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Do site optimization Friends may be clear, search engine optimization algorithm especially Baidu become more and more complex, many seoer Baidu ranking algorithm becomes more and more elusive, so as the search engine rankings play a lot of key role of the website soft text, how to plan and edit it?
According to the personal experience of many years, also say for everyone to exchange reference:
Web site Software editor, Complex said is a systematic project, but grasp some simple principles, so that work is very effective, the site search Spectrum engine keyword rankings will be very obvious!
First, soft text content layout must be around, close to the site theme keywords.
Admittedly, Baidu ranking algorithm, the site itself has a decisive role in the information, especially the current Baidu to optimize the site to maintain a high-pressure attitude, information search rankings, the weight of information in the station more attention, so corporate web search engine marketing, must strengthen the station information update for editing work, So how can content updates be more beneficial to search engines? We believe that the site content layout, must be around the site's target keywords to edit, such as the Zhengzhou Big Image Studio (www.dayixiang.com) target keyword is "zhengzhou studio", "Zhengzhou art training" and so on, All Web site software general direction tends to the studio, art training content of the resource integration, of course, as much as possible to cover a number of related keywords.
Second, the Web site soft content to have a strong professional standards
The Website Information Editor has the direction, then I emphasize, the soft text information also must stress certain quality. such as a large number of information on the site and online duplication, then search engines not only record, I am afraid that such information more, but also reduce the weight of the site itself, so, content editing, to stress a certain level of professional knowledge, to make your soft text into a field of the core value of the article, feel a strong information reference value, This is not just for customers to see our professional, let search engines also think he from our website to record a valuable information. Its characteristic is the authority, the knowledge is strong, the network is the only.
Three, soft text content to have enough text, the more the better
At the same time what kind of a text is really a soft article? Zhengzhou Network Marketing Here, the more the content text information the better, the best not less than 500 words, because less search engine will not bother to record, if the content of a lot, an article tens of thousands of words, that can be too good, even if the reader does not like, Search engines are very like.
Iv. content to strengthen the layout of key words
The first section emphasizes that site content must be around the site theme keywords to edit, here we say, have a professional text information content, then to give this information to do some definition, that is to tell the search engine, this information is what the theme, this is the keyword layout, that is, in these content with the key words in the chain, Used to emphasize the subject of this information. We believe that the chain has links to the home page, but also to have links within the pages, so you can ping Heng website content. It is not appropriate to concentrate on one point alone.
Five, soft content pseudo-creation to grasp sufficient scale
Today's search engines become more and more picky, web site information search, not only repeat the content does not like, that is, those false original information if not pass, search engines do not search, I am afraid you are also a white busy. Zhengzhou Network Marketing Point of view, from the online copy of the information, false original degree preferably in more than 50%, at the same time the article has to be modified, it is best for you to read the main idea of the original article, their own according to the new writing, the value is higher.
Six, update the content early, to timely
We say Web Spider search website article, sometimes according to you update the frequency of the article to set, but not necessarily regular, if you want to update the article, so as early as the morning, so as to avoid spiders crawl your site in the morning, and did not encounter your update.
Content editors should be creative
Today's network environment, full of a variety of information from all walks of life, open the same Web site, I am afraid that a lot of information is not the same, is similar, many have been difficult to distinguish between you and me. Therefore, we emphasize that the website soft text editing, creation must find new ideas, planning a creative, can not always be around others behind the butt, such information is also difficult to obtain the recognition of search engines. Only by planning a unique information to obtain search engine recognition, more access to the attention of netizens. In fact, the information is not really good to do, but the author must be calm down, more pondering over those who are not noticed, ignore things, you dig carefully, slowly taste, absolutely can find good reasons for everyone to enjoy!
VIII. website content editors to be ruthless
Website information in general, the more the better, to what extent, is around a certain theme, continuous Deng in this kind of article, to let search engine constantly build a concept, is your website about this information is authoritative, very important, very rich. In some respects, your website information is the authoritative expert in this respect, so the search engine should put the key words related to this topic to let you undertake. This is your keyword ranking is out.
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