Website Planning series: discussion on profit model

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The birth of the profit pattern originates from the demand, but does not stop to the demand, satisfies the user's demand simply cannot produce the income pattern.

Some needs can be obtained free of charge, for example, mailbox, network news, instant Messaging and search, these are important reasons for Internet users to surf the internet, as long as there is free homogeneous products, the profit market is difficult to be born, so the profit model can be produced first to see whether there is a competitive market.

In the history of the Internet development process, the formation of such a user habit, is often the basic services for free, such as watching news, chat with instant messaging, use e-mail, search information, etc. are free. Internet enterprises can only produce some value-added services on the premise of free basic services. Google, for example, has gathered popularity by providing basic search services, and popularity has made the advertising on the left of it commercially valuable.

Profit model also depends on the user's demand will, that is, the user's psychological cost, is the user feel that the value is not worth the problem, if the user feel that pay is not worth, then there will be no income model. The last is to look at the ability to pay.

How is the profit model formed?

There are several areas where the income model can be formed (there are other aspects, of course):

1, the scarcity of resources

The first point is to create a scarcity of resources. The scarcity of resources leads to the creation of value. There are a lot of web sites that generate revenue on this, from dating sites, e-commerce sites, dating sites, and portals. To make the scarcity of resources, first of all, to form an information or people's oceans, such as dating sites, there are many users stationed, resulting in users to show their opportunities become scarce, such as information publishing sites, in a variety of information, how to make their own information more people see, which also caused a scarcity.

For example, 51 of friends in the city, there is a product called the regional Star, the regional star to accept the amount of gifts to decide whether to be a certain period of the star, each region only 5 can enter the list. In this way, the equivalent of a bid ranking, in order to allow many people to know themselves, so many people access to their own space, you can use the trumpet or other gifts on the list, if you want to become a community celebrity, this is a good opportunity to face. The 5 places in each region become absolutely scarce resources, who accept the more gifts, who may become the star of the region, and gifts are needed to spend money, from the list of users of the gift to see a lot of spending tens of thousands, or even tens of thousands of of the region's star is also a lot, the equivalent of this is a personal advertising bit, And it is the position of the individual advertisement of PPC.

It's not just 51 that uses this scarcity approach to get income, like dating sites, such as the century Jiayuan, also through similar services, such as the bright list charges, the bright table is divided into the home page of the light and the region's bright list, showing themselves on the bright list, means that there are opportunities for more people to know themselves, have more opportunities to make friends. Century Jiayuan also provides search results ranked before the service, because the results of community search will come out a lot of qualified people, who ranked in front, who has more opportunities to be recognized by others.

Not only on the dating site, but on many of the industry's business-to-business websites, information publishing site, because of its large amount of information, in order to make the message more people know, to obtain more business opportunities, it is necessary to have a good display on the site, and the display of resources is scarce, so, resulting in some of the site home nail large advertising bit value reached hundreds of thousands of.

The premise of scarcity is the user and the amount of information to reach a certain degree, but to create a real scarcity, the design of the website product itself to have to consider. This requires the website product planner to make a good income model in the product design, for example, the same personal space site, many sites are not similar to the 51 regions of the star category of value-added products, and provide a lot of users free to show their own channels, so that access to revenue channels are not fully utilized, The need for differentiated displays is not fully stimulated.

Therefore, the profit model to a certain extent, is to insight into the needs of users to create.

2, valuable information

The so-called valuable information, is through the free channel or spend a small amount of time difficult to obtain the demand information. For example, through Baidu and Google and other search engines difficult to find information, or even if you can get information for free, but it takes a lot of time to get information, this time, if you can save time and convenient access to the information you need, then it is not difficult to spend money, and the user is willing to pay the amount, It depends on the difficulty of the information itself, the validity of the information and so on. No matter what, as long as it is valuable information, there will always be users willing to pay.

such as business opportunity information, like many business-to-business sites, such as Alibaba for suppliers of information services, such as network information, such as business dating sites, such as the network, it provides network information, for a lot of time and valuable business people to bring career development and opportunities to expand opportunities, spend a small amount of money to obtain and maintain valuable network information , the user is also willing.

3, based on some kind of application of value-added services

For example, based on personal space applications value-added services, such as QQ show, race my cabin, these value-added services to meet the user in the crowd in the homogenization and differentiated needs, the core is the display of self. The two states of mind are not contradictory, for example, QQ Show and personal space decoration, when you see other people's space is very beautiful, it produced I also want to dazzle the demand, and in when all have time, then produced to be more cool than others, more personalized display needs. Like the user's head and space decoration is not the beginning of the natural birth, it is also based on the user application based on the characteristics of human nature, is the pursuit of individuality, display the needs of their own generation.

There will be more profit models born, but all is inseparable from the human nature and demand itself, around these essence, in the future will be able to generate more income models. Like now many online games use the human nature to rise above, competes against competitive psychology, has designed a series of income pattern, creates the profit pattern.

4, Trading platform services

For example, Mother Ali, by providing advertisers and web site owners to provide trading platform, to collect intermediate fees to obtain income; For example, Consumer-to-consumer's ebay earns profits by getting a fee from a user's transaction. Also, Granville Guest website, rely on the knowledge of the buyers and sellers to provide trading platform fees. In addition, there are many users of the Web site, by providing customers with cheaper products, and let users save offline purchase time cost, at a lower cost to obtain the required goods, and thus earned income. Like the United States diamond Sales network BlueNile. There are also sites like booking hotels and tickets, which are also a platform for trading, by providing a platform for both parties, erasing the information gap and providing good services to both supply and demand, thus obtaining commissions.

Finally, all the profit model needs to be combined with the site itself, the income model is never a concept, but according to their own situation step-by-step development, it only with the reality of the meaning of the combination.