What will be done after the marriage of millet beauty?

So far, Millet's largest industrial investment to the traditional home appliances manufacturing beauty. Coincidentally, the company's rival Gree had a bet with millet.

Although Millet holdings in the United States Group shares only 1.29%, but the ambitious millet is more than that, since Millet can nominate a group of directors as a core executive, as well as "sharing intelligent system platforms, data and cloud computing", and "merging business operations on a mobile internet line".

Next, what does a traditional home appliance manufacturing Company and an intelligent end-enterprise do? What is the impact on domestic appliance enterprises and terminal enterprises?

Two major aspects of cooperation

1, the United States will be fully access to the ecological products of millet interconnection interoperability

For millet, before whether in the hand ring, camera and other hardware areas, or in the MAI, work together, 51Talk and other software or content areas, are around the intelligent ecological chain of millet investment, the purpose is clear but the project is more decentralized. And a stake in the United States, for Millet is a strategic investment. It is reported that millet investment in the United States by Lei led the project, Millet is responsible for foreign investments of the vice President Liu De and the United States to the senior executives for six months of negotiations, and finally reached a series of cooperation intention.

Although the United States in the announcement did not disclose more details, but can see millet and beauty in the smart home follow-up cooperation business direction. At present, the combination of millet and the United States, the two sides already have a smart home from the ecological platform, hardware, software and the full coverage of the network. Including the former MIUI, mobile phone, router, TV, flat, hand ring, camera, the latter's refrigerator, air-conditioning, washing machine, a large number of small household appliances.

Two companies have contact with the relevant investors revealed that the first smart home appliances may be fully miui, access to millet intelligent platform and content platform.

Second, the future of the United States products will be all network connectivity, through the millet router and other intelligent control terminal links, and through the app to achieve remote and intelligent control. In March this year, the US group unveiled its smart home strategy, which includes smart platform apps and 30 smart single items. Even some sources said that the United States this app will be built into the millet mobile phone, the early to do through the millet phone to control all the U.S. home appliances products.

In addition, the two sides of the product agreement interconnection, and thus form a set of domestic users the largest number of smart home standards (MIUI users will break 100 million in the year, the United States and more than 100 million users).

Although the concept of domestic intelligent family has been hyped for many years, but has not achieved significant progress in the market level, one of the main reasons is the lack of a unified domestic standard, and home users will not buy a single brand of home appliances, and home appliances enterprises themselves to promote the standards are difficult to obtain other corporate identity. And by the intelligent platform concept of millet enterprises to build standards and into products, in the realization of products, the interconnection between enterprises, remote control, intelligent management has a congenital advantage.

2, channel and logistics cooperation: millet access to strong aid to enhance the United States Network marketing ability

Millet 2013 sales of 26.583 billion yuan, of which millet official sales ability to enhance their own obvious. But in the logistics and offline channels, Millet has yet to be strengthened.

And the United States is currently home appliances enterprises in the largest E-commerce companies, the first three quarters of this year sales amounted to 6.2 billion yuan, is expected to sell 10 billion yuan this year. In line with the development of the electrical business logistics and distribution and after-sales service, the United States began to focus on the development of flagship stores, by the flagship store to complete the electrical logistics and after-sales service. 2014 U.S. flagship store will reach 1800, planning 2015 will reach 3,000 and 4,000, covering most of China's three or four-tier market and township market. The United States of the security of the logistics is the distribution of the last kilometer logistics.

"Millet mobile phones and a series of product follow-up or will be settled in the United States flagship store, the United States to provide logistics support for millet." "The source said.

And for the United States in the electricity business channel infiltration, you can use Millet Network sales and network marketing to promote the United States in the network marketing, product positioning and sales experience and other aspects of competitiveness. "The U.S. product follow-up will be fully settled into the Millet mall."

In the shared online channel and offline logistics service system, both sides will be in the fans and members of the bundle sharing, common mining large data value applications.

After cooperation will stimulate home appliances and mobile phone brands with the outside alliance or alliances

Integrated above information, millet before other hardware enterprises in the investment more belong to the product and capital level, on the one hand, through a single product explosion to increase sales quickly, at the same time in the capital level will generally require 20%-40% of the holding, without squeezing the company to create a real team enthusiasm for the future gain. And the United States is a mature home appliance enterprises, millet investment strategy is a strategic cooperation, can quickly enrich the current intelligent ecosystem in millet product categories, while reducing the risk of the rapid expansion of the category.

Similarly, for the United States of the rival Haier, Gree, although Gree Mingzhu to the United States and the combination of millet "not optimistic", but the smart home to become the next competition for home appliance Enterprises New Battlefield, the United States to obtain millet in the soft power of ascension, will be a threat to Haier, gree. Although the current smart home market is still in the multifaceted stage, but joint operations will be better than singles alone. The Union of Millet in the United States will also stimulate more home appliances companies to seek a joint approach to confrontation.