Website Alliance Network, rooted advertisers and site owners

(http://www.aliyun.com/zixun/aggregation/39768.html "> website Alliance Part II)

Reprinted from the United States "revenue" magazine (American Federation of Professional magazine, the domestic "webmaster" somewhat similar) cover article: The Alliance platform, rooted in advertisers and site owners.

Web Affiliate marketing is a complex ecosystem. It is not easy to generate and play with the needs of the advertisers and the owners of the web.

In the next few articles are focused on the Web Site Alliance network. We interviewed each of the following four leaders of the Alliance industry: CJ (Commission Junction), LinkShare, Google Alliance platform and ShareASale. While there are many other alliance networks competing with these four companies in the business and market sectors, we chose these four because of feedback from some of our readers.

Our interview covers a wide range of topics, including the outlook for the 2009, technological innovation, the impact of the current economic situation and other potential changes. Although there are some issues related to the Alliance platform can be directly through the query method directly to get the answer, but we give some of our own perspective and point of view.

As you know, technological innovation is a major topic. Almost all Web affiliate networks are committed to improving and perfecting the technical services provided to advertisers and web owners, while focusing on improving the operational efficiency of the federated platform by automating their own business processes through technology improvements.

Other topics that are more repetitive are those that seek innovative ways to facilitate communication between advertisers and site owners. Most of these methods are also based on technology innovation, such as using social networking tools. But almost all of the leagues believe that there is no better way to recommend advertisers to the right site owners than to replace "face-to-face communication".

Another central topic is the economic crisis. Due to the time limit of publication, all the management interviews of the alliance leaders were completed in mid-November (2008), which did not happen "black Friday" and "Network Monday", so all the comments on the impact of the shopping season are speculative and speculative.

We not only hope that our views can let you look at each Web site Alliance network, the same we want to know about the union industry, the wonderful Life of people. Site owners and advertisers are the Web site Alliance Network Two key, we will introduce two sites and two advertisers. Site owner: Melanie Seery and Tim Storm are two people with unique personalities who are passionate about their website size and success, regardless of their scale.

Advertisers cite CSN stores and EBAY.CSN stores, an online retailer, who have learned a lot about how to deal with affiliate websites when they start building a successful affiliate campaign. And ebay, the world's largest affiliate advertiser, has just finished advertising from the affiliate network of Third-party websites into its own affiliate system.