Website success: The perfect combination of long tail and 20/80 law

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I believe that the Web site and network marketing Friends of the long tail of the keywords and the 20/80 law more understanding. And also in the actual operation of the Web site in the process of more or less use of this knowledge. In his own operation of the Chinese web and bud in the process of the Internet, plus this period of time in the company to do network marketing. Therefore, the understanding of these two laws has become more profound.

Here, I would like to talk to you about the long tail and the 20/80 law. There are deficiencies also ask friends a lot of advice. As always, let's start with the definition of both:

What is a long tail?

The long tail is a general term for more popular products than mainstream or popular products (my own understanding). For example, as we do the site, in the keyword analysis, we often use the concept of long tail keyword. such as novels, novel downloads, E-book downloads is a major keyword, has a great popularity and competitiveness. And when specific to such as "My Youth who master" this novel, "My Youth who decide" is a long tail keyword. Although it has no novel, the novel downloads these words with a large amount of search. But, imagine, if our site has thousands of such long tail keyword, then, the flow of the collection, must be no less than the novel, the novel downloads these mainstream keywords.

Figure:

In the enterprise, if the Y coordinate corresponds to the sales revenue, the X coordinates different products and services in the same industry. There will usually be a number of top products and services occupy a large proportion. Numerous other small products occupy a small part. But if you add up this myriad of small pieces, the resulting sales are staggering.

This example in my Chengdu Xin Edge Classic Decoration company Network Marketing has a profound experience. The company is to undertake the decoration business. In all business, home decoration has always occupied an important position, supporting the operation of the entire company. When I do online marketing for their website, I found that their site in Chengdu City, such as decoration, Chengdu, the best decoration Company, Chengdu Decoration Company rankings, Chengdu, the decoration company, such as the long tail of the keywords do not have the corresponding Web page to participate in competition. In fact, although these keywords are not decorated, decorative hot, but, nor is it completely nobody search. If these words do, not only can improve the company's brand image. And it's better to reach a signing agreement. Because, when others search the best decoration company in Chengdu, he found you, which in his mind formed an image.

Of course, what is the secret and skill of doing long tail theory?

The answer is very simple, that is, to build a huge web page, with these pages to accommodate these massive long tail keywords.

So how do we build a huge number of Web pages?

The answer is simpler, that is persistence!

If you can keep updating every day, stick to creating new Web pages and use long tail keywords that fit your site's theme. Well, I can tell you for sure, brother, after a year or two, you can also achieve a monthly income of tens of thousands!

Said Long tail, now we look at the 20/80 law:

What is the 20/80 law?

The 20/80 rule is that in 80% of sales, it is only 20% of the customers and resources that can contribute to these sales. I also have a deep understanding of this. Or speaking of my Xin Yuan fine decoration work process, every day we will contact hundreds of customers, but, in all these customers, the useful information only about 70%. In this useful 70% of the information, the end of the conversation (that is, the signing) of the customer is actually only 20%.

20/80 law can also be used in our website operation, mainly in the choice of key words. In the study of keywords, we will find that some keywords search more times, some keyword search less, and we know that the site's traffic, of which 80% of the traffic is actually from the 20% of the relatively popular keywords. So, when we optimize the site or optimize the keyword, is it possible to consider selective input? Discard those obscure words and keywords that are small or no search, which can reduce the workload of our website optimization.

In the course of my website, I found this trend through statistical data. Here through the Chettu to you analysis:

We can see through the above figure, in the first few (top ten) of several novels have a considerable amount of search, if you are doing novel station, may wish to consider the focus on these novels, in fact, the name of the novel is a keyword. Then focus on optimizing the pages of these novels (such as creating a large number of backlinks). Just think, if you get a good ranking of these pages, then the traffic from these novel search volumes is also very good. The traffic in your site occupies a large part of the composition.

Although novels like this are popular and large in volume, they are only a handful (perhaps just 20%) in the online novel World. But the 20% of popular novels may have brought considerable traffic to some sites.

So how do you use the 20/80 laws?

The answer is to look for valuable resources that can bring in traffic and benefits.

How do you find those small amounts of resources?

The answer is to do more research, analysis and statistics.

In fact, the 20/80 law in various industries and aspects can be used. For example, in this society, only 20% of the rich, 80% of the poor. In love, only 20% of people will eventually come together and 80% will say goodbye. Wait a minute.

Read here, perhaps some readers will ask, long tail is to take advantage of those not very hot and search volume is not very large amount of resources and information, through the number of Web pages, eventually improve traffic, bring sales. And the 20/80 law is to focus on what small amount of heat and search for larger resources, thus improving the overall performance. Isn't that a contradiction?

No!

They are not contradictory, but should be the perfect combination!

The long tail theory is an overall grasp, telling us to love those hot resources, do not forget those less popular resources. The 20/80 law is a grasp of the individual, focusing on the relatively large value of resources.

Therefore, the website to be successful, or, the company's sales to upgrade, we must combine the two effectively.

How to combine?

The answer is, I have you, you have me. In the long run, we must adhere to the long tail of the implementation, in the short term, we have to do 20/80 of the implementation.

Finally, do the website, need not skill, but insist.