Weibo marketing case: Durex official Weibo UGC produced behind

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

2,987 forwarding, 536 reviews This data for @ Durex official Weibo is a more gorgeous data, but this data is not accidental, there are many reasons behind, I come to express my own opinion.

What should we learn from this microblog?

1 fan accumulation is a process, the excessive pursuit of quantity is the most stupid. Of course, this idea has a long way to go.

2 Everything to the user and content as the center. When you see this, ask yourself: Do you know how many loyal and active fans you have? Do you know what these people like?

3 reasonable use of two communication is very helpful for communication.

Microblogging Links: Http://weibo.com/1942473263/yeTcxE5yB

High Active fan base

370,000 of fans, Chlorotrifluoroethylene, including some big V users and opinion leaders, which provides a good foundation for the spread of Weibo. For them, Durex's microblog content, as long as it is not too "out of line", they will generally participate actively, and can bring good two times the effect of transmission. So Weibo in the @ Shing, @ Li Freehand Two people bring nearly 400 times forward.

(Revelation to other official microblogs: Do not deliberately pursue the number of fans, maintain 10 loyal users than 100 zombie powder)

Content

Some people often say that one of the most important reasons Durex can do well is that his topic is quite broad, this may also become their own do not better than Durex an excuse, for example, @ Jessbong official microblogging, and Durex with attributes, compared to Durex, Jessbong's brand spread breadth, depth are many times in Durex.

Look at this micro-blog: copy: Translation of the second wave of violent attacks-to give boys warm tips, welcome to the Chinese master. Concise and clear, with a word to tell people to do translation, no other requirements, greatly reduced the threshold of participation. With pictures: Simple picture, a little understanding of the meaning of English, know some game people know DotA (picture content is from the Internet, we are not also want to reflect on?) and Durex fans, the majority of men, and once again effective combination of fan attributes.

The first impression that flashed through my mind when I saw this picture was: connotation. The word is first in Durex's label. All those who see can be unrestrained, according to their own ideas to translate, you can put this sentence to Baidu, can also be interpreted according to their own understanding to translate, all kinds of talented translation began to blowout, and extended out two topics # Three kinds of Youth translations #, #最炫民族风的翻译 #, #离骚体 #, A series of net strong translation, let people praise

These tell us, set the topic, let loose the topic, lets the user go to the unrestrained thought, there are always a lot of people can make you unexpected result.

Spread

This microblogging, in addition to the large V users and fans of the high quality of the account forwarding, Durex itself for the spread of the microblogging also played a big role.

Micro Bo Propagation node diagram

What should we learn from this microblog?

1 fan accumulation is a process, the excessive pursuit of quantity is the most stupid. Of course, this idea has a long way to go.

2 Everything to the user and content as the center. When you see this, ask yourself: Do you know how many loyal and active fans you have? Do you know what these people like?

3 reasonable use of two communication is very helpful for communication.

This article link: http://www.socialbeta.cn/articles/durex-ugc-case-study-2012.html

Socialbeta focus on social media content blogs

It is a virtue to reprint and share in the age of socialization, to indicate the source and the author is character, thank you for cherishing the labor of our author.