What does caffeine and Mayday mean for business-to-business sem?

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Most people should have heard of the June Google release of the caffeine and May algorithm mayday update. For many business-to-business websites, the change in the algorithm results in rankings falling and loss of traffic. Now, a few weeks on, business-to-business marketers are wondering what changes Google might make and how these changes affect their sites. Regarding the Google algorithm update, this paper provides some practical suggestions for business-to-business marketers.

Marketers must first understand what these updates mean. Here's a summary of Google's algorithm changes and my advice on how to respond to business-to-business marketers who are affected by the change.

First, here are some articles about Google algorithm update detailed explanation: Google confirmed "Mayday" update on the long tail of the impact and Google's new indexing infrastructure "caffeine."

Mayday Update-Algorithm change

Google's Mayday update includes many changes, such as the release of a new logo, the addition of some search features and algorithms. The main focus of the algorithm is to increase the focus on the long tail keyword and Web page loading speed. As a result, many business-to-business sites have been able to see rankings drop and natural flow loss.

Increase weight on long tail keywords

Long tail keywords (phrases, including 3 or 4 words) are common tools for business-to-business SEM. It turns out that long tail keywords have a higher conversion rate than shorter, more common words.

According to Google, the update of the algorithm profoundly affects the long tail keyword because they are trying to find the best web site that matches the long tail keyword the user is searching for. This reinforces Google's consistent foothold in reporting the results that match any search query.

If you have experienced a drop in rankings since May or a loss of natural flow, here are some ideas to provide reference:

Add more content, or update existing content to make sure it contains the long tail keyword you want to be found.

Co-ordinate the long tail keywords in your optimized meta, page titles, anchor text links, videos, images and blogs.

The long tail keyword is included in the search engine optimization that closes the page, whether it is used to help build the quality of the long tail of the social media, or the introduction of links.

Focus on Web page speed

Another important change that Google has made is the speed of the site as a ranking factor. Recent Google research has shown that fast loading speeds increase the conversion rate. In fact, Google claims that even less than half a second of web page loading can have a negative impact on users.

This additional focus on loading speed may have an impact on the Business-to-business Web site, as many commercial sites have video, animation, product demos, product specifications, and other forms of rich media.

My advice:

Use the Google Webmaster tool to evaluate your home page load speed.

Check your average load time and compare your site to other sites on the Internet.

This will help you determine whether Web site performance should be a priority.

Install page Speed Plugin-this open source Firefox/firebug plugin can be used on any page, give you a rating, and provide a list of priority items to improve the performance of the site.

Based on recent Mayday updates, long tail keywords and load times should be included in our SEO measures, but remember that there are more than 200 factors in the Google ranking algorithm, and the content and relevance are still rudimentary.

Next, let's take a look at how Google caffeine affects many of the business-to-business Web sites

Google Caffeine: A new indexing system

In early June, Google announced that its new indexing system was starting to run "Google caffeine". Google statement:

Caffeine provides web search with 50% more updates than the previous index, and it is the largest collection of Web site content we offer. Now, whether it's a news report, a blog or a forum, once it's updated, you can search for links to relevant content faster than ever before. Source: Google Official Blog

So what does this mean for business-to-business marketing? Because caffeine reduces the time it takes for Google to update its index, you will be able to provide the query more quickly when you change or increase the content of your site. This is good news! This means that what was supposed to be on Google for a two-week period is now likely to take only one or two days.

Because caffeine,b2b Semer if there is no problem there is no need to do something special. We only need to continue to provide regular and fresh relevant content on the site, including your social media, press releases, blogs, newsletters and videos.

Proven SEO Best Practices

Regardless of the recent Google algorithm changes, SEM should continue to adhere to the implementation of proven SEO best practices. I suggest you analyze the speed of the Web page and determine if the load time is the main problem of the site and continue to focus on the long tail keyword.

When it comes to SEO, as always-keep content updated, relevant, and optimized to ensure the greatest natural search marketing effect.

Original, compiled English seo| Wu Longjun original address: Http://semwatch.org/2010/08/google-caffeine-mayday-b2b-effect