What you need to build your corporate web site

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Almost every enterprise has established or is building their own corporate web site, but what kind of content on the site to meet the requirements of the enterprise to establish the site? This article mainly discusses how to build the website of the enterprise from the point of view of the content of the website, first discuss the purpose of establishing the Enterprise website:

(1) The need of enterprise competition

With the rapid growth of Internet users, businesses need to build their own websites and e-mail systems to serve the vast masses of people and businesses, and to advertise themselves and work efficiently on this information superhighway. Corporate Web sites, e-mail to customers/potential customers, especially the major customers and overseas customers to bring the special convenience and understanding and the sense of trust, these enterprises are naturally their first choice to deal with. Businesses without websites and e-mail will lose more and more opportunities and end up being eliminated.

(2) Publicity effect

Through the Internet to understand the situation of enterprises is a very direct means, but also more and more recognized by the general community, but also become the outside world to understand the most basic way. Through the internet to let the masses of consumers and upstream suppliers understand that enterprises have been highly recognized by the vast number of commercial enterprises, enterprises through this window can also be more comprehensive display their image as a major publicity window.

(3) To enable customers to obtain the necessary business information

People can get your business information through the cheap way of surfing the internet, and it's not that you spend a lot of publicity money to get your company's business information, which can save you a lot of unnecessary input and make your existing or potential customers more satisfied.

(4) Can let the company profile, product description of the rich

WWW technology can easily introduce a piece of product into the voice, graphics, animation and even images and so on, these constantly emerging multimedia technology has made the network world rich and colorful.

(5) You can answer the questions that users often care about

Any person in the business who often picks up the phone will tell you their time, be consumed over and over again to answer the same question you even have to create additional staff to answer these pre-sales and aftermarket questions, and by putting answers to the corporate web site you can help users figure out the problem and save a lot of time and human resources.

(6) Establish a communication channel with suppliers

In modern society, the communication of information is very important, it is very important to ensure the timeliness of information, and it is the cheapest way to exchange information through the Internet. Enterprises in the business activities of the inevitable and upstream suppliers to exchange information, including investment information, procurement information, and even ordering information, sales information and settlement information, such information timely release for the enterprise can guarantee the quality of the operators to protect the quality of goods, while increasing the profits of enterprises; Can timely understand the operation of goods, and to adjust the production plan, to protect the best-selling goods, improve the competitiveness of suppliers. Unless you are a very large business or industry distributors, otherwise I do not agree to implement online transactions on the corporate web site, this is a costly and laborious thing, if necessary can be in Alibaba or ebay network platform to open online shop to achieve this goal.

2, the content of the website

(1) from the perspective of corporate propaganda

Company Introduction

Enterprise Introduction includes: Enterprise Profile, leader speech, organizational structure (picture), Picture display (company, leader, etc. picture).

Introduce company background and other information;

The company mainly responsible for the enterprise, customer address;

Provide the company's overall organizational structure;

Introduce the company's corporate culture;

Introduction of the company's development process, as well as milestones;

Outlines the company's future development goals and development direction.

News Update

News trends include: The company's news, industry trends, hot-selling information.

Through the corporate web site can be published corporate news, you can also publish some of the industry news, provide site clicks, expand the impact of the site

Contact Us

Provide the company's contact information to facilitate customer and user consultation and negotiation.

Job Opportunities

Online recruiting has the following advantages:

Large amount of information, not limited by time and space;

Information Query collection is very convenient;

Cost savings.

The column mainly through the backstage recruitment information maintenance plate, the company's employment information regularly maintained, and then released through the website, so that enterprises to add a window to attract talent.

Enterprise Email

Usually an enterprise often has more than one employee to use e-mail, the group post Office can allow the Post Office administrator to open a different name of the mailbox, and according to different requirements set the mailbox space, and can be closed or deleted these mailboxes at any time. Enterprise mailbox can send and receive mail, rapid delivery of business information, to achieve resource sharing.

(2) from the perspective of product promotion

Product Show

Products include: product line, product advantages.

The main purpose of the customer's visit to the website is to have a thorough understanding of the products and services of the enterprise. The main value of the corporate Web site is the flexibility to show users the product description and pictures (text) and even multimedia information, even if a simple function of the site is at least equivalent to a ready to update the product promotional material. The implementation of the Web page on the Enterprise Product Information query function, with pictures, detailed specifications of data and other product information. All the products can be collected in the database to facilitate customer inquiries and the company's maintenance and management. Through the background management system to release the product information, to update product information in a timely manner, without the server side to modify, add the latest product information, not only can complete the release of the series, but also to publish information on a single product to facilitate customers to see the latest product information timely.

Success Stories

Successful cases include: case introduction, video playback.

The case information through the picture, video media information Introduction, to achieve illustrated. Through the background of the case to publish, you can show the case with each page refresh timely replacement, to achieve the effect of automatic page updates.

(3) from the angle of customer service

Service

After-sales service includes: Sales service network, after-sales service body, service concept, monitoring center.

Provide after-sales service network information, service concept, the right to enjoy the use of customers, service facilities, supporting services, customer information, monitoring information, to achieve corporate governance transparency, improve the credibility of the company.

Technical Support Center

Technical Support Center includes: technical training, special articles.

By publishing some articles and technical information, so that more users to obtain information, but also suitable for search engine retrieval information, improve search engine rankings, so that more users understand the company, improve the company's visibility.

Guest message

Through the website can provide the various on-line service and the Help information for the customer.

Through this window, customers can complete the consultation of shopping, and explain information about the activities. Through this column, customers can make suggestions or opinions to the enterprises, and help them to improve their business methods and services.

(4) from the perspective of interaction with customers

Thematic Forum

The forum provides many different kinds of modules for discussion, and each member can post or post some posts.

Online Consulting

Can create site visitors, site owners, all contacts between the multi-directional conversation, in the first time to find visitors to the site, the initiative to launch a session invitation to visitors, and visitors to establish online conversations, online callback, offline message, and other ways to communicate, capture and mining sales leads, to maximize the rate of conversion of Web site traffic, so that the Web site traffic , visitors change orders.

(5) From the maintenance angle of the website

Need Complete website backstage

Website background includes: News management, picture management, product management, case release, video management, message management, community management, mailbox settings, user and permissions settings, site statistics and other functions. The release of the information is entirely in the background and does not require technical support. For example, the release of news information, modify delete, user member audit, permission settings and so on, the site front of various information release modify Delete, etc., a good background can easily manage your site content information.

You can also assign permission information, facilitate better management of the Web site, or query the amount of traffic.