Why does enterprise marketing have to continuously promote new products?

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There are 4 p in traditional marketing, products (product), prices (price), promotions (promotion), channels (place), these 4 p constitute the core of traditional marketing theory, of course, there are extended 4 C, 8P theory, but with the discussion topic of this article is not relevant, Don't make too many explanations. 4 p inside, the first is the product, which is closely related to the topic discussed in this article, the development and promotion of new products is the enterprise usually adopted marketing strategy, then why do companies always push new products?

The promotion of new products is necessary for enterprise marketing, we all agree to do so, but may not think carefully why so to promote new products, promote new products to the enterprise marketing in the end what are the benefits. Here, Beijing small Ma Ming Network Marketing Organization founder and senior Network marketing consultant Mr. Ma Shan did a summary analysis, some people may say that we analyze this what is the use? We analyzed the use of it to better develop new products, better promote new products, conducive to our marketing efforts to carry out and successfully completed. See below for a detailed view of the small Ma Ming marketing consultant.

New products have the opportunity to meet more potential customer needs

Old products have been formed, but we are still improving, just like Microsoft XP has SP1, SP2, SP3, Apple mobile phone 4 generation and upgrade version 4S. The upgrade version of these products is also a new product, only in the original product based on some upgrades and improvements, but not enough to become a practical concept of the new product. In short, the new product is also based on customer demand, to meet the deep-seated needs of customers, compared to the old products have epoch-making progress, you can define it as a new product, such as the smartphone relative to the ordinary color of the mobile phone is definitely a new product.

More profitable to promote new products

The old product, the market all understood, the advantage is what flaw is what, the value how much money, inside the pedestrian all has the mastery. The people who want to buy in the market basically also bought, the market also appeared the more advantageous alternative product, the product also went to the recession period. Products, like other living things, have a life cycle, in accordance with the introduction period, into the long-term, mature, recession period of the law go.

Promoting new products and implementing product differentiation

There is competition in the market, when a good product comes out, other competitors of similar products will soon be listed, when competitors will develop Low-cost and Low-cost to rob our original products market, so the enterprise to promote new products quickly, quickly occupy the market, not to compete with the new product launch to make the money away, When competitors ' imitations come out, we will push other new products so that our opponents will never surpass us.

Continuous new product launch to promote corporate brand image

New products are the future of the enterprise, and constantly have new products listed, so that enterprises appear vibrant, in the promotion of the can also be pushed by the header. Constantly have new products to market not only promote sales, to enhance the brand image also greatly help. The operation of new product listing is a systematic project.

Promoting new products to avoid price conflicts

The prices of products that have been marketed have been made public, the market is not easy to accept, but the operating costs may continue to climb, enterprises need more profits to support the development of enterprises, no reason to raise prices, the market is difficult to recognize, but different new products, enterprises can give new products more value-added, to meet people more needs, Let the customer feel that the value can be appropriately improved pricing.

Enterprises are for-profit organizations, the purpose of enterprise operation is profit, the purpose of enterprise marketing is more effective to obtain profits, enterprise new product planning is a marketing strategy of a timeless weapon. However, the current new product planning is the most difficult is to promote the market, this requires professional people to operate, enterprise engineers will develop products, but the need for marketing more media promotion, this area only professional marketing planning company's cooperation, small Ma Ming Network Marketing is a focus on network media marketing agencies, Organizations have more than network marketing consultants, for the enterprise as a whole to provide new product network promotion program.

Unlike other media companies, small Ma Ming is an integrated service company, providing from the planning to the implementation of the full name of the service, is not a soft release, not SEO, but not a post, but a set of enterprises can get the overall program of income.