Weibo marketing revealed the theme of the promotion of the article

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has been working on a 3D gaming platform for Social music, so think a lot of planning programs, such as holding a singer contest, filming a movie, or doing some trade fairs, and these marketing methods are a way to display, then how to combine the product marketing means to achieve the desired publicity effect?

I remember when the "cast" movie was released, I have seen the emergence of the network game, this is clearly through the authorization of the late cooperation products, but whether it is online games, or movies, have achieved the effect, and now more and more examples are "Chinese paladin", and now the "Yuan Jian", There are child products "Duo" also film, through this approach to marketing.

So as a microblogging type of Web site, how to these marketing tools and micro-blog organically combine it? And do not let the customer feel disgusted, I personally think that from these aspects, micro-blog theme, micro-Bo Medal, micro-blog interviews, micro-blog activities, micro-BO live and so on this aspect, such a marketing means, than those constantly posting, paste, The effect is much better, the customer is much more accurate, where I will be on the topic of micro-blog marketing, for analysis.

I have seen for fried chicken sister, hype Group is after three months of research and analysis, and then use two months of waiting time, before and after a total of seven months, and finally in the right time will be a modified n many times the manuscript issued to the hype; So in many people's opinion, why is it so simple? It will take a few months, then I will reveal to you.

First, research and analysis, how to research and analysis, can be put into the hype requirements, first of all, Sister Feng is the most ugly woman in China, then we have to analyze the people in this category, what their hearts are thinking, what attitude towards the present society, how to treat the wealth, what is the requirements of knowledge, how to find their partner , and so on, as an unusual person's mentality to look at this matter, because only the investigation to know the needs of such people, only grasp this point, then you can be targeted drug.

Second, waiting for the moment, this question is very easy to answer everyone, use this word to describe the worse. For the Diaoyu Islands event, if there's a company that's developing a game software called the Diaoyu Island, there must be hundreds of millions of people will go to play, in addition, the recent relatively prosperous is invincible TV series, the click Rate has been with the Chinese good voice, think what is the reason, because everyone hates the Japanese, so want to find a game, Or a film, or more to vent their feelings of discontent, this is the time to wait for a hype.

Third, the content of the article, a lot of friends think that the site as long as the line, only need market research and analysis, the time is ripe, the article introduces the website on the line, this is not possible, because you do not grasp the user's psychology. My client told me that he wanted to have a global Chinese singer contest recently, I said, I suggest you pause, otherwise you will not achieve the effect you want, he asked me why, I said because "your program can guarantee more than the sound of China?" he understood. So the content of the article should also be based on people's psychology, if I say here today, Ding Wenweibo decision rate team to the Diaoyu Island inserted red flag, so the hype is not to achieve the effect?

Above analysis a product promotion way, then unifies to the tripod Wenweibo theme promotion, is not more clear, I see the micro-blog constantly rolling, always the information of the rubbish, so I told my team, we ding Wenweibo, insist not to do this type of thing, or to do a big event for customers, will not be allowed to send spam information , to impostors. Or we can do something meaningful, such as medal promotion Ah, interviews and so on! The next one will be for you to reveal Ding Wenweibo medal marketing skills.

Ding Wen technology Zhang Peng