Who would be the lifeblood of corporate sites elite flow vs grassroots flow

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Sina Lao Xu Blog, open bo three months, clicks on the breakthrough of 10 million, and NetEase led eldest brother, open Bo two months, the number of clicks has broken through 9 million, to blog as the representative of the grassroots flow stirred the entire Internet. But in the "eyeball" is the economy of the Internet, the rough grass-roots flow did not bring a rolling profit for businesses.

Similarly, surging grassroots flow in the search engine area has also been controversial, last year, a search engine "click Door" event may be a good explanation. A hospital in the search engine on the purchase of keywords, the site hits a surge, while the promotion costs also crazy, but the hospital turnover has not significantly increased, so the hospital felt that the search engine in order to make money in the "click fraud." Whether there is a "click fraud" We can not verify, but the grassroots flow of access may explain the site part of the traffic.

For example, a medical student may not be familiar with some of the knowledge of hepatitis, hoping to search through a generic search engine to learn more. If the hospital just bought the "hepatitis" keyword, then the hospital will be ranked in front of the search results, the student search, it is likely to click on the link to the hospital. Students do not have hepatitis, after browsing information, of course, will not go to the hospital. As a result, the hospital web site traffic has indeed increased, but this traffic is not meaningful to the hospital, to improve the turnover does not help.

Therefore, the industry analysis pointed out that hospitals or enterprises, do not need unrelated grassroots flow, but need to be able to generate sales of elite flow. What is elite traffic? There is no clear definition, but according to an industry celebrity, the so-called elite flow refers to those who help enterprises achieve sales flow. It can be seen that the elite flow does not refer to a particular category of people, but to specific traffic, with a clear commercial purpose of the flow. For example, a white-collar person, in order to find a partner, he clicked on the site, he is the elite flow, and when he wants to relax to read gossip news, he is not the elite flow.

No doubt, to help generate sales of the elite flow, is a lot of corporate web sites dream of the flow, how to obtain this flow has become the most concerned about the business. And because of this, some of the search engines specifically for business have emerged. For example, just on the line of "699B a te Trade", is a special for small and medium enterprises and business people to provide business search engine. Because it is a professional commercial search engine, the search engine searches for commercial information related to goods, business opportunities, commerce, businesses, etc., and is filtered out for some non-commercial information. "699B a te trade" such a function setting not only filtered out non-commercial information, but also filtered out the non-elite traffic. Because search engines only search for business information, as long as the people with business purposes will search through the search engine, but only to learn knowledge or news browsing of the non-elite flow will naturally not patronize.

For those business purposes, professional business search engines filter out a lot of interference information, making it easier for users to select the most needed information, improve the efficiency of business search, improve the quality of business, but also make these traffic more accustomed to the use of professional commercial search engine. As a result, there is a positive mutual promotion, that is, commercial search more and more use of professional commercial search engines, commercial search engines to provide users with more and more business information. and to the enterprise site to bring the elite flow of search, is undoubtedly becoming a large number of small and medium-sized enterprises to promote corporate Web site is an important way.