What are the characteristics of a paid user in a mobile phone game?

Contacted a single hand tour company, they are for these handheld low-end machine users, launched a stand-alone version of the Daily Cool run (Tencent's Day cool run is aimed at high-end mechanism of the network hand tour, installation package on more than 100 m, after decompression needs to occupy more than 200 m storage space, low-end machine user configuration can not keep up, installed are not installed, let alone play), after the launch, the average 1 users will be able to bring them 3 revenue, according to their contract with the billing company, they can only from the game's revenue to get 10% of the share, that is, those who enter the game, the average person in the game of consumption of 30 yuan.

You must think that for a single game consumption of 30 yuan is a monthly salary tens of thousands of people? In fact, from their Game income analysis table can be seen, their income, the vast majority of people from about 500 yuan of smart machine users.

So they guess, single hand tour of the consumer groups, mainly in the following mobile phone users, their main feature is that the mobile phone configuration is not high enough to install a large game, because most of the time is not in the WiFi environment, so can only play stand-alone games, and because they are not accustomed to using mobile phone online So their payment channels are SMS deduction fees.

Based on this speculation, they propose three golden rules for making a single hand tour:

First, the game package level to small, 8M is the upper limit, 3M around the most conducive to promotion. Because the low-end machine can not install too big package level of the game.

Second, the game to design around the billing, that is, to cleverly design the charging link, in the player when the need to put forward the appropriate fee. This requires a wonderful game to attract players, but also requires a reasonable fee point set.

Third, no matter how much you have confidence in a game, you have to test the local, and then the broad contract. For example, after you play the game, first in a single mobile phone assistant release, test the user reflection, and then according to user feedback in time to modify the game is not good enough to improve and then widely released. Otherwise the game just came out not good enough, in all the platforms have broken the word of mouth, you have modified and no one is willing to download the play.

According to the three golden rules they put forward, they have done two times every day cool run, from the first version of the import of 8,000 users to earn 5 yuan, to 2014 9, October, the third edition of the monthly revenue of more than 300,000, more than a lot of reputation outside the single hand tour also make money. The other games they have produced in accordance with these three rules are now more than 100,000 of their monthly revenues. So there is reason to believe that their users of the single hand tour of the speculation is entirely correct.