What exactly is E-commerce? Why learn E-commerce but always do not know what to do and how to do?

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Guide: once, E-commerce professional hot, whether it's a secondary or a high or a two three or a key university, it has almost opened E-commerce professional and overcrowded, E-commerce Professional is also known as the "Chaoyang professional"; So far, it seems that the number of schools to open E-commerce professional is significantly reduced, It is difficult to recruit students with such a professional school. ...... E-commerce students have been so admitted that: I found a lot of online e-commerce video tutorials, after reading, found that the whole theory, I do not know how to operate?...... Too many things always make people have a lot of feelings and questions: What is the electronic commerce? How should the course system of the electronic commerce specialty in the school be set up? How to plan and carry out the e-business activities of enterprises? Why E-commerce students learn E-commerce but always feel confused and do not know what they should do what they can do? With too many questions, I would like to explain my own understanding of E-commerce, perhaps to help some friends to understand this aspect of things.

Dear Friends:

Good morning!

Huaxia Network Marketing Network has been a long time no update, although some friends are still visiting!

Although we do not update every day or a long time did not update the site, but we are in another way in the update, that is, through their own practical operations and insights, research to experience to practice to summarize to refine.

I, as a professional E-commerce teacher, is currently working in Chongqing, a vocational school.

From the beginning of 2008, the teachers of software development in higher vocational colleges began to turn to e-commerce, from the basic HTML to the skilled and easy to build the station, through a very difficult and tortuous way of self-study. All the way, it seems to be really not easy, spend too much time, energy or even money, so in the side of the operation while learning the process of teaching, there are too many feelings and ideas, always want to communicate these ideas with friends.

Once, E-commerce professional hot, whether it's a secondary or a high or a two three or a key university, it has almost opened E-commerce professional and overcrowded, E-commerce Professional is also known as the "Chaoyang professional"; So far, it seems that the number of schools to open E-commerce professional is significantly reduced, It is difficult to recruit students with such a professional school. ...... E-commerce students have been so admitted that: I found a lot of online e-commerce video tutorials, after reading, found that the whole theory, I do not know how to operate?...... Too many things always make people have a lot of feelings and questions: What is the electronic commerce? How should the course system of the electronic commerce specialty in the school be set up? How to plan and carry out the e-business activities of enterprises? Why E-commerce students learn E-commerce but always feel confused and do not know what they should do what they can do? With too many questions, I would like to explain my own understanding of E-commerce, perhaps to help some friends to understand this aspect of things.

Here, it's not a concept for the moment.

Let's first assume a situation: if you want to go to Taobao to buy things, how do you operate?

Taobao Shopping Process

Believe that many of our friends have to go to Taobao to buy things, and even a lot of friends in itself is a shopkeeper Taobao.

Go to Taobao to buy things, the operation process we can use the following diagram to indicate:

The general operation Flowchart of shopping on Taobao

As for the above picture, I'm here to do some simple textual explanations.

First, we enter Taobao site to visit Taobao, and then through the "search box" on Taobao to enter the product you want to buy the keyword information, such as "bag", "mobile" and so on, if you have been online to view the details of the product, then you can enter in a more detailed, the more detailed and the more accurate results.

The next step is to make a choice in a series of search results, perhaps we will sort the results according to a certain standard, such as price level, sales, credit and so on. Then select one of them to enter the description page of a product, which means that you have entered a particular store.

Then we may be looking at the details of the product, and then with the store's customer service through Wang Wang Communication, ask about the product of a lot of information, such as whether the discount, whether to mail and so on.

Through the conversation, there will be two situations, one is: "OK, I take a copy", the other is "well, I'll see!" That is, you can either buy it or visit another store again.

Assuming that you have decided to purchase the product you selected in the shop you have just viewed, enter the payment phase: Payment by Alipay or Net bank. Payment is complete, waiting for the seller to ship to you through logistics.

When you receive the goods, confirm the correct (product such as the specification, model, quality, etc.) after confirming receipt and evaluation, payment from Alipay this Third-party payment tool platform really transferred to the sellers account.

A transaction process is completed.

When you want to buy something again on Taobao, repeat the process again, some of which may be less, for example, you may have to buy a product before the store to avoid the search again.

This is our own go to Taobao shopping process. If we go shopping on other sites, the process is almost the same as the one above.

Now, let's take a look at this process and figure out what E-commerce is by parsing the Taobao shopping process.

Analyzing the real meaning of "e-commerce" by reverse "shopping"

For the entire online shopping process, whether we are in Taobao or in the day Cat Mall or in Jingdong Mall or on other sites shopping, the process is not too General Conference differences.

To analyze the real meaning of "e-commerce", we may wish to start from the above online shopping process, to see a few simple questions:

First: No matter which website we are shopping on, it is inseparable from a thing: the website.

This very good understanding, E-commerce itself depends on the main environment is the Internet, and the basic elements of the Internet is the Web site.

Second: We want to shop online, now it is natural to think of Taobao, Jingdong and other such sites, which is not with the advance of a large number of promotional work, including through television advertising.

Third: We go to a certain shop or a website, although it is possible that we will like its style, or its color, or feel that the benefits, or ... But we don't necessarily buy what's inside it and go to another store or another website and buy it, what does that mean?

Four: When we use the search box to search for the products we need to buy, we usually click on the first few results after sorting, what does this mean?

Five: When we get to a shop or a website, maybe we look at a page and then we leave, what causes us to want to leave? The website is too ugly? Looking for something you're not interested in? Unable to solve the problem I encountered? However, when we go to other websites, We're willing to stay inside, one hours, two hours, two days a day, again and again, what attracts us to do this? What makes us want to stay inside?

Sixth: When we went to a Taobao shop to see, although we took time to browse the baby (product) information, but eventually we left the shop, and then a family to browse, and finally in a shop to buy the products we feel satisfied. Why don't customers who go to our site buy our products? Why did you stay in our website for a long time, the result is to choose not to buy and leave, this is why?

Seventh: When we sell our products through a website, does that mean we can stop? How do we expand our profits? As we grow, our competitors are also growing, and as we stop our development, our competitors are still developing. Can a website meet our needs? Can we just do a website?

Eighth: Whether it is online shop, website or website promotion, these activities are large and long-term, how can these activities in order to carry out systematically? How can we guarantee the realization of the goal?

So, in combination with the above questions, I personally look at and understand the e-commerce [the following illustration]:

Simple map of e-commerce

For the above simple guide map, whether we are in the form of corporate posture to do e-commerce, or personal online entrepreneurship, are applicable.

When we do this kind of analysis, on E-commerce, we are very aware of what we should learn what to grasp, it is clear to which direction to spend time to spend money.

For instance.

Some friends like to do technical work, then, you can choose similar to the site construction in this direction. In this direction, you may need to learn a script language, database, DW, HTML, div, etc. if you are passionate about online marketing, then you have to understand some of the theories, strategies, methods, and techniques of network marketing.

Well, the above content is only for my personal e-commerce some superficial understanding and understanding. Improper not all place, please the Fang family corrections!