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Now talk about medical soft wen everyone is not unfamiliar, posted on the Internet, a page even to the extent of flooding, but not every piece of medical software can achieve the expected effect, nor every one can get the reader's approval and sought after. In the colorful million flowers, can let the reader really stop to appreciate, for it spreads very few. More people feel is a change in the taste of the ads, contrary to the soft Wen-run fine silent, hidden without hair characteristics. So, although every day a lot of manuscript, but the marketing effect of harvest is very few. is the medical soft article promotion no use? Many people can not help but shake their own beliefs. In fact, we do not grasp the soft text to promote the discretion.
I do not know if you have noticed that the current medical soft paper a few common problems? Overcome these no doubt can make your medical soft text to promote a higher level!
1. The repetition of the article is too high, original too little. Because of the low cost of medical soft paper, resulting in the vicious competition between peers, it is always holding such a mentality of the enterprise "I am not as good as you, I sent a 10, 100 pieces still can't die you?"
So they often don't pay attention to the quality of the article, not to mention the original, because you will find in the search, a lot of articles not only the same title, and even the content of the article, hidden brand information are the same, this is completely naked plagiarism, it is the existence of this unhealthy atmosphere, which led to the medical soft market confusion, It is said that the government is now strict rectification of medical soft text fraud, to give those unscrupulous enterprises to strike resolutely. Does this kind of uncontrolled plagiarism attract consumers? Maybe consumers don't know much about your products or services? True original from the accumulation of material and the use of materials, "Jianfeng from the sharpening out", only pay enough sweat, can come out of a good soft wen, but many enterprises precisely because they do not pay attention to this, will be in the constant turbulence in Baidu today, the manuscript ten do not save one.
2. The narrative method of the article is unitary and the level is not clear. A lot of medical manuscripts are straight, without any waves. "What kind of hospital are we? Can we cure those diseases? How do you find us?" And so on, back and forth, look pale and weak, in the boundless Wen Hai How can it stand out? Even if I accidentally glanced at your article I don't want to read the desire to go. Modern people in the material living standards are growing today, the demand for spiritual and cultural more and more picky, unless your article to write the true feelings, touching, otherwise it is difficult to impress people. So this requires us to work hard in the soft text planning. Some people say that a good idea has been half done, how to grasp the taste of modern readers, is worth pondering, is not a waste of time. It is understood that a large number of investigations have proved that story-style, case-style, suspense-style, topical medical soft text is generally popular.
Story: By telling a complete story to bring out the product, so that the product "halo effect" and "mysterious" to the consumer psychological strong hint, so that sales become inevitable.
Case type: Through a complete patient case, let the reader immersive, personally know and feel the usefulness of products or services, reliability.
Suspense: The core is to ask a question, and then ask yourself around this question. "Psoriasis, really can cure?" And so on, by asking questions and giving attention to making this way an advantage.
Thematic style: By setting specific columns or to set aside specific sections to specifically introduce certain types of medical products, services. Technical soft Paper Collection!
Of course there are many other forms of writing, but only one purpose is to enrich the reader's reading nerves!
3. Stay away from vulgarity, pay attention to the professional nature of the article! After all, the medical industry is also a science and technology industry, our words, all need to reflect the professionalism of the hospital. Use the word to be accurate, especially those medical terminology, only the expression must be clear, can let the patient not be confused, otherwise some mistakes may cause undesirable consequences! We insist on such a concept, we write the medical soft text is to give patients to help, is not a simple promotion, fooled. Many patients have been sick for many years, has long been the disease into a medical, so the hospital whether there is strength, professionalism and so have their own judgments. Therefore, the hospital should discard the original promotion method, in the medical soft article promotion when the expert opinion and other patient's successful treatment case, this often can make the hospital to be more trusted by the patient.
Finally, any medical soft text are flesh and blood, only meticulous refinement, serious grinding, can let the article sublimation! The world will not drop pie, this is an old saying, is also good training, medical soft text to promote heavy responsibilities!
This article originates from the gold panning soft NET: http://www.faruanwen.net/tuiguang/2013/0513/20454.html, reprint please specify!