Weibo marketing: A brief talk on how to face the project well

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China's ancient four beauties, regardless of beauty and connotation are attractive, ask the first to dig her is because of what, do not tell me is the connotation, notice that the woman is the face. The so-called Micro Bo Also, face project or drop. In talking about how to decorate micro-blog, first to say micro bo positioning, positioning Micro bo do what will have different styles of decoration and settings, your company is to do beauty products, but your microblog to do the car, then your microblog what role? Not at all. And we do micro Bo must adhere to a principle, is to make friends, you to micro Bo like friends, Micro Bo will treat you like a friend. For example, China Eastern Ling Weibo, the success of the distinction between Air China, mountain and other places, Micro Bo is full of human touch, so that the people concerned to feel a true Eastern airlines, and strong interaction.

(a) micro-bo face the four elements of the project

The four elements of Weibo face project are name, template, associated blog and Plus v.

1 names

Do personal micro-blogging or corporate micro-blog recommended to do the name of the microblog, this is representative of personal image, easy to form the trust degree, four characters Micro Bo name is the most suitable; Speaking of the name has to say that micro-bo Avatar, the evil image of Emperor, with real names of micro-bo pictures are best their true not fancy pictures, Enterprise Micro-Bo head with its own enterprise logo as well. If Weibo can automatically change the number of different heads every day seven days a week, I think I think more. and micro-blog label Department and micro-blog personality domain name should also note that the label is set like keywords, Sina Weibo users search to get your micro-blog attention to the extent of the increase;

2 templates

People rely on clothing, the appearance of the association is to occupy the eternal champion, a suitable for their own enterprise or individual micro-Bo template to pay attention to the attractiveness of the people, of course, not every one is art, you can ask the public relations company or Granville Customer solicitation, can solve the problem of money is not a problem, the template of each piece of the set to make the best use.

3 Affiliate blogs with plus V

Microblogging to link blog, in fact, is to provide a comprehensive display platform for their micro-blog to strengthen the fans, and add V is to increase the trust of micro-blog, can find a PR company agent.

Weibo registered two platforms: Sina and Tencent. Sina is the elite level and all kinds of media to do precision marketing, and Tencent is to open the grassroots class. The latest Application light blog, focus on, perhaps the next microblog.

The importance of doing microblogging interaction is self-evident, often interacting with fans to drive them, but the accumulation of the process of fans, the inevitable emergence of the so-called "zombie powder", the account of the fans do not represent a micro-blog is a successful microblogging, now can only judge his face project to do in place, to evaluate a micro-blog, you need to analysis of micro-Bo fans, The most straightforward is the analysis of microblogging forwarding and evaluation, a hundreds of thousands of of the fans of the microblog, each tweet forward and comment is poor, we have no reason to think it is piled up. Do micro-blog interaction to pay attention to their own account of the core fans to communicate with them often, they can make your words form two times spread.

Fans are the initiative to add, now say you take the initiative to pay attention to others, attention to others should also pay attention to the target group and his active degree is high, and often to the attention of the people to analyze, delete often do not update micro-blog, this way to maximize the quality of attention.

(b) The three major misconceptions of Weibo

Now do micro Bo, a lot of people first reaction is nothing more than content and fans, said the most is to do the content, fans will naturally be attracted to come, but said after all with do is very different, if you can do well, why the success of only so little. Just said is actually I will be talking about the three misunderstandings of micro-blog, let us know their truth:

Misunderstanding one, only read not to say. The most important thing about Twitter is interaction, with fans participating in your microblog, you need to interact with your fans at least, and collect your fans ' advice and feedback.

Misunderstanding two, the content blunt. The content of Weibo is to avoid blunt content, which is used to deliver valuable information, share value, and create entertainment.

Misunderstanding three, the information is opaque. Preferential information or crisis information must be transparent and authentic. Weibo is a powerful tool for crisis PR.

(c) A micro-blog thinking

How to write Weibo? This is a lot of people do micro-blog marketing moment in thinking, in fact, send micro bo, take our text messages and MMS to do metaphor. Microblogging is now a lot of features: a text-only microblogging, multimedia micro-blog, video, SMS is the form of text, simply, will send text messages will write micro-blog, MMS is more than text messages, send micro Bo on the other, you want to read pure text micro-blog, or want to read the pictures of the micro-blog, To station the reader's point of view, and fans do not have too much time to read Weibo, to explore the meaning of the microblogging information update too quickly.

The front is simple to say the content of micro-blogging, in fact, micro-blog is like we write articles, will have a title, the title party is very powerful (you and I know), the title of the highest state of the party, not how many people you attract, but you treat fans as your friends to do "title Party", you "title Party" is in place.

(iv) Exposure of Weibo

1. Microblogging activities. After all, microblogging is the most power or interaction, interaction is the artifact ah. Interactive response is the key, a lot of successful microblogging marketing is not appearing in the original microblog, but in the reply, specific examples: Well-known network marketing director Zhang Shule revealed a series of online games insider, the Treasury CEO through a few responses to trigger the game circle or even the players circle of the sensational events, Microblogging is sometimes like a forum, the wonderful reply, fiery will follow.

2. Weibo display. Weibo is shown to the fans, how to show more people to see, it needs skills, by hot topic quickly superior, skillfully use "Hot topic", the dissemination of information efficiency than you only face their fans "speak" to be much higher, and hot topics have a lot of information too fast to the bottom, So a good way to do that is an hour Weibo, through which your message is sunk slowly, of course, can be assisted by means, a micro-blog has been released not long time will be submerged in the vast expanse of the sea, the need to be like the top of the forum with a trumpet, preferably with a "hot topic" after the use of trumpet top, Your comment will appear again, but folklore, too much is prone to side effects and remember the frequency.

3. Live on Weibo. A live posting is also a way to keep fans in the form of a micro-blogging content, attract fans to keep an eye on their microblog, and when this becomes a habit, your microblog will generate a bunch of loyal fans, and your fans will be the first person to comment on your content, regardless of your microblog. Keep your Twitter focus high and naturally attract more people's attention.

4. Letters and search. There is a better tool in Weibo, letters is best than @, through letters can request mutual attention, letters for forwarding, precision marketing, sales promotion, letters skills to see the summary of each individual and the characteristics of different fan groups to send. And we use microblogging to know how to use search, Sina Weibo search marketing is also a marketing method, through the search and microblogging content related to their micro-blog, to reply, participate in other people's topic, posing as experts, pretending to get the desired results.

Face works rough to this end, we do micro-blog not to say big aspects, Micro Bo First impression is very important, like a strange meeting between people, and we must admit that in fact everyone is the appearance of the Association (haha), so the development of micro-BO marketing, in addition to doing a good job of strategic and tactical planning, Face works must also be done well. As far as I am concerned, in fact letters is very good, in terms of the number of letters, letters advertising, the General people rarely reported; in terms of effect, letters is the most timely to allow the other party to receive, but also the most difficult to forget; information, letters other people, your advertising message does not return to your microblog, no trace; Letters need your fans to pay attention to you can send, or some do not pay attention to also can send, this requires you do a good job to attract attention to micro-bo, so often said that micro-blog marketing is in fact one ring after another, interlocking, each with good, how to worry about failure.