What the real seoer should do

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SEO for the Internet practitioners have been not a very strange and fresh nouns, however seoer should do what work, I think a lot of people are still relatively vague.

Look at the online recruit Seoer recruitment ads, a large number of requirements open experience, requirements can be Div, request database maintenance, and even the requirements will be assembled computer, production network cable. As a long time engaged in SEO work, see these I really have no language. Of course not to say that do seoer should not be these, but use these standards to recruit seoer, feel really make people ironic.

What should the real seoer do?

To answer this question, you need to emphasize the concept of SEO first:

SEO is the process by improving the volume and quality of traffic to a Web site from search engines via "natural" ("organic" or "alg Orithmic ") search results for targeted keywords. (from wikipedia.org)

From the interpretation of Wikipedia, SEO is the core of a process, his purpose is to improve the site's traffic and quality, the implementation of the channel is a search engine, the flow is based on the target keyword search results click on the natural flow. Such a look will be more clear, SEO is a long-term comprehensive marketing work, and the Assembly of computers, the production of network cable is completely not set, and from this can also be seen, SEO and functional development and database maintenance and graphics Code of the work is not exactly the same.

The real SEO work is the following:

1, keyword selection

This is the beginning of a SEO work of the most basic stage, but also the most important stage, keyword selection error, either no suitable flow, or follow-up work unusually difficult.

Required skills at this stage:

(1) Competitor analysis: Analysis of the current major competitors in the industry performance, including what the word row of the front, what words are not easy to surpass, what word flow is big

(2) Market Forecast: Basic marketing skills, need to communicate with other colleagues in the marketing department to determine what products will be hot in the future, social products will be more attention and so on

Objectives for this phase:

Selection at this stage and in the coming period of time, competitive appropriate, more traffic, good quality long tail keywords.

2, station optimization

After the choice of key words, we ushered in the most test you seoer the internal strength of the stage,

Required skills at this stage:

(1) Excellent HTML ability: The HTML must be ripe, must understand the page performance layer the code, knows which is the core code, which is the redundant code, knows JS and the CSS to move out the page, knows I the application skill and so on

(2) The page structure design ability: involves the website link name, the level, as well as needs to know through div the core content code advance, the page which area spider will focus crawls and so on.

(3) Basic program development Base: Know what the site is developed with what, may encounter some SEO problems, will solve the problem before it happened.

(4) Basic content control ability: have certain writing ability, know how to incorporate keywords into content, and reasonable layout density and link, also don't forget to use <h1>,<strong>,<b> label.

Objectives for this phase:

Refined page code, short-level concise static URL, highlighting the core content and keywords of the site structure.

3. Outbound Resources

This stage is the most exhausting and difficult to control, Test seoer of the company's internal and external communication skills, as well as management capabilities.

Required skills at this stage:

(1) The company's internal communication skills: mainly with the marketing department of the PR staff communication, as well as other promotional personnel and BD personnel linkage, communication in place, external links flow.

(2) The company's external communication skills: mainly exchange links, how to distinguish between good and bad, their own to be sure.

(3) A certain ability to control the text: If not large companies, may seoer will face their own writing soft work, of course, even if there is a dedicated PR personnel, if their own good writing ability or will have some help.

(4) Comprehensive utilization of the ability of various media: just soft text and posting is the primary seoer, how to make legitimate link bait take all the major media are experts need to consider.

Objectives for this phase:

More and more outside the chain

4. Data Tracking

There is no fixed market, last month selected the key words, do a good job, does not mean that this month does not need to analyze the performance of the opponent, we are in progress, the enemy win.

Required skills at this stage:

(1) Daily monitoring of related data changes: Included amount, number of links, traffic, conversion rate, and so on, every day must see

(2) Data collation capacity: whether can be a large number of data collated clearly, plainly, is to distinguish Seoer Master and rookie of an important watershed. Do not even understand the performance of their own website and the performance of their opponents, can you expect him to make good grades?

Objectives for this phase:

A well-organized core of data that reflects market changes, discovers problems and opportunities, and adjusts strategies in a timely manner

Article Author: Yang Xin

Article source: Rui Tomorrow Line

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