find the most popular groups.

Ii. Identify the promotion channels

Determine the target crowd, promote media, the next to be clear to where to promote, in what way to promote. To determine this, first of all to analyze the user's internet habits, at least to find out three problems.

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1. What information do the target crowd get online?

such as information, experience skills, software resources, and so on, according to a list of priorities.

2. How to get information from the target audience

For example, search engines, email subscriptions, industry web sites, and so on, according to a list of priorities.