Website optimization How to face the key words this ridge

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Website optimization is a complex and lengthy process, in order to optimize the site we start to design the site, and then to optimize the site to achieve the results we want, but it is so lightweight but not to do so. We have done the network optimization is a very tedious process of Web site optimization, we may be hard to do a lot of work every day, but look at our website data is still no improvement. However, since the beginning must be done, the time will eventually have a good result. Since this is the case, which will certainly encounter a lot of frustrations, so today I want to share with you is the key word this hurdle, when we do site optimization when how to face the key words this ridge.

We all know that the purpose of website optimization is to attract more people to come to our website, and then change to our website products and services consumers. The key to Web site optimization here is to improve the reputation of our site and increase the flow of access to the site. So how do you do that? Key words, many experienced web site optimizer may think of this. Yes, the keyword in the site optimization process at the moment played a crucial role, if we do a good job, our flow will be by leaps and bounds, if not good, then only to face the poor data, empty sigh so long wasted so much time and energy. So what's the key word? The so-called keyword is one of the main methods of web search indexing, which is the language of the specific name of the product or service or company that you want the visitor to know. Then when we do website optimization How to face the key words this ridge? Below I will be from my personal website optimization experience and perspective to analyze how to face the keyword.

1. Choice of key words. Keyword selection is a crucial issue. In this, a proper keyword, will let you source pipe, on the contrary, a biased keyword, it will harm your white vain strength, but not a trace effect. In the face of such a choice, we do site optimization of this choice, how to do to choose a suitable keyword? In fact, the choice of keywords is not so scary, as long as our own research will eventually have a satisfactory. First of all, the choice of key words to consider the main theme of our site and the core content. Web site optimizer understand that each site has its own core theme, so we have to choose the key words with the site appropriate. such as: I used to optimize a major tea to do the site, then the key words can be tea, tea house, the tea ceremony, plucking tea, teas, culture and so on, in short, tea-related content to do optimization. Second, the choice of key words we can also refer to our competitors or peer practices. Find their site to see what their main optimization keywords are, what advantages and disadvantages, and then establish their own optimized keywords. To be the enemy, this is also a good way to choose keywords. Secondly, on the basis of the initial keywords we have established, we should discard some unnecessary miscellaneous words, such as, the best, and so on. The key word is generally a noun with a short length, usually within six words. The key word is the most concise. Finally, when we have established some key words in our own thoughts, we can make inquiries on the website of the professional data statistics to understand the heat of this keyword, and then select the best choice. Baidu statistics and Baidu Index is a very good statistical tool, and the data is quite accurate, we can on this platform to verify the heat of our keywords, and then make a choice.

2. Keyword optimization. After we have established good key words, we have to do the job is the optimization of keywords. So how to optimize to bring a higher web traffic? I think first of all, in our established core keywords above, expand some of the target keywords and long tail keywords. such as our core key words is tea, then the target key words that is the tea ceremony, tea, culture and so on. Then expand some long tail of the key words, namely Chinese tea culture, Yunnan pu ' er tea, how to make tea. Just start to do keyword optimization, we should not directly target the core keywords. Just think we directly to the optimization of the keyword positioning as a core word, then its search volume is a lot, but it is quite difficult, there are many major stations or well-known sites have long been ranked in front of the search engine. Even if we do it will be like a dead, no trace, no effect will start. So we do site optimization to learn to insinuate, step-by-step, and then achieve our optimization purposes. Start the initial stage to choose some search heat is not particularly fire words to do, first to do some long tail of the keyword. This depends on the long tail of the key words we will harvest a lot of traffic. Wait until one day long tail of the keyword has been ranked high above, then we have to do is to optimize the hot words, and then to the core of the keyword impact. This has a long tail before the key words to do the groundwork, optimize the core of the key words will be much less effort, bring the effect will be much higher. After you have done this, believe that your site must be the flow of traffic rolling. Site optimization across the key words this ridge, but also natural very simple. This article by the Tea House creation, http://www.teahome.com.cn/Tea House Welcome your reprint. Reprint please indicate the source, copyright belongs to Tea House all, thank you for your cooperation.