Webmaster is optimistic about the development trend of network video promotion

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Network Video Marketing is now the emergence of a new web site of a network to promote the way, such as odd art, Baidu and the current merger after the Youku and potatoes. The advantages of this new marketing model are the same as the TV, the picture is full, the appeal is very strong, the content is rich, but also has the unique innovative thinking, each video represents a theme thought, tells a story, interesting and attractive. One of the biggest differences with a traditional website is the ability to pinpoint the potential users the site is looking for. As one of the most emerging promotional methods, network video promotion can more accurately play this feature. So how to promote the video, how to bring benefits to the site?

The combination of Youku and potatoes created the most successful user experience upgrade service in the history of video sites. Two of web site resources can be shared, but also unlocked a lot of previous audit has not heard the rare video resources, to the user a great convenience. This means that a measure of the value of a video site than the measurement of a traditional media to be rich and much more extensive, many factors together to play a role in determining the value of video sites.

In foreign countries, let many websites begin to try the network video advertisement An important reason, is the network promotion Video marketing investment cost and the traditional advertisement price difference is too big. A TV commercial, hundreds of thousands of or even tens of millions of things are very normal, and thousands of dollars can fix a network of video clips. A good idea, a few employees, you can make a good short film, free of charge to the video site to spread. This saves the website cost and achieves the propaganda goal.

According to the research, more than half of the online video viewers can remember the content of the ads in the video. A widely circulated video allows the company to get a huge exposure at a minimum cost. Because of this, although the Internet video advertising has become more and more influential, but the company to pay for this will not have much growth. "The spending on online video advertising can be counted as one of the nine cows in television commercials, and it will last for at least 10 years." "In 2006, internet advertising spending was just 0.6% of TV commercials, and in 2010 it was expected to rise to 3.3%, according to research data released last November by the EMarketer Research Institute. This data is enough to prove that the network to promote the price is the highest in all the current promotion methods.

Network marketing is interactive, which is also inherited by video marketing. The response from Baidu's website managers and users is well documented: Users can use text video to create a new response to the publisher, or respond to a reply, in addition, the viewer's response to the video hype, there are high controversy rate of video hits also often high-profile soar. At the same time, users will also think that they are interesting programs posted in their own blog or other forums, so that video ads to carry out the initiative of the "viral transmission", so that the spread of publicity films, and not cost the enterprise any website promotion costs and energy. This advantage is not available on TV commercials.

In a variety of statements that describe online video marketing, can see a lot of numbers: "Network search Group to select several major video sites, these sites are twice times the number of visits to the United States, the five major broadcast network Web site to promote traffic, and users in the former time of stay up to 12 minutes/times, longer than the latter 8 minutes/times. "This video clip, which was clicked 30 million times, was reproduced 5,000 times and attached with 2,400 comments. "These data are the best evidence of the success of online video promotion.

Now the video production is also quite easy, and each major video site has the ability to upload video, so low-cost and high efficiency in the future will certainly become a marketing industry irreplaceable giants. But the promotion of network video must pay attention to originality, only their own ideas can be affirmed by the user. In addition, it is possible to use the video site to share the function, a key to share, more can be promoted. This article original source part-time network (http://www.jianzhi8.com), reproduced please specify the source!