Web site to promote a stalled solution

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website promotion encounter bottleneck how to do. This is the most vexing problem for website people. Recently the company took over a single hospital to promote the business, in the process of promoting the emergence of can-do. Of course, the next live must find a way to solve, the following is our solution, provided to you under the reference.

1. For the adjustment of the bidding advertisement

In the Baidu Alliance, more open several Baidu promotion account, for those high conversion rate of keywords to do bidding, so can effectively seize the left position Baidu. The purpose of multiple accounts is obvious, the same word we have a higher rate of presentation. These words are through the site search keywords and original bidding to fit out, do not recommend that you do more, there are 10-25.

In addition, the other advertising platform for the exploratory launch of advertising. Initially entered Google, Soso and Sogou advertising platform.

2. Improvements to the Web site

The hospital already has 4 websites, but the key words of 4 websites and the main coverage of the class is similar, although attention to the difference of content, but no matter how hard, the effect of ascension is not obvious. In response to this situation, decided to open a few more small stations, the key points of the site to do with the class, such as the hospital to promote the male division, gynecology, and then refined down to have prostate, abortion and other specialist outpatient site. This makes content updates easier, and the target customers of the keywords are more specific.

The improvement of the site page, mainly for the customer experience, the process above the site has a good platform, this is mainly for the site page differences to improve, as the previous 4 site templates similar to the site, so the tone was reorganized, in many small icons on the rectification. In addition, the new Web site, have adopted a different page and process to increase customer experience.

3. External Outreach Improvements

Whether it is the various departments, increased the local health site advertising, and, with the question and answer site cooperation, through the external evaluation of the way to promote the site and the hospital. Increase the external praise degree, the word of mouth effect expands.

In this work, combined with historical data, the highest conversion rate of the platform and the corresponding promotion strategy. Each place has different characteristics, especially the promotion of the network environment. At present, the area where the hospital is located, the local forum is more active, therefore, mainly from the cooperation with the local forum to start.

4. Add a variety of convenient services

The web site already has online physician counseling, but such a way can easily cause network congestion, slow response and other shortcomings. Therefore, an additional network free telephone, through voice communication, but also arranged a corresponding customer service.

In the site, the establishment of the hospital website has its own question and answer site, by collecting data from other sites, set up the initial system. Guide users to ask questions.

The general improvement is that these, has been operating for more than a week, the effect of local advertising better, and other improvements are being completed and analyzed. Interested friends can communicate together oh.

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